China is no stranger to the people. However, the growth of the brand genes what, I am afraid not many people know ... ...
polymer terminal, a harmonious new era of marketing
when the international community entered the commercial game of no smoke, the According to a U.S. polling company survey, the major countries in the global image of the country, the brand continues to increase the proportion of which Japan was 38.5%, Germany 36%, U.S. 34.3%, China's brand image of the country increase is still at a low level.
reform and opening up, China's economic strength and brand strength of the earth-shaking changes have taken place, a number of new brands stand out, but also a lot of brilliant moment of the birth of the brand. However, on the whole, the vitality of Chinese brands are not strong. Such as the disappearance of the L'Oreal last year, has been acquired ... ...
in such a tide of increasingly fierce global competition, the course can have a moment of glory is not easy, I's brilliant to have even more respect.
As a born and grew up in the tide of reform and opening up of national enterprises, Longliqi start in 1986 when several hundred thousand dollars to the healthy development of today's scientific research, Japan, international trade, logistics and transport, Real estate is one of the group of enterprises, become the largest and most advanced Japanese technology products and health products research, development and production and sales base; brand value from the year zero, to today's National Inspection-free Product What is it?
power - Innovation
Longliqi development today, by the transformation and innovation. The Longliqi to create a better tomorrow, or to become innovative in the survival and development so that it can only way out.
CCTV in a famous and business model breakthrough. Always in technology and the world's most advanced concepts and technologies converge, in the marketing, the need to continue to integrate, in particular, to channel resources into the best, and know how to rational allocation of resources.
Indeed, a growing business suffers, encounter bottlenecks in the development, the need for transformation and innovation in order to seek survival and development; Similarly, a good sales performance, the rapid development of the situation of enterprises, and more need for change innovation, you do not innovate and change, will be newcomers to catch up, and beyond. Therefore, the healthy development of enterprises is built on the thin ice of the vigilant.
grasp the pulse of human civilization, progressive and innovative brand content, innovative marketing model. This is, in a deep Longliqi embodiment: from health-care products to cosmetic products, to skin care products, each series have condensed Warren Long force a deep understanding of market changes; in marketing mode, from the agency Direct System and the company, the contract system to the market manager, to today's Longliqi
and the constant power, but also means that the quality of their products, organizational structure, staff quality, sales model, service awareness, brand strength, and relates to the further development of enterprises based on more powerful and robust, but also for those Longliqi the re-development and innovation to provide sufficient experience and solid protection.
Longliqi Perhaps this is why the Japanese chemical industry to become the only
sound - Harmony
as a highly personalized marketing models, direct marketing Since entering China to trigger bursts of whirlwind. Because when the absence of national laws and regulations, the industry was mixed, fish in troubled waters are popular. For a time, the national hysteria Some even
If this sense, Longliqi is miscalculated. Long since 2006 Wizards sideways force direct marketing industry, and this year, China's direct selling is settled, entered the legal system of Select an industry during this intervention, it should be said that Longliqi Longliqi because the growth history of 23 years, the fast, although it is obvious to all of the features, but the rapid Longliqi definitely not won by the speculative and risky, more does not depend on gambling comes from. Through its nearly 2,000 spectacular acres of industrial park, the mighty twenty thousand employees, more than 6.9 billion in sales,
Gucci Handbags, 95.8 billion brand value, we can easily find this sound is the National Day of Empire unique label.
then Longliqi solid foundation and where?
This is harmony. Boss and employee harmony, harmony of products and markets, model and social harmony, harmony of technology and the humanities, business and social harmony ... ... It is the harmony factor in this series pay homage to the robust Longliqi. To fully interpret the harmony of this series is obviously a difficult and vast project. Here, we model only in respect of their aggregate characteristics of the terminal to probation Longliqi harmonious elements.
It is aggregated by the consumer (customer Union), the terminal channels of polymerization (chain business model, direct sales, network marketing), supplier aggregation (independent products, OEM products, agency products, cross-sector coalitions) composed of three main sections. The core is the customer alliances. The so-called Customer Alliance, is to transcend the old opposition between businesses and customers, without causing any case of transfer of ownership, the enterprises and customers can build a common economic independence and financial freedom of their own marketing network platform, the ultimate each cycle value. Simply put, between enterprises and customers a long-term close co-marketing model, its purpose is to enterprise customers as an integral element of mutual loyalty, while creating mutual value of sales.
to aggregation strategy for the love of family life, shops for example. First, as a direct way, it breaks through the traditional business model, long buying cycle exists, management and marketing high cost bottlenecks; Second, as a chain model, it overcome the credibility of direct selling industry and the long vicious competition abuses; Third, as a complex type of marketing system, the Where is the source of these advantages? What is embodied in a concept? The answer is very clear - that businesses and consumers, and the market, and society! This series of harmonious gene family life, love and protection of store profits stability and continuity, while the terminal joint stability and sustainable and stable and sustainable enterprise ... ...
