discount office 2010 x86 key Seo tutorial - seo re

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Search engine optimization tutorial - search engine marketing tips Clear-cut search engine optimisation suggestions, sensible guidelines
Search engine marketing tutorial - web-site promotion in search engines Download as a single file (seo-tutorial.exe) Search engine marketing tutorial Introduction to seo
1. Common seo information
one.1 History of lookup engines
1.2 Common search engine principles
2. Internal ranking factors
2.one Web page layout factors relevant to seo
2.1.one Amount of text on a pageå
2.1.2 Number of keywords on a page
2.one.3 Keyword density and seo
2.one.4 Location of keywords on a page
2.one.5 Text format and seo
2.one.6 «TITLE» tag
2.1.7 Keywords in links
2.1.8 «ALT» attributes in images
2.1.9 Description Meta tag
2.one.10 Keywords Meta tag
2.2 Internet page structure
2.2.one Number of pages
2.2.2 Navigation menu
2.2.3 Keywords in page names
2.2.4 Avoid subdirectories
2.2.5 One page – one keyword phrase
2.2.6 Search engine optimisation and the Main page
2.3 Common search engine optimization mistakes
2.3.one Graphic header
2.3.2 Graphic navigation menu
2.3.3 Script navigation
2.3.4 Session identifier
2.3.5 Redirects
2.3.6 Hidden text, a deceptive seo method
2.3.7 One-pixel links, search engine optimization deception
3 External ranking factors
3.1 Why inbound links to sites are taken into account
3.2 Link importance (citation index)
3.3 Link text (anchor text)
3.4 Relevance of referring pages
3.5 Google PageRank – theoretical basics
3.6 Google PageRank – sensible use
3.7 Increasing link popularity
3.7.1 Submitting to basic purpose directories
3.7.2 DMOZ directory
3.7.3 Link exchange
3.7.4 Press releases, news feeds, thematic resources
4 Indexing a site
5 Choosing keywords
5.1 Initially choosing keywords
5.2 Frequent and rare keywordsè
5.3 Evaluating the competition rates of lookup queries
5.4 Refining your keyword phrases
6 Miscellaneous data on search engines
6.one Google SandBox
6.2 Google LocalRank
6.3 Helpful hints, assumptions, observations
6.4 Creating correct content
6.5 Selecting a domain and hosting
6.6 Changing the website address
7 Website positioning software review
7.one Ranking Monitor
7.2 Link Popularity Checker
7.3 Webpage Indexation Tool
7.4 Log Analyzer
7.5 Page Rank Analyzer
7.6 Keyword Suggestion Tool
7.7 HTML Analyzer
Instead of a conclusion: promoting your internet page step by step
Search engine marketing services - start-up web optimization package
Introduction to website positioning This document is intended for webmasters and web page owners who want to investigate the issues of web optimization (lookup engine optimization) and marketing of their resources. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on search engine optimization on the Internet and this text is an attempt to gather some of this information into just one consistent document.
Details presented in this text can be divided into several parts:
- Clear-cut seo suggestions, sensible guidelines.
- Theoretical information that we think any search engine marketing specialist should know.
- Web optimization strategies, observations, suggestions from experience, other seo sources, etc.
1. Normal website positioning info one.1 History of lookup engines
In the early days of Internet development, its users were a privileged minority and the amount of available material was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding specifics on the Internet was not nearly as critical as it is now.
Site directories were one of the first methods used to facilitate access to info resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of search engine optimisation was yet to arrive.
Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide facts on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains data on about five million resources. Compare this with the Google search engine database containing more than eight billion documents.
The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista lookup engines appeared in 1995 and for many years Alta Vista was the major player in this field.
In 1997 Sergey Brin and Larry Page created Google like a research project at Stanford University. Google is now the most popular search engine in the world.
Currently, there are three leading international search engines – Google, Yahoo and MSN Lookup. They each have their own databases and search algorithms. Many other search engines use results originating from these three major lookup engines and the same search engine optimisation expertise can be applied to all of them. For example, the AOL lookup engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.
one.2 Common search engine principles
To understand search engine optimization you need to be aware of the architecture of lookup engines. They all contain the following main components:
Spider - a browser-like program that downloads web pages.
Crawler – a program that automatically follows all of the links on each web page.
Indexer - a program that analyzes web pages downloaded by the spider and the crawler.
Database– storage for downloaded and processed pages.
Results engine – extracts search results from the database.
Web server – a server that is responsible for interaction between the user and other lookup engine components.
Specific implementations of lookup mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented being a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all lookup engines and the search engine marketing principles are the same.
Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the tips presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.
Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.
Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.
Database. This is the storage area for the data that the lookup engine downloads and analyzes. Sometimes it is called the index of the search engine.
Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any search engine optimisation specialist is most interested in it when trying to improve his page search results. In this article, we will discuss the web optimization factors that influence page rank in some detail.
Web server. The lookup engine web server usually contains a HTML page with an input field where the user can specify the lookup query he or she is interested in. The web server is also responsible for displaying lookup results to the user in the form of an HTML page.
2. Internal ranking factors
Several factors influence the position of a page in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout, etc.) and will be described next.
2.1 Web page layout factors relevant to seo
2.1.1 Amount of text on a page
A page consisting of just a few sentences is less likely to get to the top of a lookup engine list. Search engines favor sites that have a high details content. Generally, you should try to increase the text content of your page in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,win 7 ultimate update key,000 characters).
Lookup engine visibility is increased as the amount of page text increases due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors.
2.1.2 Number of keywords on a page
Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best web optimization results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.
Let us take an example. Suppose we optimize a page for the phrase "seo software” (one of our website positioning keywords for this page) It would be good to use the phrase “seo software” in the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5 times. The numbers here are for illustration only, but they show the standard search engine marketing idea quite well.
2.1.3 Keyword density and seo
Keyword page density is a measure of the relative frequency of the word in the text expressed like a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the lookup engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.
The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits. In practice, a keyword density of more than 7-8% does not seem to have any negative web optimization consequences. However, it is not necessary and can reduce the legibility of the content from a user’s viewpoint.
2.1.4 Location of keywords on a page
A very short rule for website positioning experts – the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the lookup engine.
2.1.5 Text format and seo
Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:
- use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in search engine optimisation work.;
- Highlight keywords with bold fonts. Do not highlight the entire text! Just highlight each keyword two or three times on the page. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.
