Readers just Needing Read Sometimes

Today, you could see people everywhere on the streets are holding the Tablet PC to read, play games or listen to music. With the popularity of Apple iPad tablet, the major magazines newspapers are dedicating resources to this emerging media iPad to promote themselves and hoping to gain some profit in the rapid development of digital publishing industry. It seems to have reached a consensus in the industry: beautiful pictures and visual effects can be more attractive to the iPad read magazines readers. However, only a few industries can really make a profit in the digital publishing industry magazine. Recently, some survey data that iPad users are more willing to read news on the iPad rather than to seek entertainment. And the successful experience of "New Yorker" iPad version is to give a reminder to the many publishers: Although readers need to stimulate the senses experience and multimedia interactive, but sometimes, they just want to read on it.
"New Yorker" iPad version was formally launched in May of this year. The priced will be fixed at $ 5.99, whole year price for $ 59.99. If you are existing print subscribers, you are able to read on the free iPad version. Recently, the magazine announced, "New Yorker" iPad already has 100,000 readers in just two months, including two million readers directly ordered the one year iPad version of "New Yorker". In addition, over 75,000 original print subscribers are free to enjoy this extra service. There are thousands of readers subscribed “New Yorker” iPad versions through $ 4.99 per week.
Since the rise of the Internet, the major publishers has been tried to gain the profit by using the digital content but most were frustrated. Conde Nast publishing company's operating concept is that gain the profit mainly from the magazine subscription account, profit brand products and activities not profit from advertising, which makes the company's earnings are always ups and downs with the economic situation. This company has been trying to change the business model, but the results are not satisfactory. Success of "New Yorker" iPad version is undoubtedly a step forward to the Conde Nast publishing company.
Resource from: http://www.pickrice.com