Reproduced [ Xu , mentor of the mammoth investment

Wen / Xu, director of the monster investment contented
business experience too many times and found it too difficult to start, at the opening I think it is not very my fortune a little, the failure of every business is different, so I experienced a variety of business pain But then I look nigh me start with the brothers found life is a business circumstance. No absence of ridicule to write in this online business fails you all captures to share, you have had bad experience of business people may be may also have a alike feeling, it must take concern, hope you can study a course. Also please remember clearly: you see every day that only a few entrepreneurial success stories surrounded the countless entrepreneurs drop in the sea, and that numerous submerged by the sea 99.9% of business failures is no chance to enter through a variety of medium to your eyes, if you only see some of the seemingly uncomplicated success that business is so uncomplicated, I can responsibly say: you are wrong.

many contend, director of the giant investment
Ten annuals antecedent I began to learn
free engine, and what TALK, OGIE these have already been made, but there is no Chinese people themselves, we are using are aliens, there are no Chinese people do a complete solution and then share them, we use it? No. Chinese people does not seem such an atmosphere, we are behind closed doors, so many small team I penetrate them almost shed tears, I said you do it is not OK, like a pitfall in front of some people fall into, and covered with blood and tears, But you mount out, it is important that you have erected in the pitfall afterward to a sign to acquaint you this is a trap, no, I have not done, but I now realize, I write this blog. Chinese people do not have this notion, including the company's own house, you see, several companies have a complete knowledge base, and why the success I had, why fail, every new person who peruse, and there? Not heard, we are planning for this Institute on the dry material, is the beginning not long after, I hope you have a communication state of mind, to do some accumulation, some exchanges.
financing problem
venture capital is only icing on the bun, not urgently needed. If you do not have ready-made product and has been operating in the market and produce profits, or your team is very prominent, previously created a very brilliant success stories, venture capital investment in the elementary will not consider you, please do not garbage time. If you meet a problem like the team to find VC money, then please do not waste time, VC is not at this time to help you. The financial crisis situation you should have seen, many VC companies are being forced to shut down the difficulties encountered cash depart, do not forget most of them are unlimited partnership, the fund lost money, a partner to his own pocket of!
special circumstances for the game industry, adventure chief investments usually do not like pure research and development company, as long development time, risks, lower income ratio than the operator. The developers transformed into the operator's very difficult, necessitated capital and experience distant beyond the mere developers, operators get a real investment in the probability is very low.
market there are many so-called Because of their superficial understanding of the game, understand the industry for the investment will be more cautious, even if the funds are ample, it will not really fully busy (of course, all seem on the surface is certainly very confident of it) and they give you the first money is never enough for you Ann firmly to end the game development, a difficulty immediately recede to when you riding a tiger, no money is dead, the team re-financing would be greatly diluted share, and the new VC is not would like to see an angel do not understand the game characterize a large share, not like the difficulty of the team. I will advert beneath, this angel capital even got started, often in the future cooperation will also have a lot of contradictions, resulting in project failure probability is almost 100%. So however I also do angel, but I still I strongly recommend: Angels Do not take the money, between them and the monster only one step away!
investors answer
manage conflict
Most early seraph investors, even now the game industry, investors are often not very professional, they are often little knowledge of the game, but since that is very understanding, they will too much individually comprised in product management and design decisions , or a claim to be experts blindly believe the characteristics, in fact, has convert the criminal leading to project failure.
too much emphasis on some of the meaningless details while ignoring the more important the common direction of the team stamina imbalance in the distribution, development cycle prolonged. Investors placed the real work and management capabilities are very needy, they are simply pandering to the idea of ​​non-professional investors, often with serious conflict management team, coupled with the recruitment of each new person they have to look over, and often lead to great inner team rebuttal.
investors can not afford to retreat in frustration
Each team has genius and his growth process, even if there is a successful experience of the talented team, merely also inevitable in game chart alternatively evolution mistakes. The extensive majority of investors, including numerous industry investors in the team do not have ample patience, difficulties in product evolution time, or above the product line after the breakthrough of the unfavorable operation ambition instantly abandon the investment. In fact, investors normally provide in multiple projects simultaneously, when 1 of the project encountered difficulties when the stop, the resources left for other projects. In fact, this is the most general investment strategy, for investors, so you tin spread the hazard, to lest wastage of unilateral expansion, merely you are speaking, you do not have the opportunity to spread the risks of a problem aboard the end of the road.