2.one.6 «TITLE» tag
This is one of the most important tags for lookup engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your website that is normally displayed in lookup results will contain text derived from the TITLE tag. It functions as being a sort of virtual business card for your pages. Often, the TITLE tag text is the first data about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As being a rule, 50-80 characters from the TITLE tag are displayed in lookup results and so you should limit the size of the title to this length.
2.1.7 Keywords in links
A simple website positioning rule – use keywords in the text of page links that refer to other pages on your web site and to any external Internet resources. Keywords in such links can slightly enhance page rank.
2.1.8 «ALT» attributes in images
Any page image has a special optional attribute known as "alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Lookup engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank lookup results.
Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no info regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for search engine optimization purposes.
2.1.9 Description Meta tag
This is used to specify page descriptions. It does not influence the website positioning ranking process but it is very important. A lot of search engines (including the largest one – Google) display advice from this tag in their lookup results if this tag is present on a page and if its content matches the content of the page and the lookup query.
Experience has shown that a high position in lookup results does not always guarantee large numbers of visitors. For example, if your competitors' lookup result description is more attractive than the one for your web page then lookup engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.
2.1.10 Keywords Meta tag
This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in search engine optimization projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.
2.2 Web page structure
2.2.1 Number of pages
The standard web optimization rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the website to search engines. Also, if new facts is being constantly added to the site, lookup engines consider this as development and expansion of the website. This may give additional advantages in ranking. You should periodically publish more specifics on your blog – news, press releases, articles, useful points, etc.
2.2.2 Navigation menu
As being a rule, any web site has a navigation menu. Use keywords in menu links, it will give additional search engine optimization significance to the pages to which the links refer.
2.2.3 Keywords in page names
Some search engine optimisation experts consider that using keywords in the name of a HTML page file may have a positive effect on its lookup result position.
2.2.4 Avoid subdirectories
If there are not too many pages on your internet page (up to a couple of dozen), it is best to place them all in the root directory of your internet site. Lookup engines consider such pages to be more important than ones in subdirectories.
2.2.5 One page – one keyword phrase
For maximum search engine optimization try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.
2.2.6 Website positioning and the Main page
Optimize the main page of your web page (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My search engine optimization observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites
2.3 Common website positioning mistakes
2.3.one Graphic header
Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width. Do not do it! The upper part of a page is a very valuable place where you should insert your most important keywords for best search engine marketing. In case of a graphic image, that prime position is wasted since search engines can not make use of images. Sometimes you may come across completely absurd situations: the header contains text info, but to make its appearance more attractive, it is created in the form of an image. The text in it cannot be indexed by lookup engines and so it will not contribute toward the page rank. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.
2.3.2 Graphic navigation menu
The situation is similar to the previous one – internal links on your online site should contain keywords, which will give an additional advantage in seo ranking. If your navigation menu consists of graphic elements to make it more attractive, lookup engines will not be able to index the text of its links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images.
2.3.3 Script navigation
Sometimes scripts are used for web site navigation. As an website positioning worker, you should understand that search engines cannot read or execute scripts. Thus, a link specified with the help of a script will not be available to the lookup engine, the search robot will not follow it and so parts of your web page will not be indexed. If you use page navigation scripts then you must provide regular HTML duplicates to make them visible to everyone – your human visitors and the search robots.
2.3.4 Session identifier
Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the web site. This ID is added to the address of each page visited on the internet site. Session IDs help web-site owners to collect useful statistics, including material about visitors' behavior. However, from the point of view of a lookup robot, a page with a new address is a brand new page. This means that, each time the lookup robot comes to such a web site, it will get a new session identifier and will consider the pages as new ones whenever it visits them.
Search engines do have algorithms for consolidating mirrors and pages with the same content. Sites with session IDs should, therefore, be recognized and indexed correctly. However, it is difficult to index such sites and sometimes they may be indexed incorrectly, which has an adverse effect on seo page ranking. If you are interested in search engine marketing for your online site, I recommend that you avoid session identifiers if possible.
2.3.5 Redirects
Redirects make internet site analysis more difficult for lookup robots, with resulting adverse effects on search engine marketing. Do not use redirects unless there is a obvious reason for doing so.
2.3.6 Hidden text,discount office 2010 x86 key, a deceptive website positioning method
The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit search engine optimisation methods. Hidden text (when the text color coincides with the background color, for example) allows page owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by lookup robots. The use of such deceptive optimization methods may result in banning of the online site. It could be excluded from the index (database) of the search engine.
2.3.7 One-pixel links, search engine marketing deception
This is another deceptive search engine optimisation technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a online site ban.
3 External ranking factors
3.one Why inbound links to sites are taken into account
As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high lookup ranking but containing no useful data. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in page ranking. This is the only factor that is not controlled by the web site owner.
It makes sense to assume that interesting sites will have more inbound links. This is because owners of other sites on the Internet will tend to have published links to a internet page if they think it is a worthwhile resource. The search engine will use this inbound link criterion in its evaluation of document significance.
Therefore, two main factors influence how pages are stored by the lookup engine and sorted for display in search results:
- Relevance, as described in the previous section on internal ranking factors.
- Number and quality of inbound links, also known as link citation, link popularity or citation index. This will be described in the next section.
3.2 Link importance (citation index, link popularity)
You can easily see that simply counting the number of inbound links does not give us enough material to evaluate a online site. It is obvious that a link from www.microsoft.com should mean much more than a link from some homepage like www.hostingcompany.com/~myhomepage.html. You have to take into account link importance as well as number of links.
Lookup engines use the notion of citation index to evaluate the number and quality of inbound links to a page. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each lookup engine uses its own algorithms to estimate a page citation index. As being a rule, these values are not published.
As well as the absolute citation index value, a scaled citation index is sometimes used. This relative value indicates the popularity of a page relative to the popularity of other pages on the Internet. You will find a detailed description of citation indexes and the algorithms used for their estimation in the next sections.
3.3 Link text (anchor text)
The link text of any inbound blog link is vitally important in lookup result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the internet site actually contains valuable tips relevant to the search query.
3.4 Relevance of referring pages
As well as link text, search engines also take into account the overall knowledge content of each referring page.
Example: Suppose we are using search engine marketing to promote a car sales resource. In this case a link from a website about car repairs will have much more importance that a similar link from a web site about gardening. The first link is published on a resource having a similar topic so it will be more important for lookup engines.
3.5 Google PageRank – theoretical basics
The Google company was the first company to patent the system of taking into account inbound links. The algorithm was named PageRank. In this section, we will describe this algorithm and how it can influence search result ranking.
