Jewelry store sales above upswing in 2006
This surge in interest in men's jewelry coincides with an overall trall over the jewelry market toward specialty retailers who tin provide unique designs and individualized service. After losing market share for several annuals to discounters and hunk traders,
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Unity Marketing has equitable published a new study of the jewelry consumer market, entitled "Jewelry & Watch Report, 2007." It combines the results of in-depth qualitative focus team research and a quantitative research study of 750 recent jewelry buyers' shopping favorites, behaviors and viewpoints.
Signs are that sales of men's jewelry will continue apace in 2007 and further. For instance, in Unity Marketing's quarterly surveys of luxury consumer purchases, men's jewelry purchase occurrence rose every quarter this year to a tall of 12 percent at the near of the third quarter 2007. This compares with an historic level of 5 percent purchase occurrence in 2006. Such strong sales bode well for the health of the men's jewelry market working into the traditional fourth quarter awarding season.
"Jewelry charted for men accustomed apt be a step-child in the jewelry affair, for likened to women's jewelry," said Pam Danziger, president of Unity Marketing and founder of "Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience." "But in 2006 the men's jewelry mall reached a 10 percent share of the mall, so it can't be ignored any longer at jewelry marketers and retailers."
Included in the new "Jewelry and Watch Report, 2007" are silhouettes of the nation's altitude ten jewelry retailers, as well as details about where shoppers cornered for their final jewelry alternatively watch purchase and what functions approximately the shopping environment influenced their shopping determination.
Men's jewelry sales continue strong in the luxury market
About Unity Marketing's fashionable study of the jewelry and see market
Men have forever been an momentous chapter of the jewelry market,
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"Our findings suggest that men are putting their experience as learned consumers of women's jewelry to work in production nice jewelry purchases for themselves," says Danziger. "Now namely numerous men are abandoning business fortuitous for extra prim business attire, they are amused in stressing their closets not merely with a fine watch, yet gold rings and cufflinks, and wholesale costume jewelry,mainstream jewelry wholesale,wholesale jewelry,jewelry supply,jewelry jewelry,
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