Mass media is a reflection of society. "Mass media are essential agents of social change, and the specific kind of social change they are expected to help accomplish in the transition to new customs and practices, and in some cases, to different social relationships." (D'seuza ). As a result of all these alterations a significant change in an individuals attitudes
jordan high 45 black clearance , beliefs, skills and social norms may result. Before the existence of radio, mass media was barely breathing but with all the developments in technology mass media is continually progressing, in many different directions. Different individuals are selective in the way that they let mass media influence their lives. For example, if a person decides to read a book they are getting to determine what aspects of the mass media they consume. "Books are the most individual of mass media." (Frederick 156). But when a person watches television it is not as personal as reading a book, television is built into society. " Television's commercial and entertainment emphasis both reflect and affect the hedonistic and acquisitive nature of contemporary America." (Frederick 264).
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