nike heels he believes

"2009 years, our performance is 30 million, 2010 is 3 billion, over 10 billion this year, no problem."
Jiaxing, pattering rain, 13:00. Ye Haifeng
open office "Guangming Ding," the door, Ye Haifeng is taking a nap on the sofa, my colleagues call him up, he wiped his face, immediately full of energy. He seems to have been used to peek into the disturbing strangers, ready to enter the state.
"graduated from college, work experience, what people are inspired by these things fixed line Dangdang on it, I say many times,cheap jordan heels, they do not ask." opening on the case directly.
Ye Haifeng moved his Apple laptop, "do not ask personal questions, the public is a public, private is private."
is such a direct, serious one, the founder of Chinas own fashion brand - wheat bags.
interviewed for 1 hour, the financial weekly newspaper reporter trying to concise Ye Haifeng mouth, to restore a true, cool, he and his only focus of investment, business - wheat bags Leather Co., Ltd. Jiaxing .
from line to line
e-commerce from the initial vacuum, the bud to the development of the outbreak, and now to a competitive era, the beginning of competition
Ye Haifeng, Huanggang, born in 1976. In 1997, after graduating from Xian Institute of Textile Science, the University assigned to the Jiaxing. "National talent flow, the coastal direction is a very good job, many textile and garment enterprises in Jiaxing, Jiaxing on to."
"state-owned enterprises spent a year and a half, slowly from the shop technician to do business, closed down, I will start his own business." He borrowed 10 million registered a company specializing in export-based sales company luggage .
"Through the exhibition, the Internet, looking for clients,dunk heels, mainly European clients, are some small business from scratch,kobe shoes, so that the scale of tens of millions a year probably."
2007, Ye Haifeng think the future of this traditional industry,nike women heels, there is no prospect, he saw an opportunity to the Internet, decided to join the e-commerce. "Traditional industries to foreign trade would be weak, to the decline in the new direction in where? The first is the domestic market, more promising than the foreign trade; second is the e-commerce, more opportunity than traditional business."
he sold the factory to give up tens of millions a years contract, and turned to make their own brand. With ten years experience in manufacturing bags, Ye Haifeng of China set up a B2C platform luggage industry first - wheat bags, from exports to domestic sales, from line to line, from low value-added to make the brand.
2007 May, wheat bags VISCONTI the Italian brand for a century strategic investment group. "VISCONTI is our angel investors, it is traditional business customers, doing brand, give us some help, consider these, it is saying." Web site operators
early the next day is only 10 single-pen, no break for two consecutive months. In the ensuing investigation, Ye Haifeng found that 75% of customer churn in the payment links. September, wheat bags and Alipay, the introduction of secured transaction mode.
"At first, selling mostly from Taobao. slowly began advertising in 2008, customers will know." Ye Haifeng that wheat bags start doing that online sales, "net" to all customers , whether it is relying on Taobao, or to order on your site. "Wheat bag idea is that as long as the packages are sold online where are bags of wheat."
"wheat bag is a channel for the brand, not a brand, we pass a fast fashion, consumers affordable fashion,new griffey, specifically,kids griffey, 10 percent of monthly income to buy a package, such a platform. "Ye Haifeng do not want to fashion into a burden, his concept is fast, light.
In the interview, Ye Haifeng repeatedly stressed the idea,cheap baseball hats gas, "the idea, there are opportunities I have always stressed, the concept is the core."
He also acknowledged the success of bags of wheat are closely related and e-commerce. "Yes, give us a chance to e-commerce and it has only just begun, I think e-commerce from the initial vacuum, germination to the development of the outbreak, now a competitive era of competition began."