PageRank is estimated separately for each web page and is determined by the PageRank (citation) of other pages referring to it. It is a kind of “virtuous circle.” The main task is to find the criterion that determines page importance. In the case of PageRank, it is the possible frequency of visits to a page.
I shall now describe how user’s behavior when following links to surf the network is modeled. It is assumed that the user starts viewing sites from some random page. Then he or she follows links to other web resources. There is always a possibility that the user may leave a blog without following any outbound link and start viewing documents from a random page. The PageRank algorithm estimates the probability of this event as 0.15 at each step. The probability that our user continues surfing by following one of the links available on the current page is therefore 0.85, assuming that all links are equal in this case. If he or she continues surfing indefinitely, popular pages will be visited many more times than the less popular pages.
The PageRank of a specified web page is thus defined as the probability that a user may visit the web page. It follows that, the sum of probabilities for all existing web pages is exactly one because the user is assumed to be visiting at least one Internet page at any given moment.
Since it is not always convenient to work with these probabilities the PageRank can be mathematically transformed into a more easily understood number for viewing. For instance, we are used to seeing a PageRank number between zero and ten on the Google Toolbar.
According to the ranking model described above:
- Each page on the Net (even if there are no inbound links to it) initially has a PageRank greater than zero, although it will be very small. There is a tiny chance that a user may accidentally navigate to it.
- Each page that has outbound links distributes part of its PageRank to the referenced page. The PageRank contributed to these linked-to pages is inversely proportional to the total number of links on the linked-from page – the more links it has, the lower the PageRank allocated to each linked-to page.
- PageRank A “damping factor” is applied to this process so that the total distributed page rank is reduced by 15%. This is equivalent to the probability, described above, that the user will not visit any of the linked-to pages but will navigate to an unrelated website.
Let us now see how this PageRank process might influence the process of ranking lookup results. We say “might” because the pure PageRank algorithm just described has not been used in the Google algorithm for quite a while now. We will discuss a more current and sophisticated version shortly. There is nothing difficult about the PageRank influence – after the search engine finds a number of relevant documents (using internal text criteria), they can be sorted according to the PageRank since it would be logical to suppose that a document having a larger number of high-quality inbound links contains the most valuable facts.
Thus, the PageRank algorithm "pushes up" those documents that are most popular outside the lookup engine as well.
3.6 Google PageRank – practical use
Currently, PageRank is not used directly in the Google algorithm. This is to be expected since pure PageRank characterizes only the number and the quality of inbound links to a website, but it completely ignores the text of links and the data content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the algorithm. It is thought that the current Google ranking algorithm ranks pages according to thematic PageRank. In other words, it emphasizes the importance of links from pages with content related by similar topics or themes. The exact details of this algorithm are known only to Google developers.
You can determine the PageRank value for any web page with the help of the Google ToolBar that shows a PageRank value within the range from 0 to 10. It should be noted that the Google ToolBar does not show the exact PageRank probability value, but the PageRank range a particular webpage is in. Each range (from 0 to 10) is defined according to a logarithmic scale.
Here is an example: each page has a real PageRank value known only to Google. To derive a displayed PageRank range for their ToolBar, they use a logarithmic scale as shown in this table
Real PR ToolBar PR
1-10 1
10-100 2
100-1000 3
1000-10.000 4
Etc.
This shows that the PageRank ranges displayed on the Google ToolBar are not all equal. It is easy, for example, to increase PageRank from one to two, while it is much more difficult to increase it from six to seven.
In practice, PageRank is mainly used for two purposes:
one. Quick check of the sites popularity. PageRank does not give exact information and facts about referring pages, but it allows you to quickly and easily get a feel for the sites popularity level and to follow trends that may result from your seo work. You can use the following “Rule of thumb” measures for English language sites: PR 4-5 is typical for most sites with average popularity. PR 6 indicates a very popular web site while PR 7 is almost unreachable for a regular webmaster. You should congratulate yourself if you manage to achieve it. PR 8, 9, 10 can only be achieved by the sites of large companies such as Microsoft, Google, etc. PageRank is also useful when exchanging links and in similar situations. You can compare the quality of the pages offered in the exchange with pages from your own web-site to decide if the exchange should be accepted.
2. Evaluation of the competitiveness level for a search query is a vital part of web optimization work. Although PageRank is not used directly in the ranking algorithms, it allows you to indirectly evaluate relative internet site competitiveness for a particular query. For example, if the lookup engine displays sites with PageRank 6-7 in the top lookup results, a web site with PageRank 4 is not likely to get to the top of the results list using the same search query.
It is important to recognize that the PageRank values displayed on the Google ToolBar are recalculated only occasionally (every few months) so the Google ToolBar displays somewhat outdated info. This means that the Google search engine tracks changes in inbound links much faster than these changes are reflected on the Google ToolBar.
3.7 Increasing link popularity
3.7.one Submitting to common purpose directories
On the Internet, many directories contain links to other network resources grouped by topics. The process of adding your website material to them is called submission.
Such directories can be paid or free of charge, they may require a backlink from your page or they may have no such requirement. The number of visitors to these directories is not large so they will not send a significant number to your web page. However, lookup engines count links from these directories and this may enhance your sites lookup result placement.
Important! Only those directories that publish a direct link to your internet page are worthwhile from a web optimization point of view. Script driven directories are almost useless. This point deserves a more detailed explanation. There are two methods for publishing a link. A direct link is published being a standard HTML construction («A href=...», etc.). Alternatively, links can be published with the help of various scripts, redirects and so on. Search engines understand only those links that are specified directly in HTML code. That is why the web optimization value of a directory that does not publish a direct link to your web page is close to zero.
You should not submit your online site to FFA (free-for-all) directories. Such directories automatically publish links related to any search topic and are ignored by search engines. The only thing an FFA directory entry will give you is an increase in spam sent to your published e-mail address. Actually, this is the main purpose of FFA directories.
Be wary of promises from various programs and web optimization services that submit your resource to hundreds of thousands of search engines and directories. There are no more than a hundred or so genuinely useful directories on the Net – this is the number to take seriously and professional search engine optimization submission services work with this number of directories. If a search engine marketing service promises submissions to enormous numbers of resources, it simply means that the submission database mainly consists of FFA archives and other useless resources.
