| Back to logs list
Reprinted from 9684428 at 20:52 on October 3, 2010 Reading (loading. ..) Comments (0) Category: Management
staff working in the salon to sell hair products to the customers, you may often encounter such a situation: he still did not speak, the customer already know their purpose, to kill their own sales incentives in the cold rejected words,
belstaff coat, or in their own way on some hard hair products listed on a new explanation, note, customers are still buying it, either politely refuse, or walk away away, so their hope dashed, leave your head full of confusion - if I say anything wrong? However, in the confusion behind, do you think of themselves in the marketing of products to see whether they have not noticed the place? In fact, the salon staff salon products sold to customers, ask yourself a lot of problems can be noticed, take a look at the following aspects of the rules, you do it? Perhaps many of the salon hairdressers is because in the marketing of products simply did not think or not to do so led to their own run into a wall in front of customers.
Rule number one: pay particular attention to the current situation to promote their products to the customer steps
psychological point of view from the marketing, consumer behavior can be divided into four stages: begin to pay attention - �� (of stimuli) interest - �� appetites - �� take action (that is, into consumer action) in four stages.
view of the above points, we can take the following steps:
1, to attract the attention of customers, hairdressers should talk to customers first instead of opening.
2, causing the customer's interest, to take advantage of a silent means of communication, including data and audio and video materials, gestures, eye contact and visual aids, such as physical products or customers using the product's success cases and so on.
3, stimulate the desire for consumption of customers.
4, encourage customers to take purchases.
Rule number two: The product should pay attention to the problem
1, the customer should be warm, generous, and maintain a pleasant and harmonious atmosphere.
2, the interpretation of tone should be smooth with ease, confidence.
3, patiently answered questions raised by the customer to explain to good tone to objectively explain the product.
4, to meet the customer's understanding of the progress, do not rush to finish all the features of the product in one breath, that is to let customers have time to think, a lot of information into, the customer can not accept the results but bad.
5, giving customers the opportunity to ask questions in order to grasp the psychological dynamic customer needs.
6, to make use of objective evidence that the product characteristics, to avoid the doping personal subjective.
7,
belstaff sale, as much as possible for customers to touch and feel products to increase its interest in buying.
8, presentation, do not exaggerate too far right, in order to avoid distortion, caused by the customer's offensive.
9, either that or the demonstration, must strive to vivid, multi-Hing example.
10, the customer to product questions answered immediately after, (except price), so the customer loses interest.
Rule number three: How to stimulate the customer's desire for consumption
1, so that customers have desire for consumption, is a successful hairdresser Guan Jian, It should be noted:
2, the product features and customer issues associated with the actual needs.
3, pointed out that after using the product and care benefits to customers.
4, diff.
5, the customer needs and product potential link.
6, product demonstrations.
Rule Four: When introducing the products to give customers the full sense of dependence
Products, we should try to seek truth from facts, not exaggerated the effectiveness of products in order to avoid the customer a sense of mistrust , introduced after the generation of reject.
Rule Five: manners hairdresser's Note
1, say, the eyes do not look at customers, will expose your cowardice, so that customers suspicious. So to overcome fear, to use natural speech looked at each other, but always looking to move, do not always stare at a site, maintain and display self-confidence.
2, not an air of nervous, inarticulate.
3, standing to be accurate, not to have little tricks, such as jitter feet back and forth.
4,
belstaff jacket, with customers talking, not looking around or yawn, it would appear listless, not to interrupt the customer if the customer statement process, the hairdresser did not hear or did not understand where the best down with the notes, and other customers to finish and then asked to explain.
5, talking, not bad spoken entrainment, or speak spittle splash.
6, avoid rhetoric to sell points to concise, sharply. Emphasize the main features should be targeted, not general to list the advantages. Benefits to be introduced one by one, rather than to introduce some general together to enhance the customer impression.
7, the customer should not talk about physical defects.
8, the proper use of pause when speaking.
9, do not do as much as possible for customers to say \
Rule six: do product demonstrations to customers should pay attention to the problem
1,
belstaff uk, hairdressers do product demonstrations for customers as far as possible the characteristics of the product, there is a direct function of specific Learn to avoid the customer views the product have suspected.
2, product demonstrations must be attractive enough to prove that the products to the advantage lies.
3, lectures and demonstrations should be edge, if necessary, to enable customers to participate in demonstrations.
4, model time should not be too long.
5, do not rush to sell products.
Rule Seven: How to purchase
when the customer has not asked the price, the hairdresser should not talk about price, \on the benefits of their products to do a full description, so that customers have a strong interest and desire, the talk about price, if the customer first raised prices, hairdressers not to rush to answer, such as selling points elaborated finished, come back to answer the price question You will not delay the answer,
belstaff online, must not be evaded.
Rule Eight: How to handle customer objections to price advantages
strengthen law: Through a detailed analysis of the product, so that customers realize that money is worth it,
interests to resolve Method: to sell products to the customers by emphasizing the benefits of interest to resolve the customer's different views on the price.
nine rules: to avoid talking about their competitors
about their own business if a competitor, it will make the case of our competitors, customers and service items, sales of products more understanding of and interest in order to focus on the transfer of branch competition, so never talk, if the customer can be pretended not to hear or talk about talk about as far as possible, less talk, to appear on the tone and glossed over, or: I do not know their situation, do not know how their products. If the inevitable turn to each other, it should be fair and objective manner to evaluate each other,
belstaff leather, do not say bad things about the modern marketing process, by belittling the other side to raise their own unwise, or even be considered The most foolish.
Canada Goose replica christian louboutin shoes Bl
Linear Mode
