What is Search Engine Optimization?
Search Engine Optimisation (SEO) is not something you can just add to your website. SEO involves a complex process in order to build the authority of a website in Google's eyes. It has to be strategic and executed in the correct manner.
Organic Search Results
When we talk about getting onto Page # 1 of Google we are not talking about Pay per Click (PPC) advertising. These are the adverts down the right hand side column that hardly anyone clicks on.
No
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These are the most sought after spots online, because they provide the best quality traffic for any business. There is a very good reason that large companies employ full-time SEO experts in order to keep their businesses at the top; it makes them a lot of money!
The main SEO processes
There are three stages to SEO; Keyword Research, On-site optimization and Off-site optimization.
1) Keyword Research
This is the process of determining which words and phrases people are using to find your service or product. From our databases we can tell you exactly what people type in to search for your service or product. Not only that we can tell you how often they do it and where they are geographically located. This is called Keyword Research and is the first step in SEO.
With this information you then know which words and phrases to target in order to get the best quality traffic.
2) On-site Optimization
Once the keyword research is done and the words and phrases to target are decided, we look at your website. Those keywords need to be present on your website for Google to see. But they need to occur a certain number of times, they need to be located in particular areas of your website and they need to be in the correct format.
However, this is not labour intensive and we will not ask for many changes to your website.
You see, to achieve Page # 1 the work on your actual website only accounts for about 10% of the work that is required, overall. The real magic happens off-site.
3) Off-site Optimization
Most of the off-site work relates to link building. Google determines the value of your website by the links coming into your site. The more they are relevant to your keywords and the more they come from other reputable websites the better. In effect they are considered votes for your site. The secret lies in the type of links and whether they use your keywords and how they 'funnel' down to your website.
This area is very complicated, it is what IMExperts excels in.
IMExperts have created a unique formula that gives Google exactly what it is looking for, and it works very well.
We have even managed to get new websites from nowhere, onto Page # 1, within three weeks!
What is Google looking for?
Google wants to give the best results to the consumer (the searcher). If it didn't do this then it wouldn't last very long as a search engine. In fact Google does it VERY well. That is why 92 % of searchers never need to look past the first page. They generally find what they are looking for within the first 10 results.
Google search is a quality product. It is also the most stringent search engine with regards determining who should be at the top. Google uses a complex algorithm to determine which results should show up there.
The exact algorithm is kept secret by Google but here at IMExperts we have a very good idea what it entails. Our extensive testing has shown us what criteria Google considers the most important. The algorithm is ever evolving and we keep on top of new developments as they occur.
How do IMExperts get such good results?
IMExperts have vast experience of fine tuning computer operating systems, especially database ones. With this knowledge (gained over a 20 year period consulting for some of the largest blue chip companies in the world), IMExperts have devised a strategy that gives Google exactly what it is looking for.
And it works
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In fact, given the time
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