Give preference to manual or semiautomatic search engine optimization submission; do not rely completely on automatic processes. Submitting sites under human control is generally much more efficient than fully automatic submission. The value of submitting a web site to paid directories or publishing a backlink should be considered individually for each directory. In most cases, it does not make much sense, but there may be exceptions.
Submitting sites to directories does not often result in a dramatic effect on site traffic, but it slightly increases the visibility of your web-site for lookup engines. This useful web optimization option is available to everyone and does not require a lot of time and expense, so do not overlook it when promoting your project.
3.7.2 DMOZ directory
The DMOZ directory (www.dmoz.org) or the Open Directory Project is the largest directory on the Internet. There are many copies of the main DMOZ page and so, if you submit your web page to the DMOZ directory, you will get a valuable link from the directory itself as well as dozens of additional links from related resources. This means that the DMOZ directory is of great value to a web optimization aware webmaster.
It is not easy to get your web-site into the DMOZ directory; there is an element of luck involved. Your internet page may appear in the directory a few minutes after it has been submitted or it may take months to appear.
If you submitted your site details correctly and in the appropriate category then it should eventually appear. If it does not appear after a reasonable time then you can try contacting the editor of your category with a question about your request (the DMOZ website gives you such opportunity). Of course, there are no guarantees, but it may help. DMOZ directory submissions are free of charge for all sites, including commercial ones.
Here are my final suggestions regarding internet page submissions to DMOZ. Read all blog requirements, descriptions, etc. to avoid violating the submission rules. Such a violation will most likely result in a refusal to consider your request. Please remember, presence in the DMOZ directory is desirable, but not obligatory. Do not despair if you fail to get into this directory. It is possible to reach top positions in search results without this directory – many sites do.
3.7.3 Link exchange
The essence of link exchanges is that you use a special page to publish links to other sites and get similar backlinks from them. Lookup engines do not like link exchanges because, in many cases, they distort lookup results and do not provide anything useful to Internet users. However, it is still an effective way to increase link popularity if you observe several simple rules.
- Exchange links with sites that are related by topic. Exchanging links with unrelated sites is ineffective and unpopular.
- Before exchanging, make sure that your link will be published on a “good” page. This means that the page must have a reasonable PageRank (3-4 or higher is recommended), it must be available for indexing by lookup engines, the link must be direct, the total number of links on the page must not exceed 50, and so on.
- Do not create large link directories on your webpage. The idea of such a directory seems attractive because it gives you an opportunity to exchange links with many sites on various topics. You will have a topic category for each listed web page. However, when trying to optimize your internet site you are looking for link quality rather than quantity and there are some potential pitfalls. No website positioning aware webmaster will publish a quality link to you if he receives a worthless link from your directory “link farm” in return. Generally, the PageRank of pages from such directories leaves a lot to be desired. In addition, lookup engines do not like these directories at all. There have even been cases where sites were banned for using such directories.
- Use a separate page on the website for link exchanges. It must have a reasonable PageRank and it must be indexed by search engines, etc. Do not publish more than 50 links on one page (otherwise lookup engines may fail to take some of the links into account). This will help you to find other search engine marketing aware partners for link exchanges.
- Lookup engines try to track mutual links. That is why you should, if possible, publish backlinks on a domain/site other than the one you are trying to promote. The best variant is when you promote the resource site1.com and publish backlinks on the resource site2.com.
- Exchange links with caution. Webmasters who are not quite honest will often remove your links from their resources after a while. Check your backlinks from time to time.
3.7.4 Press releases, news feeds, thematic resources
This section is about online site marketing rather than pure search engine optimisation. There are many specifics resources and news feeds that publish press releases and news on various topics. Such sites can supply you with direct visitors and also increase your sites popularity. If you do not find it easy to create a press release or a piece of news, hire copywriters – they will help you find or create something newsworthy.
Look for resources that deal with similar topics to your own webpage. You may find many Internet projects that not in direct competition with you, but which share the same topic as your web-site. Try to approach the web-site owners. It is quite possible that they will be glad to publish information and facts about your project.
One final tip for obtaining inbound links – try to create slight variations in the inbound link text. If all inbound links to your webpage have exactly the same link text and there are many of them, the search engines may flag it like a spam attempt and penalize your page.
4 Indexing a site
Before a internet site appears in search results, a lookup engine must index it. An indexed webpage will have been visited and analyzed by a search robot with relevant data saved in the search engine database. If a page is present in the lookup engine index, it can be displayed in lookup results otherwise, the search engine cannot know anything about it and it cannot display facts from the page..
Most average sized sites (with dozens to hundreds of pages) are usually indexed correctly by search engines. However, you should remember the following points when constructing your page. There are two ways to allow a lookup engine to learn about a new blog:
- Submit the address of the site manually using a form associated with the lookup engine, if available. In this case, you are the one who informs the lookup engine about the new webpage and its address goes into the queue for indexing. Only the main page of the internet page needs to be added, the search robot will find the rest of pages by following links.
- Let the search robot find the internet page on its own. If there is at least one inbound link to your resource from other indexed resources, the search robot will soon visit and index your internet page. In most cases, this method is recommended. Get some inbound links to your site and just wait until the robot visits it. This may actually be quicker than manually adding it to the submission queue. Indexing a blog typically takes from a few days to two weeks depending on the lookup engine. The Google lookup engine is the quickest of the bunch.
Try to make your online site friendly to lookup robots by following these rules:
- Try to make any page of your internet page reachable from the main page in not more than three mouse clicks. If the structure of the blog does not allow you to do this, create a so-called webpage map that will allow this rule to be observed.
- Do not make common mistakes. Session identifiers make indexing more difficult. If you use script navigation, make sure you duplicate these links with regular ones because lookup engines cannot read scripts (see more details about these and other mistakes in section 2.3).
- Remember that lookup engines index no more than the first 100-200 KB of text on a page. Hence, the following rule – do not use pages with text larger than 100 KB if you want them to be indexed completely.
You can manage the behavior of lookup robots using the file robots.txt. This file allows you to explicitly permit or forbid them to index particular pages on your page.
The databases of search engines are constantly being updated; records in them may change, disappear and reappear. That is why the number of indexed pages on your web site may sometimes vary. One of the most common reasons for a page to disappear from indexes is server unavailability. This means that the search robot could not access it at the time it was attempting to index the online site. After the server is restarted, the website should eventually reappear in the index.
You should note that the more inbound links your site has, the more quickly it gets re-indexed. You can track the process of indexing your website by analyzing server log files where all visits of lookup robots are logged. We will give details of search engine optimization software that allows you to track such visits in a later section.
