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marlboro cigarettes
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This vivid image paid off in 1971 when
cigarette ads were banned from TV. The striking print shot of cowboys enjoying a smoke on horseback continued to fuel sales growth. In 1972,
Marlboro became the No. 1 tobacco brand in the world.
As the anti-smoking movement has spread, the
Marlboro Man has come under particular attack for his role in luring new customers to a cancer-causing habit.
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