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About the writer: Selene M. Bowlby is mostly a world wide web designer and front-end web developer with around 10 many years of certified experience from the layout market. Just after taking the "freelance plunge" in 2008, she runs her organization, iDesign Studios total time, where she focuses on generating custom websites for other corporations.
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and Share ten Search engine optimization Approaches All Leading Websites Will need to Use
Posted November five, 2008 in Tools/Resources, Internet Style and design 319 Comments »
We recently discussed the 15 Key Elements All Top Web sites Should really Have. This post focused on elements relating to design, content and development. This time, we’ll move onto the important issue of Search Engine Optimization (Search engine optimisation).
SEO is such a hot topic these days. How do you get your internet site within the first page or two of the search engines? How do you increase your Google page rank?
There are companies who dedicate themselves total time to doing Search engine optimization at a pretty penny. Something a lot of people can’t necessarily afford to pay for or spend the time on.
However, there are some simple things you can do when building your site that will help increase your chances of having good results. In no particular order, below are 10 of these items…
1. Title Tag
Near the very high of a website site’s source code you’ll find various meta tags — the standard ones being the Title, Description and Keyword tags. The title tag is technically not a meta tag, though it is commonly associated with them. The title tag plays such a large role from the indexing of your world wide web site, that it is considered the most important of the three.
A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.
It’s important to include a keyword or two within the title tag — but don’t go overboard – you don’t want to do what’s known as “keyword stuffing” which does nothing but make your web site site look like spam. Most people will include either the service name, or title of the particular page here, as well.
2. Meta Tags
There are two primary meta tags in terms of Search engine optimisation — the description and the keyword tag. It’s debatable whether the search engines use the description tag as far as ranking your results. However it is one of the more important tags because it is listed in your search result — it is what users read when your link comes up and what makes them decide whether or not to click on your link.
Be sure to include a few relevant keywords in this tag, but don’t stuff it with keywords either. The description tag need to read like a sentence — not a keyword list.
Due to “keyword stuffing” many search engines now completely disregard the keyword tag. It is no longer nearly as important as it was many years ago, however it doesn’t hurt to include them in your source code.
When designing your keyword list, you’ll want to think of the specific terms people will type in when searching for a site like yours. Just don’t go overboard — too many duplicates are not a good thing (as in “web site designer” “web designers” “customized net designer” “html web designer” “your state here web designer” – you get the idea). Those are all basically the same, so pick one or two variations at the most and move onto the next keyword.
3. Proper Use of Heading Tags
This can be described as very important element to consider when writing out your site copy. Use of heading tags helps users, world wide web browsers and search engines alike know exactly where the major key points of your copy are.
Your main page title must use the <h1> tag — this shows what your page is about. Use of additional tags, such as <h2> and <h3> are equally important by helping to break down your copy. For one,
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4. Alt Attributes on Images
Putting alt attributes on your images actually serves two purposes. In terms of Seo, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site. The more relevant text on your page the better chance you have of achieving higher search engine rankings.
In addition, including image alt attributes help the visually impaired who access internet sites using a screen reader. They can’t see the image, but with a descriptive alt attribute, they will be able to know what your image is.
five. Title Attributes on Links
Including title attributes on links is another important step that any good net site will have. That’s the little “tool tip” that pops up when you place your mouse more than a link. These are especially important for image links, but equally useful for text links.
As a note, you will need to use descriptive text for your links. “Click here” doesn’t really tell a person – or more importantly,
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6. XML Sitemap
My last post referenced the sitemaps used by net visitors to help them navigate through your site themselves. However, there’s another version — XML sitemaps — that are used by the search engines in order to index through your site, as well.
This list of ALL pages / posts / etc. of your site also includes information such as the date the page was last modified, as well as a priority number of what you feel the most important pages of your web-sites are. All elements that help the search engines properly find and link to all content of your site.
7. Relevant Content
Having content relevant to your main page or site topic is perhaps the most important Search engine marketing aspect of a page. You can put all the keywords you want inside the meta tags and alt image tags, etc — but if the actual readable text on the page is not relevant to the target keywords, it ends up basically being a futile attempt.
While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense. I’m sure we’ve all seen keyword stuffed pages written by Search engine optimisation companies that honestly don’t make much sense from the reader’s point of view.