in just the past 4 months, Longliqi Custom Marketing Group to launched a large national speaking tour activities. The event aimed at the occasion of the financial turmoil sweeping the globe, for the Chinese people build the confidence of business and employment; to promote the social, economic, revitalize national industry and organized. Reflects a social responsibility, in fact, reflects the still Longliqi concept of harmony.
things is the most harmonious resonance of things. Longliqi the activities of this national speaking tour by the majority of dealers with the warm response and strong. Although the participants around the number of far more than the established, but the venue orderly, warm atmosphere. Many dealers have to Longliqi company as large national enterprises with a sense of social responsibility, the bigger picture amazed. At the meeting, Longliqi's high-quality, low cost, multi-range of products for many dealers explain the blood boiling; and billion brand agency; hundreds of products with low prices for better protection of germplasm; the total value of more than 4 million multi-media advertising support; industry experts distance service; participating dealer fully aware of the aggregation strategy Longliqi harmony and good faith, more determined to cooperate with the confidence Longliqi!
truth - Practice
Chairman Mao Zedong said long ago, the practice is the sole criterion for testing truth. Therefore, products Ye Hao, pattern Ye Hao, in theory, the truth must pass the test of practice before the other side of the practical attributes. To this end, our reporter visited a number of dealers Longliqi -
Liu Lanxiang: Longliqi favor
At first, we join when Longliqi specifically investigated the terminal channels of the most representative of the company - Longliqi know is a traditional Japanese leading enterprises to enter the direct marketing is intended to direct this particularly suitable for use on the marketing of products to achieve further business take off. And how to integrate traditional, direct marketing industry has been their advantage is most concerned about. In the a good way to promote sales. Indeed, Longliqi idea of a single store profitability, expanding the store's profit channels, more conducive to the operator, is conducive to team services, is conducive to team work.
now advocating direct marketing industry shop commercial nature, and this will eventually also undermine the vital interests of dealers and companies. So, I think Longliqi strategic thinking of the proposed aggregation is an existing industry innovation and subversion of the law. On the one hand, the consumer market segments can be made fully use of the traditional areas of marketing experience, good product targeted to consumers; the other hand, give full consideration to the consumers, distributors, companies, and many other interests and needs . This aggregation approach combines the advantages of the present where a variety of marketing, has formed a very strong competitive edge. Although Longliqi explore the ways after almost three years of hard exploration, but it is worth it. In addition, the aggregation strategy is consistent with the Longliqi direct sales model and integration of the needs of traditional thinking. It can be said Longliqi direct cause of the biggest advantage is that this
Longliqi achievements of two decades of Chinese famous brand
recent years, has been a Longliqi by the community, in particular a strong focus on chemical industry enterprises. The development of two decades, never Longliqi brand to brand value of 9.552 billion yuan; from the little-known small businesses, to the products Longliqi brand name of the road, is a microcosm of reform and opening up, China's private enterprises witnessed the process of brand development.
do Longliqi world
brand name in the course of two decades, when the family Longliqi Xu Wei heavy competition, not afraid to compete in the competition, he succeeded in occupy the mainstream of the international capital market, the economic environment, led Longliqi adhere localization, the difference of the core competitiveness, and thus full of personality and passion to create a marketing model in China, to create a strong brand in China,
Chanel Bags Outlet, the Lung Power Church has become a high-level Chinese private enterprises as a model of marketing.
CCTV bid at the 2006 gold resources, Xu Wei Longliqi led to the performance of the total bid 187 million bid for the 2006 CCTV first local daily chemical industry, which is the third consecutive Longliqi three years in the local daily chemical industry, CCTV bid
from the snake, buy snake started to Longliqi known as the first day of the Chinese local brands, Xu Wei, a full account of the experience of Suzhou in China's economic reform and opening up the flood, wealth, entrepreneurship development of the entire process. He led Longliqi market economy 19 years after the baptism of wind and rain, and now, Longliqi health care products in China, and Japan's major product areas of brand image has been established and is being more widely in the context of national and international recognition.
Xu Wei believes that the growth of life in this land of him, on the side of the compatriots and their understanding of consumer demand, too, and this understanding of natural and profound, so that they can breed is rooted in the Chinese market first-class brand - Longliqi. But this is not his ultimate goal, the competition of economic globalization is inevitable, Longliqi only closely follow the world trend to become bigger and stronger, will have real competition. Xu Wei to create the large, but become more and more intense competition. As raw material prices, the International Day of the competitive, media advertising, prices and other factors that have made the domestic daily chemical enterprises are facing more pressure. In recent years, many domestic cosmetic companies are in fierce competition to be eliminated, it was said two years ago is still running ads on the media enterprise,
Oakley Sunglasses, and now there are at least dozens of promotional expenses would not be able to pay.
the face of this form, Xu Wei, the first to recognize the importance of the quality, variety, prices go up take the initiative to fit the needs of consumers, he believes that a business especially as domestic enterprises in order to truly do so, with international in the competition and cooperation is necessary. Longliqi constantly adjust its strategy in this respect, cooperation with international companies, especially in with the Japanese, the French company's cooperation, as Longliqi product quality improvement and new product development has won a lot of resources, but also gradually develop the lung power Odd increasingly strong R & D and innovation capabilities. Longliqi localization for the core competencies provide a driving force.
the early 90s of last century, Longliqi into the health products industry, the snake throughout the country to promote health care system, highlighting the differentiated competitive advantage, market share is continually occupied in the process, found Longliqi brand's core competitiveness.
