K-Swiss Sneaker - The Classic Stood the Test of Time,
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Art and Earnest Brunner, two brothers with a love for the outdoors,
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The materials used for the classic was sourced from various countries, the leather from Argentina,
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The Classic k swiss womens tennis shoes after its Wimbledon debut in 1966 became the shoe of choice for professional and non-professional tennis players. Sales from word of mouth referrals generated sufficient income for the company, eliminating the need for additional advertisement campaigns.
During the 1970s almost every person living on the West Coast had a pair of Classic', it was such a favorite amongst the Japanese immigrants and tourists frequenting the region,
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Steven Nichols bought and took over the CEO position of K-Swiss in 1987, he expanded the company using a strategy of selling moderate quantities to very selected high-end department stores across Europe and the UK,
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Today,
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