5 Choosing keywords
5.1 Initially choosing keywords
Choosing keywords should be your first step when constructing a online site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your online site keywords, you should use web optimization services offered by search engines in the first instance. Sites such as www.wordtracker.com and inventory.overture.com are good starting places for English language sites. Note that the data they provide may sometimes differ significantly from what keywords are actually the best for your online site. You should also note that the Google lookup engine does not give knowledge about frequency of search queries.
After you have defined your approximate list of initial keywords, you can analyze your competitor’s sites and try to find out what keywords they are using. You may discover some further relevant keywords that are suitable for your own online site.
5.2 Frequent and rare keywords
There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.
The disadvantage of keywords that attract frequent queries is that the competition rate is high for them. It is often not possible for a new internet page to get anywhere near the top of search result listings for these queries.
For keywords associated with rare queries, it is often sufficient just to mention the necessary word combination on a web page or to perform minimum text optimization. Under certain circumstances, rare queries can supply quite a large amount of search traffic.
The aim of most commercial sites is to sell some product or service or to make money in some way from their visitors. This should be kept in mind during your search engine optimization (search engine optimization) work and keyword selection. If you are optimizing a commercial internet site then you should try to attract targeted visitors (those who are ready to pay for the offered product or service) to your webpage rather than concentrating on sheer numbers of visitors.
Example. The query “monitor” is much more popular and competitive than the query “monitor Samsung 710N” (the exact name of the model). However, the second query is much more valuable for a seller of monitors. It is also easier to get traffic from it because its competition rate is low; there are not many other sites owned by sellers of Samsung 710N monitors. This example highlights another possible difference between frequent and rare lookup queries that should be taken into account – rare lookup queries may provide you with less visitors overall, but more targeted visitors.
5.3 Evaluating the competition rates of lookup queries
When you have finalized your keywords list, you should identify the core keywords for which you will optimize your pages. A suggested technique for this follows.
Rare queries are discarded at once (for the time being). In the previous section, we described the usefulness of such rare queries but they do not require special optimization. They are likely to occur naturally in your website text.
Like a rule, the competition rate is very high for the most popular phrases. This is why you need to get a realistic idea of the competitiveness of your page. To evaluate the competition rate you should estimate a number of parameters for the first 10 sites displayed in lookup results:
- The average PageRank of the pages in the search results.
- The average number of links to these sites. Check this using a variety of search engines.
Additional parameters:
- The number of pages on the Internet that contain the particular search term, the total number of lookup results for that search term.
- The number of pages on the Internet that contain exact matches to the keyword phrase. The search for the phrase is bracketed by quotation marks to obtain this number.
These additional parameters allow you to indirectly evaluate how difficult it will be to get your internet site near the top of the list for this particular phrase. As well as the parameters described, you can also check the number of sites present in your search results in the main directories, such as DMOZ and Yahoo.
The analysis of the parameters mentioned above and their comparison with those of your own website will allow you to predict with reasonable certainty the chances of getting your web site to the top of the list for a particular phrase.
Having evaluated the competition rate for all of your keyword phrases, you can now select a number of moderately popular key phrases with an acceptable competition rate, which you can use to promote and optimize your web site.
5.4 Refining your keyword phrases
As mentioned above, search engine services often give inaccurate keyword advice. This means that it is unusual to obtain an optimum set of web page keywords at your first attempt. After your blog is up and running and you have carried out some initial promotion, you can obtain additional keyword statistics, which will facilitate some fine-tuning. For example, you will be able to obtain the lookup results rating of your internet site for particular phrases and you will also have the number of visits to your internet page for these phrases.
With this material, you can clearly define the good and bad keyword phrases. Often there is no need to wait until your web page gets near the top of all lookup engines for the phrases you are evaluating – one or two lookup engines are enough.
Example. Suppose your online site occupies first place in the Yahoo search engine for a particular phrase. At the same time, this website is not yet listed in MSN, or Google lookup results for this phrase. However, if you know the percentage of visits to your online site from various search engines (for instance, Google – 70%, Yahoo – 20%, MSN search – 10%), you can predict the approximate amount of traffic for this phrase from these other searches engines and decide whether it is suitable.
As well as detecting bad phrases, you may find some new good ones. For example, you may see that a keyword phrase you did not optimize your online site for brings useful traffic despite the fact that your internet page is on the second or third page in search results for this phrase.
Using these methods, you will arrive at a new refined set of keyword phrases. You should now start reconstructing your page: Change the text to include more of the good phrases, create new pages for new phrases, etc.
You can repeat this search engine marketing exercise several times and, after a while, you will have an optimum set of key phrases for your page and considerably increased lookup traffic.
Here are some more helpful hints. According to statistics, the main page takes up to 30%-50% of all search traffic. It has the highest visibility in lookup engines and it has the largest number of inbound links. That is why you should optimize the main page of your internet page to match the most popular and competitive queries. Each web site page should be optimized for one or two main word combinations and, possibly for a number of rare queries. This will increase the chances for the page get to the top of lookup engine lists for particular phrases.
6 Miscellaneous specifics on search engines
6.1 Google SandBox
At the beginning of 2004, a new and mysterious term appeared among web optimization specialists – Google SandBox. This is the name of a new Google spam filter that excludes new sites from lookup results. The work of the SandBox filter results in new sites being absent from lookup results for virtually any phrase. This even happens with sites that have high-quality unique content and which are promoted using legitimate techniques.
The SandBox is currently applied only to the English segment of the Internet; sites in other languages are not yet affected by this filter. However, this filter may expand its influence. It is assumed that the aim of the SandBox filter is to exclude spam sites – indeed, no search spammer will be able to wait for months until he gets the necessary results. However, many perfectly valid new sites suffer the consequences. So far, there is no precise data as to what the SandBox filter actually is. Here are some assumptions based on sensible search engine marketing experience:
- SandBox is a filter that is applied to new sites. A new webpage is put in the sandbox and is kept there for some time until the search engine starts treating it being a normal internet site.
- SandBox is a filter applied to new inbound links to new sites. There is a fundamental difference between this and the previous assumption: the filter is not based on the age of the web site, but on the age of inbound links to the internet page. In other words, Google treats the internet site normally but it refuses to acknowledge any inbound links to it unless they have existed for several months. Since such inbound links are one of the main ranking factors, ignoring inbound links is equivalent to the online site being absent from lookup results. It is difficult to say which of these assumptions is true, it is quite possible that they are both true.