as investors pulling their own reasons
investors tend to have his cardinal business, also known as cash cows, not the cash cow, it does not matter that But when their main difficulties, they will not hesitate to mow off non-core business investments, and even some investors do in fact invest his money in the financial markets is simply to depression, life insurance had a chance to do, no matter how good your team, product no matter how well adult, he will take Diuju Paul handsome strategy, reluctantly closed directly to your children or sell a thing. To sell do not cheerful, willing at this time then set the new employer does not not take the opportunity to sale fiercely, not the future will not sell you. Some people may say: when you have money you have leisure to go to court? Even if you withstood, your team others Kangbu Zhu ah, their agents just fast evaporated long ago to find work!

team their own problems
lack of management experience
entrepreneurial passion you have, you know how to do all the game's essence, right? So most of you have some special skills the game design, so you usually do not have to be a good treatment talent. But once you start a business, your pain will follow, and you detect you each daytime for more than 80 percentage of the time not act the game, but in dealing with some characteristic game design with nothing to do: through the Ways to look for investment, a daytime to outsiders to jot a lot of needless message that can be said, and had to face a heap of artificial and true specialist outsider, false friends and true liar, ######## and real investment intermediaries, there are disloyal money and real money investors, and so on.
through various outlets to find people, in order to convince some of the higher level to help you main to add the team leaving to do her best, to work secretly, when a clique among the company, working late into the night after work; fact believed experts who are serious matters fall butmething, maybe also prepared several business plans, who got the money to whom to go, good on the surface to tell you, you yourselves struggling for the future, the future agree of high salaries, to shares to alternatives, and what gave them a good condition, but left their own very little, the results others to better the conditions, people finally resolved to go with others.
hardly managed to set up a team, give you hair a little money, a point not to take their pain or take the fewest money to increase morale. The results also diva males, work is also done well enough to get fewer tired all day long complained that, although nominally the results you are managing, you give him money, in fact, as his leadership with you, than the leaders also Nansi Hou. Hardly managed to cobble together a few key people, and we are all people who look down on cattle who, together with planning and procedure brain art has always been days of life and death, not previously worked with basically will fight, previously worked with, more pleasing, probably because the previous owner of the company's wages for everyone, not so much between each other incompatible interests, and now with the tough times ahead, and interests knotted together, little conflict occurs it is easy to translate into huge things were not right contradiction.
hardly administered to find the point of start-up capital, you can set up a company, the headache is but to come! Rent an room, purchase a machine, in order to cheaper plans with a variety of small business operators bargain. For company registration, if it is exotic investment,Supra Shoes, to set up offshore companies for panic fooled, investors are invited to find a attorney to do file an acquaintance to help understand the legal trial, can be all in English, hundreds of pages, easily find someone can not read. Still must agree in domestic companies, for U.S. dollars, get enrolled capital, to do impose, land tax, also apply to tax high-tech undertakings, twice soft appraisal ... all get that done for six months have passed, the people out of a layer of skin. What? Please executive cashier and the like, so that they do not go running to get on? Does not matter what you always need a large number of important things? A file wrong you his life is gone, just find a monthly salary of more than 1,000 people out you can repose ensured?
with large difficulty we flee good, and exertion to make one, did more than half a year, found that one of the core membership class is not enough, alas, had not specked the blame, but no access, how that had discontinue for some time ? Shares have been given, a lot has his signature on the file it, you let him out of the shares so cozy? List of shareholders in the company to remain a antagonist to the hereafter, how to find the human you invest? And now to find someone to replace his before work basically have to spend, and new people must re-run with the team, how much time and money you?
lack of technical experience
too many products because of technical decease, 80% of the products are just out of technical problems, even experienced people, you say you do with him before the game for exactly the same? It really is a cottage you, no surprise there are no investors willing to invest idea you,Kids' Supra Skytop Shoes! Even if the cottage is pure, you have to say you made an online applying in person all you need technology? Know all Kaner and bomb? The game is a fetter, a ring is broken, chain ring and then on the other did not use mighty, have broken.
