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Successful guerrilla marketing strategies are more concerned with the amount of profit and establishing new relationships above and beyond sales. Brand loyalty is encouraged cheap nike dunk heels , and a standard of excellence is fostered. Unconventional methods of promotion through guerrilla marketing strategies are not just for individuals or small groups any more, but through social media have the potential to rival the more familiar standard advertising.
Guerrilla marketing strategies are based on simple human psychology. For instance, Go Gorilla Media’s recent “Peephole” campaign for VH1 featured peephole booths with renditions of their “celebreality” television line-up. People were attracted to the taboo aspect of peeking, and lined up to take a look at what was behind the closed doors. This created an interactive and memorable experience for the customer, and also brought attention to the new television programs VH1 had planned for their season.
Traditional advertising methods rely on putting out a broad message to as many people as possible. This can be very effective, but for some products and ventures a more unconventional approach to advertising is called for. Geared in the past to individuals or small groups, guerrilla marketing strategies have evolved along with the advances in technology to take advantage of the social media explosion. Therefore, guerrilla marketing strategies have the potential today to reap the benefits of focusing on the target market and also reaching hundreds, thousands, even millions of people through social media sites such as Twitter nike heels sale , Facebook, and YouTube.
Some people say there are secrets to effective guerrilla marketing strategies. Some people will pay a lot of money for these so-called secrets. However, guerrilla marketing isn’t based on secrets as much as it is based on unconventional thinking and the courage to implement ideas. Guerrilla marketing strategies are simple to learn, but a lot depends on thinking outside the box and impeccable execution.
The whole point of guerrilla marketing strategies is to create for the customer an unusual experience they can then share with friends and family. Guerrilla marketing strategies are geared toward creating a buzz nike heels dunk sb blue , attracting attention, promoting an interactive experience with customers so unusual they can’t help but spread the word. The secret is brainstorming innovative ideas in which the message is presented in such a way to provide a memorable experience.
Guerrilla marketing strategies can be used to raise money or awareness for important social issues as well as for product or service promotion. Homelessness, drunk driving, or HIV/AIDS awareness have been featured in many guerrilla marketing strategies, and have successfully brought much-needed attention to these issues. The applications are endless and limited only by imagination and budget. The secret to guerrilla marketing strategies is to have a connection with the customer, and to have the courage and talent to implement new ideas. The secrets are as simple as that.