Swatch Group

Swatch Group
Nicholas • G • Mr. Hayek (Mr.Nicolas G. Hayek), born in 1928, the Swatch Group (headquartered in Biel, Switzerland) co-founder and present chairman of the Swatch Group. In 1985, Mr. Hayek and SSIH in Asuag had lasted more than four years afterward the reorganization, and finally to the 2 companies combined to manner watch Swatch Group. At the same time, he also join a team of Swiss investors become the Swatch Group's controlling party. In 1986, Mr. Hayek became leader and CEO of the Swatch Group.
Nicolas Hayek • G • Swatch Group owns a number of watch brands, including Swatch (Swatch), Breguet (Breguet), Blancpain (Blancpain), Jaquet Droz (Ya Cover • Rohe), Glashutte, Original / Union (Glashütte), Leon Hatot, Omega (Omega), Longines (Longines), Rado (radar), Tissot (Tissot), Calvin Klein (Calvin Klein •), Certina (Certina ),Womens Lacoste Shua Trainers, Mido (m °), Hamilton (Hamilton), Pierre Balmain (Balmain Pierre •), Flik Flak (Fei Fei), and Endura. Swatch watch brand in the refreshment of the road, Mr. Hayek played a determined role. He developed the early 1980s, the evolution tactics of the Swiss watchmaking industry, eventually re-glory, and in 1984 established a global leader repeatedly.
Mr. Hayek's Swatch Group, the amazing completions contain record:
Strategic launch Swatch watches.
To invest for the Swiss watch industry and parts of watch movements, power to assist the Swiss watchmaking industry in the 1980s rebirth.
Continue to develop and enhance the Breguet, Omega, Rado, Longines, Tissot watch brands such as product and brand image.
Achieved anniversary sales of more than 40 billion Swiss francs, the Swatch Group,Lacoste, the global watch industry in the long term to reserve the first appoint of the location.
Breguet brand to subserve and revitalize. Breguet served for chancellor during Mr. Hayek to use less than four years to re-Breguet return to the ranks of luxury chart.
Mr. Hayek has again won numerous classic gifts published by the agent of Switzerland, including Swiss medium ) Innovation Award (Innovation Award)
In admission of Mr. Hayek and Swatch Swatch Group created the brand has made outstanding achievements, and its shock on Switzerland and the European contribution to industrial development and employ, University of Bologna (the University of Bologna, Italy) Department of Cultural Heritage in 1998. acknowledged in June,New Lacoste Trainers High Top, Mr. Hayek honorary doctorate. Previously, Mr. Hayek had also won in 1996, the University of Neuchatel, Switzerland (University of Neuchatel, Switzerland) presented an honorary doctorate of statute and economics. In 2004, the Lausanne Federal Institute of Technology (Federal University EPFL) nominated Mr. Hayek Strategy Committee.
[Edit] Brand Story
The late 1970s, the Swiss watch industry into an unprecedented emergency. At that time, the Swiss watch production is produced in the proportion of the global market dripped sharply from 43% to 15%. Revival of the Swiss watchmaking industry to become urgent and difficult task. In 1978, the birth of the world's thinnest watch at the time, which again sent to the Swiss watch industry challenges.
Determination of the Swiss watch industry rose to the challenge, establish a more light clock.
In 1985, Swatch father - Nicholas G · Hayek in Asuag and SSIH had lasted more than four years after the reorganization, and eventually to the establishment of two watch company Swatch Group incorporated. Swatch Group watch craftsmen not only created a new ultra-thin canvas record, but also contrived a entire new watchmaking. The tabulation process using integrated case, and the bottom of the case as the installation of ground movement. Watch movement from the altitude of the installation, the installation is a sapphire crystal glass mirror last process.
To simplify, this is a bold watchmaking, is unusually successful destructive. However, whether the use of plastic to produce a more cost-watch it? Swatch Group led the Swiss watch industry embarked on a voyage to overcome the afterward challenge.
Made use of plastic ought be effortless to watch and set the action on the fetter must be proficient to setup from its plastic circumstance of side campaign. In increase, the plastic tables of men's, women's watch should also be using the same pedestal. After numerous corrections, Swatch Group watch craftsmen use 51 parts instead of the usual combination of the watch by fewest 91 parts, plastic table eventually become likely.
Swatch watch with Swiss quartz movement,Womens Lacoste, synthetic matters, both waterproof and shockproof, precise timing, the price class should be so famous vantage. Watch principally for mass production, and with wealthy color alternatives.
This young and innovative watch exclusive industry in Switzerland, has become a enthusiasm, interest reasoned by moving, the faultless symbol of life goals.
[Edit] Swatch: the The early 1980s, Swiss watches in low In order to recover the honor of Swiss watches in 1981, a subsidiary of Switzerland's largest watch company began to introduce the famous eta Swatch watches.