Ye Haifeng now recall, no hard feelings when the business, but a "three-Chen" in the ring, it tells a slightly bitter taste. Early this year, Ye Haifeng wrote a letter to employees wheat bags mail, which mentioned in only 13 of our colleagues was "three years Chen" ring, "more than three years, we have only a dozen employees, innovation, hard, most people unable to go. "
but he believes that "the summit of happiness,jordan heels to join a lot of institutional issue, if not painful process, and that happiness is not the ultimate." This year over 10 billion
no problem
2009 years, our performance is 30 million, 2010 is 3 billion,women griffeys, over 10 billion this year, no problem. Net e-commerce do not speak, do we put it large
Ye Haifeng said: "first mover advantage,nike high heels, scale, capital-driven, success factors of wheat bags."
bags of wheat plants, all over the country. Each plant different brands, package plants are doing is forming. "More than 100 factories are joint-ventures, many of which are the original partners, to do for ten years, is now helping us to do OEM."
wheat bags in Jiaxing, has a storage center in Guangzhou, Jiaxing Yangtze River Delta and the Bohai Sea, the Pearl River Delta, Guangzhou radiation, this year the five sub-warehouse plans to increase Beijing, Chengdu, Wuhan, three, to achieve 80% coverage of China area under the single-day,jordan boots, next day delivery "fast logistics" model. "Warehousing is your own distribution is someone elses, basically, and several major domestic logistics companies," Stone one of��"
wheat bags have a team of nearly 1,000 people, and is still in enrollment. Not long ago, the former McCaw Logistics VP Miao Li Jiaru Mai bags as logistics, customer service vice president; before Dangdang Finance VP Qiu Yudong earlier this Jiaru Mai bags, as COO; Coach bags China, the former head of quality Walter has been joined at the end of last year as vice president of quality control.
"Walter is to introduce investors, Miao Li and Qiu Yudong a friend referral. to attract them, the first of the companys future prospects are good, and the second is the companys entire corporate culture is better, mainly two side,nike heels, so that they feel the future have a future, a sense of security. "
Ye Haifeng respect to the executive level are not income poor, to attract talent not because of what additional conditions, "First,womens nike heels, we unanimously agree that the future of wheat bags are the industry leader, the future can be a leading global business. Second, the cause is a fashion industry, means that many young people like. "
wheat bag is Chinas most well-known Internet brand fashion bags, luggage e-commerce of Chinas 100 million for the first scale enterprises.
"2009 years, our performance is 30 million, 2010 is more than 3 billion this year, no problem more than 10 billion e-commerce do not speak the net, we put it to do a large scale."
just three years, the annual growth rate of 10 times the development, which is both a strength and ambition of the enterprise should not be underestimated. "Our philosophy and direction of the pair. Ma saying, mind Invincible is invincible and we do not put other people as opponents, this is Mas philosophy of one of our impact."
Ye Haifeng idol is Ma, Mas courage and dedication of things so that he admired. "Good things to learn. Ma dog, likes to drive a BMW, it is not I want to study, the idol is not copy. Ma affect our generation what it is not a way of life, but a spirit of the Internet has eloped, the kings power to determine what is right for our idol, we Chinese people always have a way of thinking about a man who is good, for all are good. Ma shortcomings abound and I a lot of shortcomings, such as my bad memory, some something easy to forget. "
"talked about wheat bags, traditional industrial upgrading and transformation, I could tell you a reference. other aspects of my bad temper, this is not the place to learn from others, each person not to think of a great man not to the deification of man. "
Ye Haifeng screen name to learn the culture of Ali, Alis name with the martial arts, he used farm name, he hopes to create are all equal colleagues, including his own, address him by his colleagues, "the sea." He believes that excellent Chinese enterprises inherited a good idea, can learn, learn not copy, must have their own things.
"Well, everyone in this industry,san francisco giants hats, you can be good. we are OK, you can cooperate." Ye Haifeng hope that one day the company has done well, hidden in the back of his own,wholesale new era hats, no one knows Ye Haifeng, only know the wheat bags.
tens of dollars a pack to $ 1,000
Chinese consumers do not so stupid, the real fashion is to be yourself, for yourself, can carry their own
"bags in China, with foreign brands, the price gap is the gap, price is not bad." price gap is basically a luxury-oriented foreign brands, but not everyone can buy luxury goods.