When producing your site copy,
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8. Link Building
We’ve probably all heard of Google Page Rank — it seems to be every internet site owner’s dream to have as high a page rank as possible. While the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your website site.
Now, you’ll want to steer clear of link farms and other spammy attempts at getting links to your site. However there are many reputable and niche directory sites that you can use to submit your website site, or specific blog articles to.
With genuine content — especially if you have a blog — you’ll be able to generate links with other internet sites and blogs, as well. It’s somewhat of a give and take, in that if you link out to other online websites, you’ll find web pages linking back to you — and hopefully see your page rank going up, as well,
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9. Social Media
Although technically not Search engine optimisation, Social Media is such a growing factor in getting your net site noticed, that it’s an important element to include in your plan.
Social media ranges from social networks like Twitter, Facebook and LinkedIn — to social bookmarking sites such as Delectable,
microsoft office Home And Student generator key, Digg, StumbleUpon and many more. There can be a lot of relationship building involved, but as you build your own networks and build quality content on your web site or blog, you’ll see traffic to your internet site increasing, as well.
As with any relationship, it is mostly a give and take. Don’t just expect to join a site like Twitter for the pure sake of pushing your content. That just won’t fly — your true intentions will stick out like a sore thumb and do nothing but turn people off.
Even if you are on the site purely for networking reasons, the key is to make friends. Help out members of your network if they ask for a “retweet” or Digg, give helpful advice if asked, etc. You’ll see the same in return.
If you write a great post and have built meaningful relationships with peers in your niche, you’ll often find that friends will submit your posts and give you votes on the social bookmarking web-sites. The more votes you receive, the more likely your post is to be noticed by others and shared around, often resulting in additional link backs from other blogs, etc.
ten. A Few Web optimization Don’ts — Flash and Splash
Along with any list of Do’s come the Don’ts. As far as Search engine optimisation is concerned, two of these items are splash pages (often consisting of a flash animation) and all flash websites.
Yes, flash is pretty! Total flash internet sites can actually be amazing to look at — their own bit of interactive artwork. But unfortunately the search engines don’t get along well with Flash. Although there is talk of possible advancement in this area, for the most part the search engines cannot read Flash.
All that great content that you wrote for your site will not be seen by the search engines if it’s embedded into a Flash internet site. As far as the search engines are concerned, your all flash website site might as well be invisible. And if the search engines can’t see your site content, a good chunk of potential customers will miss out on what you have to offer, too.
Equally as “pointless” are splash pages. Once very popular, the splash page will need to no longer be an important feature of any site. While splash pages used to serve as an introduction into a net site (often with a flash animation), it is no longer seen as helpful, and often times might actually annoy visitors.
For one — it’s an extra click to get into your content. Worse is when you don’t give a “skip intro” option or set of links into your main site content — because you’re essentially forcing your visitors to sit through the full animation. If you’re lucky, this will only annoy them… if not — they’ll just leave without giving your main web site a shot. And without an html link pointing into your site, the search engines have no way to continue either (unless you made use of a sitemap.xml file — but still…)
A good alternative to both issues is to make use of a flash header. There’s no problem to include a flash animation at the the best of your main site, or as a feature within the content area, etc. Because this is an addition to your web site, as opposed to a total separate element.
More World wide web Style Sources from FreelanceFolder
If you like this list of search engine optimisation procedures, you might also enjoy these other world wide web style posts from FreelanceFolder:
15 Key Elements All Major Websites Will want to Have
30+ Examples of Big, Bold, and Beautiful Website Navigation Menus
15 Incredible WordPress Theme Customizations
ten Essential Plugins Every Modern Wordpress Site Should Have
High ten Biggest Website Redesigns of All Time Back Above To You… What Are Your Favorite Tips?
There are so many tips and tricks to good Web optimization. These are some of the more obvious ones, but I know there are more!
What are your best Seo tips, tricks or tools? Please share from the feedback below!
Note: Please only share “White Hat” or “Ethical” Search engine marketing solutions! No “Black Hat” or sneaky tactics that can backfire and actually get you banned from the search engines. Thanks!
Image credits: Unhindered by Talent, dariuszman86, dcJohn
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