- The website may be kept in the sandbox from 3 months to a year or more. It has also been noticed that sites are released from the sandbox in batches. This means that the time sites are kept in the sandbox is not calculated individually for each web page, but for groups of sites. All sites created within a certain time period are put into the same group and they are eventually all released at the same time. Thus, individual sites in a group can spend different times in the sandbox depending where they were in the group capture-release cycle.
Typical indications that your online site is in the sandbox include:
- Your blog is normally indexed by Google and the lookup robot regularly visits it.
- Your web page has a PageRank; the lookup engine knows about and correctly displays inbound links to your blog.
- A lookup by web-site address (www.internet site.com) displays correct results, with the correct title, snippet (resource description), etc.
- Your web site is found by rare and unique word combinations present in the text of its pages.
- Your internet page is not displayed in the first thousand results for any other queries, even for those for which it was initially created. Sometimes, there are exceptions and the web site appears among 500-600 positions for some queries. This does not change the sandbox situation, of course.
There no practical ways to bypass the Sandbox filter. There have been some suggestions about how it may be done, but they are no more than suggestions and are of little use to a regular webmaster. The best course of action is to continue seo work on the page content and structure and wait patiently until the sandbox is disabled after which you can expect a dramatic increase in ratings, up to 400-500 positions.
6.2 Google LocalRank
On February 25, 2003,microsoft office Standard x64, the Google Company patented a new algorithm for ranking pages called LocalRank. It is based on the idea that pages should be ranked not by their global link citations, but by how they are cited among pages that deal with topics related to the particular query. The LocalRank algorithm is not used in practice (at least, not in the form it is described in the patent). However, the patent contains several interesting innovations we think any search engine marketing specialist should know about. Nearly all lookup engines already take into account the topics to which referring pages are devoted. It seems that rather different algorithms are used for the LocalRank algorithm and studying the patent will allow us to learn standard ideas about how it may be implemented.
While reading this section, please bear in mind that it contains theoretical information rather than useful suggestions.
The following three items comprise the main idea of the LocalRank algorithm:
one. An algorithm is used to select a certain number of documents relevant to the search query (let it be N). These documents are initially sorted by some criteria (this may be PageRank, relevance or a group of other criteria). Let us call the numeric value of this criterion OldScore.
2. Each of the N N selected pages goes through a new ranking procedure and it gets a new rank. Let us call it LocalScore.
3. The OldScore and LocalScore values for each page are multiplied, to yield a new value – NewScore. The pages are finally ranked based on NewScore.
The key procedure in this algorithm is the new ranking procedure, which gives each page a new LocalScore rank. Let us examine this new procedure in more detail:
0. An initial ranking algorithm is used to select N pages relevant to the lookup query. Each of the N pages is allocated an OldScore value by this algorithm. The new ranking algorithm only needs to work on these N selected pages. .
one. While calculating LocalScore for each page,discount windows 7 keygen, the system selects those pages from N that have inbound links to this page. Let this number be M. At the same time, any other pages from the same host (as determined by IP address) and pages that are mirrors of the given page will be excluded from M.
2. The set M is divided into subsets Li. These subsets contain pages grouped according to the following criteria:
- Belonging to one (or similar) hosts. Thus, pages whose first three octets in their IP addresses are the same will get into one group. This means that pages whose IP addresses belong to the range xxx.xxx.xxx.0 to xxx.xxx.xxx.255 will be considered as belonging to one group.
- Pages that have the same or similar content (mirrors)
- Pages on the same internet page (domain).
3. Each page in each Li subset has rank OldScore. One page with the largest OldScore rank is taken from each subset, the rest of pages are excluded from the analysis. Thus, we get some subset of pages K referring to this page.
4. Pages in the subset K are sorted by the OldScore parameter, then only the first k pages (k is some predefined number) are left in the subset K. The rest of the pages are excluded from the analysis.
5. LocalScore is calculated in this step. The OldScore parameters are combined together for the rest of k pages. This can be shown with the help of the following formula:
Here m is some predefined parameter that may vary from one to three. Unfortunately, the patent for the algorithm in question does not describe this parameter in detail.
After LocalScore is calculated for each page from the set N, NewScore values are calculated and pages are re-sorted according to the new criteria. The following formula is used to calculate NewScore:
NewScore(i)= (a+LocalScore(i)/MaxLS)*(b+OldScore(i)/MaxOS)
i is the page for which the new rank is calculated.
a and b – are numeric constants (there is no more detailed specifics in the patent about these parameters).
MaxLS – is the maximum LocalScore among those calculated.
MaxOS – is the maximum value among OldScore values.
Now let us put the math aside and explain these steps in plain words.
In step 0) pages relevant to the query are selected. Algorithms that do not take into account the link text are used for this. For example, relevance and overall link popularity are used. We now have a set of OldScore values. OldScore is the rating of each page based on relevance, overall link popularity and other factors.
In step 1) pages with inbound links to the page of interest are selected from the group obtained in step 0). The group is whittled down by removing mirror and other sites in steps 2), 3) and 4) so that we are left with a set of genuinely unique sites that all share a common theme with the page that is under analysis. By analyzing inbound links from pages in this group (ignoring all other pages on the Internet), we get the local (thematic) link popularity.
LocalScore values are then calculated in step 5). LocalScore is the rating of a page among the set of pages that are related by topic. Finally, pages are rated and ranked using a combination of LocalScore and OldScore.
6.3 Website positioning tips, assumptions, observations
This section provides tips based on an analysis of various search engine optimisation articles, communication between optimization specialists, sensible experience and so on. It is a collection of interesting and useful helpful hints ideas and suppositions. Do not regard this section as written in stone, but rather as being a collection of information and facts and suggestions for your consideration.
- Outbound links. Publish links to authoritative resources in your subject field using the necessary keywords. Search engines place a high value on links to other resources based on the same topic.
- Outbound links. Do not publish links to FFA sites and other sites excluded from the indexes of search engines. Doing so may lower the rating of your own blog.
- Outbound links. A page should not contain more than 50-100 outbound links. More links will not harm your web site rating but links beyond that number will not be recognized by search engines.
- Inbound site-wide links. These are links published on every page of the page. It is believed that lookup engines do not approve of such links and do not consider them while ranking pages. Another opinion is that this is true only for large sites with thousands of pages.