Longliqi years in the successful operation of health care products, which in the minds of the consumer product experts have formed the impression that the snake, when Xu Wei began to enter the cosmetics industry, Snake, At this time, Xu Wei on Longliqi brand positioning has made sensible decisions, withstood the other direction to expand the temptation to always focus on the coverage The
Longliqi big brand, with a number of local enterprises in the new era of competition in the foreign brands even more valuable. Xu Wei recognized Longliqi the gap with Procter & Gamble, also recognized these gaps. So Longliqi cleaning at the outset to avoid the high-end market occupied, starting from the low-end market. He believes that competition in the domestic local companies Ye Hao, Ye Hao compete with international brands, as long as there is a market, there must be competition, and for the China market, Longliqi core competence has been formed, from the consumer goods market in terms of , no one could define tomorrow the market. Today, Longliqi have several hundred million are put into the brand-building and access road construction, not as many people make a little money in the future, go enjoy. Xu Wei heavy competition, not afraid of competition, the competition, he insisted Longliqi as China's core competitiveness of local enterprises,
Nike Outlet Store, helping to create a strong brand in China.
Brand of economic times, people buy brand-name, but also to buy brand-name services. Xu Wei believes that the traditional enterprise value chain from product development, raw material procurement, supply chain management, production and assembly, to marketing and customer service. The whole process from the inside to the outside away, proved to have been unable to meet requirements of market economy. And reasonable value chain should be the first to see the market, like those from the analysis of consumer requirements, that is, service consumers, and then look at the ability of the enterprise can do. In other words, the combination of various factors of production, the service should take the lead.
around brands, Xu Wei, proposed the On the one hand the will serve as a value engineering products, in order to win the market, creating famous brand in China. Longliqi strengthen the terminal building, as close to the market, stick to make the consumer good market services. Longliqi focus on communication with consumers, through communication service means that the most economical and most efficient service methods to achieve a two-way interaction with consumers, so that the products have Longliqi place, there is Long Nilfisk timely, thoughtful, friendly service.
Longliqi data management through the implementation of Implementation of the powerful driving force.
technology-casting core technology, the kinds of challenges, a brand that affect the competitiveness of China's weak on the outstanding issues. As China's cosmetic industry leader Longliqi, innovation in recent years to build competitive advantage, build for the future development of a strong development potential is satisfied.
Longliqi always adhere to the The face of the wave of global competition, Science and Technology Institute Implemented to cut high-tech sector, for a strategic adjustment of industrial structure, the introduction of a number of the day fill the blank products. Longliqi With sustained innovation, firmly maintained in the local daily chemical industry leader status. Recently, the State Ministry of Personnel Longliqi approved the establishment of post-doctoral research station, approved the establishment of post-doctoral workstations marks Longliqi the introduction of high-level creative talent, training and research and development and scientific and technological achievements into a new phase of work. Postdoctoral Workstation is established, will be carried out Longliqi biological activity of liposome liposome biotechnology and new cosmetics, whitening toothpaste biological functions of research, natural plant whitening, anti-aging cosmetics, research, and health effects of natural plant research, such as snake venom enzyme separation and purification of the world cutting-edge research and development. Innovation in order to optimize allocation of resources, expand the channels Longliqi cooperation not only with the Tsinghua University, and also with the National Cosmetic Testing Center, Center for Disease Control and Prevention in Jiangsu Province, Suzhou College of Engineering,
Prada Sunglasses, Jiangnan University,
Burberry Outlet, Changshu Institute of Technology, and Kao, Dow Corning, Rhodia and other research institutions working closely with multinational companies, signed a technical cooperation agreement. In the development process, Longliqi focus their technical staff will be involved throughout the development, research and development to improve their ability to master the core technology, the cooperation with research institutes, all intellectual property rights are the property of Longliqi all.
With sustained innovation, Longliqi firmly maintained in the local daily chemical industry leader status. Longliqi in independent innovation and comprehensive development of the new achievements are also increasingly attracted public attention. Longliqi now seize the opportunity to enhance the capability of independent innovation to accelerate the pace of development continues to expand its space at the same time strengthen its own competitiveness, to revitalize the national day of building an innovation-oriented country to make greater contributions.
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