you are not the cottage, there is innovation? Well, that is, risk, innovative ideas are often created new technical challenges, brought a variety of technical uncertainties, resulting in the final insurmountable technical obstacles. Zuifan is finally discovered that in fact many of these ideas long before the failure of the team had tried, of course, people are not fools, so to make money in this industry, the elite are all here it is, you can think of innovation people have bring an end to ... early thought over, but the vast majority of your reference to the so-called innovation is actually just appearance of stand-alone game, is not it? Others did not do, you do, you triumphantly it can not because people did not expect real, because people test is not successful, technically dead, are mountains of bones, you do not know. Has often been said to me, anyway back to give it a thing, at last, still young, the lessons of failure are also profitable. I ask, If this is to die, what you get valuable experience and lessons yet? You can certify the future of innovation is not the face of new technology risks?
planning ignorant
shanty are not even maneuvering we not say, they ought not get the investment right? You have the competence, you do innovation, so namely you can dead because of planning are the lucky ones, because the technology and art, at last, you came, you out of so many people gave you the idea of ​​innovation to fulfill more difficult ah. But the players really be able to acknowledge your new design? Your current design is really faultless it? Not on the line before you know how players will play your games? Many folk play with what you really would have been apparently thought it? You calculate you are smarter than the players, cable operators can in fact often a athlete is base after many smarter than you. Found bad, change it, the players give you the opportunity to change it? Those players who have been persecuted along your gone, left behind those with vested interests as your interests change after creature deprived of adore, now how do? Promotion of investment prices and then pull a new athlete, right? This will happen more money back, because you have a bad prestige, right? However, your investors, your operators have so many patience it?
level of art is insufficient
because the art is definitely dead hear much, but ah can not be taken lightly. Your team are very good in the art aspirations of the people, otherwise people stay in good company paychecks do not you, why reserve you out of business? But visual art is certainly ambition agreeable,Supra Indy NS Shoes, or where his value lies in it? (Incidentally, investors tend to look by the picture, because they do not understand the planning code and number)
order to effect good art, technology and you will bear much of the burden of planning, client description a liter up repeatedly, and finally even the most high-end machines are not run. Your technology will tell you: It does not matter,Supra Trinity NS Shoes, now is the development stage, in order to achieve the main function, not to optimize it, so done with optimization, optimization can be finished much better it; or: these effects we can add to it on the switch, the low-end machines, we will turn off, to ensure that run shake. You believed. May be the last outcome? He simply did not do optimization, how to optimize space fknow next to nothing of many beautiful Yeah? They will say: Taiwan low-end machines, the effects alternate is off for a look, ah? Your art cry: This is my game? You cry: did not run very rapid like the way you? The original program development time is to use a good machine, it did not even tried the case with the screen a lot of people, now how do? Art redo? Program substitutions?
staff recruitment difficulties
light has a main of your premeditated efforts of a few core is not enough Yeah, a 3 to 5 individual games can do for you? You have to recruit, right? Search is certainly not afford, and they are more on the recruitment website newcomer, hey, in collecting the original company had. But you left the original company does not discourage people with you? And where there are intricate business people have been cattle aggressions over N times, and your envy it? General staff is settled job, or is money, you are newly created small company, you erratic, so give paid, right? Left a high salary, and a high salary, pay a few of the gold had to pay a few risks, they are more than you paid too, you put up with investors perturbed not tell you? The job is very common dry, the work and regular work, the customary leave and leave of absence, to open out? New fatigue statute seen it? So many of you have seen the company obtain a lawsuit it? I have several friends told me the same thing: Not bombarded, did you instruct him well, but you do not say the time spent, the time to learn and he academic his kin time to redo those you must take or pay wages. The whole feel to the whole family to stay dry fast, good and low, even now you just full of steel, can distort a few nails?
inadequate resources compromise also much
start-up team, often because of money or the number of teams, capacity and other reasons, when designing the product had to do a lot of compromise, the real production of products with you a massive breach between the ideal, the idea had great potential for good and not opportunity to play. But a compromise has been mediocre to nearly the game to such a extremely competitive in today's market stand it? Big companies spend hundreds of people do not necessarily make the product a few years then, this small company you have done so much eclectic design ... often hard to do a half years, and look back at his native idea, and then look at their current semi-finished products, has been entirely confused what he was doing, and not fair you, your other team members also deterred.