- The ideal keyword density is a frequent search engine marketing discussion topic. The real answer is that there is no ideal keyword density. It is different for each query and lookup engines calculate it dynamically for each search query. Our advice is to analyze the first few sites in search results for a particular query. This will allow you to evaluate the approximate optimum density for specific queries.
- Web site age. Search engines prefer old sites because they are more stable.
- Page updates. Search engines prefer sites that are constantly developing. Developing sites are those in which new tips and new pages periodically appear.
- Domain zone. Search engines prefer sites that are located in the zones .edu, .mil, .gov, etc. Only the corresponding organizations can register such domains so these domains are more trustworthy.
- Lookup engines track the percent of visitors that immediately return to searching after they visit a page via a lookup result link. A large number of immediate returns means that the content is probably not related to the corresponding topic and the ranking of such a page gets lower.
- Search engines track how often a link is selected in search results. If some link is only occasionally selected, it means that the page is of little interest and the rating of such a page gets lower
- Use synonyms and derived word forms of keywords, lookup engines will appreciate that (keyword stemming).
; - Search engines consider a very rapid increase in inbound links as artificial promotion and this results in lowering of the rating. This is a controversial topic because this method could be used to lower the rating of one's competitors.
- Google does not take into account inbound links if they are on the same (or similar) hosts. This is detected using host IP addresses. Pages whose IP addresses are within the range of xxx.xxx.xxx.0 to xxx.xxx.xxx.255. are regarded as being on the same host. This opinion is most likely to be rooted in the fact that Google have expressed this idea in their patents. However, Google employees claim that no limitations of IP addresses are imposed on inbound links and there are no reasons not to believe them.
- Lookup engines check knowledge about the owners of domains. Inbound links originating from a variety of sites all belonging to one owner are regarded as less important than normal links. This information and facts is presented in a patent.
- Search engines prefer sites with longer term domain registrations.
6.4 Creating correct content
The content of a page plays an important role in site promotion for many reasons. We will describe some of them in this section. We will also give you some advice on how to populate your blog with good content.
- Content uniqueness. Search engines value new data that has not been published before. That is why you should compose own internet page text and not plagiarize excessively. A web page based on materials taken from other sites is much less likely to get to the top in search engines. Being a rule, original source material is always higher in lookup results.
- While creating a site, remember that it is primarily created for human visitors, not search engines. Getting visitors to visit your internet page is only the first step and it is the easiest one. The truly difficult task is to make them stay on the online site and convert them into purchasers. You can only do this by using good content that is interesting to real people.
- Try to update material on the online site and add new pages on a regular basis. Lookup engines value sites that are constantly developing. Also, the more useful text your website contains, the more visitors it attracts. Write articles on the topic of your internet site, publish visitors' opinions, create a forum for discussing your project. A forum is only useful if the number of visitors is sufficient for it to be active. Interesting and attractive content guarantees that the web-site will attract interested visitors.
- A site created for people rather than lookup engines has a better chance of getting into important directories such as DMOZ and others.
- An interesting web-site on a particular topic has much better chances to get links, comments, reviews, etc. from other sites on this topic. Such reviews can give you a good flow of visitors while inbound links from such resources will be highly valued by search engines.
- As final tip…there is an old German proverb: "A shoemaker sticks to his last" which means, "Do what you can do best.” If you can write breathtaking and creative textual prose for your website then that is great. However, most of us have no special talent for writing attractive text and we should rely on professionals such as journalists and technical writers. Of course, this is an extra expense, but it is justified in the long term.
6.5 Selecting a domain and hosting
Currently, anyone can create a page on the Internet without incurring any expense. Also, there are companies providing free hosting services that will publish your page in return for their entitlement to display advertising on it. Many Internet service providers will also allow you to publish your page on their servers if you are their client. However, all these variations have serious drawbacks that you should seriously consider if you are creating a commercial project.
First, and most importantly, you should obtain your own domain for the following reasons:
- A project that does not have its own domain is regarded like a transient project. Indeed, why should we trust a resource if its owners are not even prepared to invest in the tiny sum required to create some sort of minimum corporate image? It is possible to publish free materials using resources based on free or ISP-based hosting, but any attempt to create a commercial project without your own domain is doomed to failure.
- Your own domain allows you to choose your hosting provider. If necessary, you can move your site to another hosting provider at any time.
Here are some useful tips for choosing a domain name.
- Try to make it easy to remember and make sure there is only one way to pronounce and spell it.
- Domains with the extension .com are the best choice to promote international projects in English. Domains from the zones .net, .org, .biz, etc., are available but less preferable.
- If you want to promote a page with a national flavor, use a domain from the corresponding national zone. Use .de – for German sites, .it – for Italian sites, etc.
- In the case of sites containing two or more languages, you should assign a separate domain to each language. National search engines are more likely to appreciate such an approach than subsections for various languages located on one web-site.
A domain costs $10-20 a year, depending on the particular registration service and zone.
You should take the following factors into consideration when choosing a hosting provider:
- Access bandwidth.
- Server uptime.
- The cost of traffic per gigabyte and the amount of prepaid traffic.
- The website is best located in the same geographical region as most of your expected visitors.
The cost of hosting services for small projects is around $5-10 per month.
Avoid “free” offers while choosing a domain and a hosting provider. Hosting providers sometimes offer free domains to their clients. Such domains are often registered not to you, but to the hosting company. The hosting provider will be the owner of the domain. This means that you will not be able to change the hosting service of your project, or you could even be forced to buy out your own domain at a premium price. Also, you should not register your domains via your hosting company. This may make moving your webpage to another hosting company more difficult even though you are the owner of your domain.
6.6 Changing the online site address
You may need to change the address of your project. Maybe the resource was started on a free hosting service and has developed into a more commercial project that should have its own domain. Or maybe the owner has simply found a better name for the project. In any case, moving to a new address can be problematic and it is a difficult and unpleasant task to move a project to a new address. For starters, you will have to start promoting the new address almost from scratch. However, if the move is inevitable, you may as well make the change as useful as possible.
Our advice is to create your new online site at the new location with new and unique content. Place highly visible links to the new resource on the old website to allow visitors to easily navigate to your new internet page. Do not completely delete the old site and its contents.
This approach will allow you to get visitors from lookup engines to both the old webpage and the new one. At the same time, you get an opportunity to cover additional topics and keywords, which may be more difficult within one resource.