Ye Haifeng think the average consumer of luxury goods to China, one months wages do not necessarily buy a package, why spend so much money to buy a package?
"not that class is not going to this concept is an abnormal fashion." Ye Haifeng said that, like Zara, H & M kind of "fast fashion" brands of hot shows that consumers are becoming more and more rational. The concept of bags of wheat, 10% of monthly income to buy a package, is also to meet the current fashion.
"Americans, the average monthly income of $ 3300, Coach bag brand in the United States to sell $ 330 in China to sell $ 500, this why? Chinese consumers do not so stupid, the real fashion is to be yourself, for yourself, can carry their own. "he laughs.
Ye Haifeng also disclosed that big luxury package, material cost and less wheat bags. Manufacturing cost of a package, usually in the tens of dollars to a thousand dollars less than: canvas bags,wholesale caps and hats, tens of dollars to a hundred; leather and sheepskin, $ 100 to $ 1,000 or less, no more than one thousand dollars; alligator Most leather is actually pressed out of the lines, in fact leather. "More than ten thousand of the Gucci bag, costs between $ 500-800, labor costs one-tenth of the total the following." A total of 40 bags of wheat
online sales brands, which own-brand 15, 25 agency brands. On this, there are tens of thousands of monthly income for the consumer brand, Jamie Moore, James hired a designer from New York Design.
"little Chinese designer bags, wheat bags, 60. James is introduced peer to time is not long, is mainly responsible for the design of this brand, this fall season at some of the products he designed."
Ye Haifeng go to several times a year the worlds top Show, he believes, are the monopoly of global fashion, fashion originated in Europe, are some European fashion group, each year through large Show, the big press conference to Tell the world who, next year whats going on. "Fashion industry is a monopoly industry."
wheat bags every year there will be a major T station Show, in Jiaxing. "Mainly for internal customers, our suppliers, partners,griffey 1, and a portion of a typical customer." Internal Show, do not open.
Meanwhile, in Venice, Italy, has a "European Research Center for fashion bags of wheat," "is VISCONTI Group to help us get, fashion studies, passing fashion information, and gave us some of the design." first step in global expansion

five years or so bags of wheat sales to 10 billion class companies. It within three to five years in the U.S. market, is definitely
2009 Nian to 2010, wheat bags has won Chinas Lenovo, the United States DCM, Zhi institutions such as three capital letters nearly $ 50 million investment.
"DCM and Legend is the first joint investment, $ 30 million." Since then, China was re-association, the United States DCM, three companies of the capital letter Zhi additional $ 15 million financing. "They are looking door, they fight to get a good business."
"money has been spent, you look at this office." Jiaxing Friend Road, No. 257, this is the fourth move the wheat bags. "Local is growing, has been in Jiaxing in exchange for going."
from the beginning a small office to 1,000 square meters, 3,000 square meters, to the current 10,000 square meters, in addition to a warehouse in the suburbs, all the managers are here. But more than that. In 2010, wheat bags Established Tokyo branch, entered the overseas market, Chinas B2C sector is also the first step towards internationalization of enterprises.
"Japan branch, mainly to open up the Japanese market in Japan, like China, consumers are rational, a large number of ordinary working-class and white-collar workers, they need to meet their income consumer." Of course, the price in Japan is slightly more than China expensive.
Japan, is the first step in the expansion of globalization, wheat bags, the next step, the entire North America and Europe. "Just started, but after research we try,Nike Air Griffey Max II, there is huge demand abroad."
Ye Haifeng said: "five years or so bags of wheat sales to 10 billion class companies." plan that he recently that sales of over 10 billion a year.
He also has the listing, but no specific timetable. "It within three to five years in the U.S. market, certainly." (Song Yunyun Zhang Huiyu / text)