in price pressures, tariffs and other factors the New Deal, the luxury shopping site who has ushered in his Currently, most of the luxury shopping websites have declared genuine international big discounts year round 2 to 8 fold in comparison, Hong Kong and Macao to open discount shopping season, when most of the brand up to hit 4 to 6 fold, only a small part can be achieved 1 to 2 packs, consumers can also save time for return flights and the cost of three to five days. Attractive price for these sites quickly gather the sentiment. Bain & Company's
However, luxury goods online shopping can bring so much really benefits?
false propaganda: old as the new sales
regular buyers of luxury goods online shopping to Internet users, >
Wang wants to buy a bottle of facial cream luxury shopping site, the site said the market price of 1,600 yuan, and the site is priced at 1,435 yuan, saving 10%. However, Wang inquiry found the official website of cream, and its market price in China was 1,500 yuan, the figure shows the actual discount shopping site saved only 4.33%.
a summary of their online shopping experience up to people, said a large number of luxury shopping site is actually more like an online OUTLET (online discount store), although the audience average discount is low, it will carefully compare found that the larger discount products are breathing products, merchants will not make a detailed description of this, a Hermes bag mark, but certainly not buy the classic Kelly and birkin. consumers Selling luxury goods online only competitive advantage is cheap,
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However, the reporter recently found that, in the main But the difficulty is much greater than the line.
one has worked in the luxury site, told reporters that sales of luxury goods sites often have a variety of purchase channels. If you reach a sales cooperation and manufacturers directly, the price manufacturers can get 5-10% discount, if you still have seasonal products, the website to ensure that products in the discount rate, while large, can have a certain profit margin. However, not all of the luxury brands are willing to put unreservedly tide line, such as Chanel and other brands to insist not on the network sale, for such products, the site only in the overseas markets through the procurement similar to the , profit sharing rate is very limited, some sites will be virtual standard market price, resulting in the illusion of high discounts. In addition, some consumer product information,
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sunglasses ferragamo, but also to the website Qiu Baochang interview with reporters, said the network was mixed, a lot of consumer rights issues. Online shopping luxury goods consumers in addition to product information in advance, if necessary, find professional organizations appraisal, the process of consumption, but also pay attention to the preservation of evidence,
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Miss Lin has recently spent 3,500 yuan on a well-known luxury shopping site Lancel bought a canvas bag. At that time,
sunglasses for cheap, the site said the product introduction, this bag is new in 2010, more than 1,500 yuan cheaper price than the market price and is very cost-effective under Ms. Lin does not think much to the order. But soon after, Miss Lin Parkson shopping only to find themselves in the purchase a year ago is already old, and my heart suddenly add a block. But the false propaganda site or give her a kind of
Luxury online shopping really can bring so much benefit from them?