7 Website positioning software review
In previous chapters, we explained how to create your own internet site and what methods are available to promote it. This last section is devoted to web optimization software tools that can automate much of the search engine optimisation work on your web site and can achieve even better results. We will discuss the Web optimization Administrator website positioning software suite that you can download from our web site (www.seoadministrator.com).
7.one Ranking Monitor
Any seo optimization specialist is faced with the regular task of checking the positions of his sites in the lookup engines. You could check these positions manually, but if you have several dozen keywords and 5-7 search engines to monitor, the process becomes a real chore.
The Ranking Monitor module will do everything automatically. You are able to see details on your online site ratings for any keywords and in a variety of search engines. You will also see the dynamics and history of your page positions as well as upward and downward trends in your website position for your specified keywords. The same tips is also displayed in a visual form.
7.2 Link Popularity Checker
This program will automatically poll all available lookup engines and create a complete duplicate-free list of inbound links to your resource. For each link, you will see important parameters such as the link text and PageRank of the referring page. If you have studied this article, you will know how important these parameters are. As well as viewing the overall list of inbound links, you can track how the inbound links change over time.
7.3 Webpage Indexation Tool
This useful tool will show you all pages indexed by a particular lookup engine. It is a must-have tool for anybody who is creating a new web resource. The PageRank value will be displayed for each indexed page.
7.4 Log Analyzer
All tips about your visitors is stored in the log files of your server. The log analyzer module will present this facts in convenient and visual reports. Displayed data includes:
- Originating sites
- Keywords used,
- What country they are from
- Much more…
7.5 Page Rank Analyzer
This utility collects a huge amount of competitive knowledge on the list of sites that you specify. For each blog it automatically determines parameters such as Google PageRank, the number of inbound links and the presence of each internet site in the DMOZ and Yahoo directories. It is an ideal tool for analyzing the competition rate of a particular query.
7.6 Keyword Suggestion Tool
This tool gathers relevant keywords for your blog and displays their popularity (the number of queries per month). It also estimates the competition rate of a specified keyword phrase.
7.7 HTML Analyzer
This application analyzes the HTML code of a page. It estimates the weight and density of keywords and creates a report on the correct optimization of the internet site text. It is useful during the creation your own internet page and is also a great tool for analyzing your competitors' sites. It allows you to analyze both local HTML pages and online projects.
Instead of a conclusion: promoting your internet site step by step
In this section, I will explain how I use search engine optimisation in promoting my own sites. It is a kind of systematic summary where I briefly recap the previous sections. Naturally, I use Website positioning Administrator search engine optimisation software extensively in my work and so I will show how I use it in this example.
To be able to start working with a web-site, you have to possess some basic website positioning knowledge. This can be acquired quite quickly. The information presented in this document is perfectly adequate and I must stress that you do not have to be an optimization guru to achieve results. Once you have this basic knowledge you can then start work, experimenting, getting sites to the top of the lookup listings and so on. That is where seo software tools are useful.
1. Firstly, we create an approximate list of keywords and check their competition rate. We then evaluate our chances against the competition and select words that are popular enough and have average competition rate. Keywords are selected using the keyword suggestion tool. This is also used to perform a rough check of their competition rate. We use the PageRank Analyzer module to perform a detailed analysis of search results for the most interesting queries and then make our final decision about what keywords to use.
2. Next, we start composing text for our internet page. I write part of it on my own, but I entrust the most important parts to specialists in technical writing. Actually, I think the quality and attractiveness of the text is the most important attribute of a page. If the textual content is good, it will be easier to get inbound links and visitors.
3. In this step, we start using the HTML Analyzer module to create the necessary keyword density. Each page is optimized for its own keyword phrase.
4. We submit the online site to various directories. There are plenty of services to take care of that chore for us. In addition, Seo Administrator will soon have a feature to automate the task.
5. After these initial steps are completed, we wait and check lookup engine indexation to make sure that various search engines are processing the blog.
6. In this step, we can begin to check the positions of the web-site for our keywords. These positions are not likely to be good at this early stage, but they will give us some useful specifics to begin fine-tuning search engine marketing work.
7. We use the Link Popularity Checker module to track and work on increasing the link popularity.
. 8. We use the Log Analyzer module to analyze the number of visitors and work on increasing it. We also periodically repeat steps 6) - 8).


Search engine optimisation services - start-up web optimization package
Our Start-up package is a group of search engine optimization services for those who want to optimize their websites and do their own marketing. This comprehensive package provides you with all of the tips you need to get the best possible lookup engine placement for your web pages.
Our Start-up package consists of three search engine optimization services:
1. Website audit and practical web optimization recommendations.
We will thoroughly check and analyze your website. We will then give you clear-cut and practical web optimization recommendations on what changes you can make to improve your site’s rankings. This service will evaluate: - The keyword density in your web-site text.
- Correct use of certain html tags.
- Web page link structure.
- Various other important search engine optimization details.
The package also includes the following additional seo reports: - Your current web site position in various lookup engines.
- How well your internet page is indexed by major lookup engines.
- External links to your internet site,microsoft office Professional 64 bit key, including link location and link text.
- Suggested keywords, with competitiveness levels, for your website promotion.
- Current keyword and key phrase density within your website.
These reports will be accompanied by comments to ensure that you get the maximum search engine optimisation benefit from them.
2. Promotional website positioning resources.
For this search engine optimisation service we use special analysis software to provide you with a comprehensive list of promotional resources where you can publish links to your webpage. You will receive the following reports: - Sites with link exchange submission forms. These sites allow you to quickly set up link exchanges and increase your link popularity. This is the main factor contributing to high rankings in search engines.
- Sites that have link/partner/resource pages related to the main topics of your website. This part of the website positioning service is another valuable list of potential link exchange partners
- A report on sites that have links to your competitors. If they are interested in your competitor’s websites then they are likely to be interested in your web page and might be willing to publish a link to it.
- A standard report on sites that deal with your topic. These sites deal with topics similar to that of your own page and may be willing to publish material about your project. This report includes web directories, news and informational resources, blogs, forums, etc. These search engine marketing reports may list thousands of sites that could, in theory, publish links to your web page. Checking and actually obtaining these links is a lot of work but the result will be well worth your efforts!
3. Seo software
The third part of our website positioning service package includes our website positioning software, Website positioning Administrator Expert edition. This will give you additional expert help in promoting and optimizing your website.
To summarize, purchasers of the Start-up search engine optimisation package get: - Useful web optimization web-site improvement recommendations.
- A list of search engine optimisation promotional resources specific to their website.
- Seo Administrator Expert edition software.
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