In order to sell Swatch watches, they made a startle push, designed a gigantic Swatch watches, 500 feet long, hanging in the Commerzbank headquarters, shows the emulating concise message: German mark. Commerzbank is the maximum skyscraper in Frankfurt. The migrate swiftly caused a emotion, German media have done a lot for the Swatch free advertising. In the next two weeks, every German people understand the Swatch. Swatch is also broken people Although the price is only 40 dollars to 100 dollars, but it has high quality Swiss watch: light weight, waterproof and shockproof, electronic analog, the plastic cane with a diversity of colors, various colors are very bright, very appropriate for amusements .
Hayek, Swatch foreman to let people Daisiwoqi become an entertainment company established a Swatch Club, Member of consumers to sell special watches, inviting them to participate in club activities. Club members also receive a pretty journal Swatch watch, which is a quarterly publication of the full-color journal, promulgated ahead of of the message on the Swatch watch.
Swatch has also become a fashion symbol, has become a popular symbol. Swatch every year continue to launch new style watches, design and creative advertising to activate consumer interest in carefully, so that people are anxiously seeing along to the emergence of new products. Many people have more than a Swatch watch, because they ambition at alter times, on different causes to dress different colors of the watch. Swatch's strategy fascinated many customers flock to constantly buy new fashion watches. One merchant has 25 Swatch watches, every daytime he must alteration a suit, tie, shirt and a Swatch watch.
Swatch is also broken through the easy time-keeping watch - it's a fashionable interpretation of the notion of time, not only manner and color of the brilliant mingle of rich and use of high-tech achievements, reflecting the wealth of elegant imagination. For example, in April 1998, Swatch several well-known mercantile structures in Shanghai at the Swatch give each new 1 or romance, or deep name, there contains a monumental cultural connotations, such as the based on theories of; have of juvenile human eager to browse the mysteries of science is undoubtedly hard to learn the power machine! Swatch special brand individuality, really tight grip of the young man's heart!
Swatch Alternative marketing is also reflected in the unique marketing techniques - to retain high-quality low-priced brand, absence to be very promotional skills. Low-cost and tall quality seems laborious to reconcile, but they do not have a martial arts Swatch. All Swatch watches, 5 months after the presentation of stop creation, so even the most valuable watch would be a collectible. Swatch twice a year and launched a quite limited number of fashionable watch chart edition. Swatch watch collectors have the prerogative of commanding, buying them a chart version. The problem is the company may only generate 40,000 watches, and collectors there are 10 million copies of orders alternatively more. Activities of the company had drawn lots to determine to buy a watch 40000 lucky collector. Christie (chdsties) auction Swatch watches on a regular basis on the previous auction. One collector is a small number of Swatch watches spent $ 60,000.
Although Swatch watches merely 12 annuals old, merely it has made a Museum in Lisbon,Lacoste Prep CB Trainers, has built a finite number of Swatch watches, display stands, and a bullet-proof glass protection. The Swatch corporation itself has several million greenbacks Swatch has its own retail stores. Napoleon in Milan, the outstanding vogue street of Wei Meng, Swatch store the number of passengers fascinated to the street than anybody other well-known stores and more. Sometimes the number of buyers too many, reported by the store four digits through the microphones, and only when the customer's passport number contained in the 4 diagrams, ahead entering the store.
Swatch Alternative marketing soon receive a high return, the company started in 1983, designed to make Siqi amount has been tremendous growth. 1992, Swatch's sales of 2.0 billion U.S. dollars, profits of $ 280 million, the company's market amount exceeded 38 billion U.S. dollars.
[Edit] Swatch Swatch
Swatch watches, Swatch watches, Swatch Swiss watch as a prototype, it is the power of youngster in the world watches, with its fashionable colors, lively design and subvert the traditional style, with the tick to the tempo of modern life forward. Swatch watches for time to pass an unprecedented way of thinking, to win recognition and acceptance approximately the world, the unique style of Swatch watches have been sold worldwide over the millions,Lacoste Trainers UK, all in fair a short period of eighteen years - 80 in the early Swatch began, the mart has been regarded as no hereafter experts. This is a world log!
Swatch before, there is no way to such popular brand success: in a very short period of time, occupy the heart of fans worldwide, status survive this; In addition to maintaining the existing territory, while also continue to extend to other areas of development. The eve of the millennium, Swatch is still vibrant, strong bold, creative and extremely aggressive, sales are also booming. Reasons for the success is not secret: Swatch watches are not only timekeeping.
Swatch the information touched the centers of entire people: regardless of national mores, not material what old. Emotional demands of kin on one exciting, fomenting ingenious ideas, making Swatch victory. This passageway, for the Swatch philosophy of doing the best depicted.
If you do no confidence their own vision of a fearless leader, Swatch will not be born. With this watch is full of everything related to innovation and stir: from the appearance apt the internal parts, technology, and all over the way identical. Anywhere she is in a distinctive direction of condensation of consideration. Lot of money spent ashore this ticking without booking the marvel, so she has the right of the stage melodrama. Artists and designers because her outward to the fashionable master of slitting raiment as her. Special limited version watch collectors will buy a collection. Thanks not restricted to traditional marketing methods, unique taste, bold and fearless forerunner spirit, the plastic was connate in early 1980 in array to become distinctive see the world-renowned brands.