and operator-related issues
not find the right agent causing breaking even money
racking hardships and finally achieved products (of lesson these days tend to pay for player interaction and the most essential function of gang warfare and the favor do not say it done, because it is the spirit of money did not re- to do so), you were a nice investment, always difficulties have persisted, did not do so much concession, the product looks pretty good, this time you must start seeing for a carrier. On the mart today, but operators are every formative their own game, take my words, they amplified their own products are own son catch food to dine, not only have famous specifics, but also with his Even whether the various conditions are met, he also fiercely amount pressure your baby, occasionally even simply your ideas instantly to the educate in the past secondhand to own son.
poor strength agents
Well,Supra Vaider Shoes, some people are compliant to manipulate better than a good sign not to go out and find a new tiny experience in operating companies, or have done previously lost a reputation not very good companies make do, once and for all, people said to his son when the pro- my product key to do the same thing. But such companies are often further their clutch, due to financial strength, management ability, operating experience is restricted and other reasons, there is no ability to manipulate well, when the operation fails or hold attach the two of you die wail, or he early to go find something else to give him dissimilar son, and the final liability for the failure is definitely for you, possibly not devastate the compact, the product continues to prop, the server continues to open, not sure how much to acquire some money for you You want to resell to others to sign a no show - of course, you send it back to 1st license payment also Yeah! He had to make up for the loss of it! All this time you have money?
deputies as a opener cause delay or failure of operator
finally signed to big companies, and do not happy too early, maybe your pain only just begun! There are so many big companies do pro-son, son you just dry it, even if you are not in the godson in the number of children scheduled to be on some, because they have foreign language the godson would say it, people are nativity than you are worth priceless (although you know he is actually junk). People will elect holes in your product left the right captious, you said the operation to fully collaborate with it? Operators experienced Yeah, people say to you to change you defiance not change it? In fact, you knew they were over the product director is a business for the hairs children, often said to be such a change today, tomorrow, says that he had changed his mind as children. But you have the same for him as a grandfather who, and why? Most of the copyright payments paid to be formally fired operations after it, all this time, how much money did you make ends meet, and for the money you can not give it?
But anything happens in your prepared when you tell others a son of another conflict in the on-line time, no way, important people Yeah, you had to give way, await, is not a lot of places need to change it do? Some companies even more bad, know your cash stream, and deliberately delay at this time to find a variety of reasons not to give you on-line (do not tell me to mention the contract, ah, all to the final one you go to court to sue shaking your operation business, you have the fear of death late ah?). Emergency funds how to do? You come to discuss operators: either you give Men point of capital investment, right? Well, is waiting for you, to re-sign the contract, the proportion of re-sub, took shares have come, this time you have the bargaining pieces it? Hey, nice to give in ...
their compelled transformation into operators fail
we have the letter but they, or we own operating it! Your manful investors, then we come to 20 million transformation, not just those who like to own VC product carrier? Both! First inquire, you know operating it? Looking for Director of Operations, right? Give the shares, right? Shares give investors additional investment, right? How many shares do you left? How many left the company say? You also put your life, you worked hard for two years of babe products to a team of children of strangers, right? They can operate the product right? Shi Yuzhu pushed what a great team, and we can do to recruit 3,000 people in several operations to push ... to die ... (omitted here 3 thousand words).
interest cash problems
assume all of the hail of ammunition at the outset you have onward. Successful product on-line operations, but also make money, this time a breathing spell, right? But let me help you calculate me an account: as an neutral development company, signed to the operator after the product is often only get approximately 20% of the share, as the core of the entrepreneurial team, often in the final product is listed, only list for a small chapter of the development company shares, most of the shares have been owned by investors, along to the proportion of shares can only be assigned to a less than 10% of the income. And investors are capitalists, they often have to do anything to aggrandize their own interests to chase, remember: your wages are, after all, his hair, he strong, you feeble, he wanted to reception you just a natural reactions. They often use various means to plunder the asset you deserve, so you finally be difficult or even impossible to get tangible benefits, the specific means I am not very professional, I am fearful I can not list them all, at least the retinue means are common of:
investors have the right to not pay dividends, not listed are not for bargain, also has the ability to do the accounts through a variety of complex ways to shift profits away, the last company in fact did not profit, huh, huh. The process of listing or sale of a variety of complex agreements signed by investors cash in leave, but the entrepreneur should must suffer long-term interests tied, resulting in a long time entrepreneurs are actually not real income. Think about it, the light on the development of 2 to 3 years, but also on the line to speak to agents about a year, and other companies listed hardly everld,Supras, and at least 2 to 3 years, you have to bundle three years to persist to dry and began the actual interests during this period do not know how many tragedies to happen, that time you have a successful happy? What, you studied law, finance, financial, accounting, tax ...?