the economic benefit value

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recent years, there has been a shoe Quanzhou competition and cooperation in the new trends, enterprises in competition with their peers, to seek even more win-win-win opportunities for cooperation, international giants such as agents operating business in China, the acquisition of peer production line, the introduction of external management strength. One way: agency brands to expand the channels of the scale of the source for more profit and market resources in its own factories and brands, based on agents operating overseas brand, which become Quanzhou many companies willing to use sports shoe model. footwear enterprises in Quanzhou in the present, as an agent of foreign brands as the main operating company has three projects Shu Group, Le Deng Sporting Goods Co., Ltd., Wan Tai Shing Group, which is a common feature of several enterprises hands at the same time hold more than three foreign brands, and has its own shoe factories as a support. Currently, three agents of the brand Shu Group, United States, "Playboy", French "Crocodile", Italy "Kangaroo", British "Arsenal." Registration agent of the brand music United States, "camel", "joy", "Kangaroo" and British "Shengfu Lai," and so on. Wan Tai Shing Group had the agent brand of "Mashimaro", "Ultraman", "Powerpuff Girls," "Spider-Man" series and other groups of children are familiar with the cartoon image of the brand, not long ago and agents of the United States Polo Association US POLO ASSN brand. The basic objective of these enterprises, businesses rely on their existing manufacturing facility, based on the operation by agents of foreign brands have accumulated a wide range of resources for the market to set up multi-brand management professional management company. Of course, the long-term goal is to build their own brand. agents who choose to compete for the market the way of foreign brands, three Shu Shu Chen nike air shox women, President of Central has his own long-term planning. In his view, the operation of foreign brands, although pre-licensing fees are not cheap, but compared to own high-end brands need to invest the huge promotion costs, or cost-effective. Big brand companies use agents to accumulate their own market, and lay a solid foundation, the future can do more market and brand, by creating multi-brand business model, to create its own century-old. outdoor products business to focus on the music board company, the idea of ??brand management agency with three Shu similar. Gordon is currently representing the various music brand in the outdoor sports market is a different market position, the ultimate goal of business is to create their own "music board manufacturing." Lok Teng General Manager Chen Ruidian said: "Our idea is that, in the current look for outdoor sports market under foreign brands, foreign brands in the country by laying the basis of market access. In this process, we has never given up 'music board manufacturing' of brand building. "He said that once established the position in the outdoor sports market, the music channel resources board is to have a brand operators, then, wants to play their own brand of outdoor sports is easily realized by. handle more than cartoon characters taking on the head, "Wan Tai Sheng cartoon," the name of the first, the Jin Jiang Wantai Sheng shoes Co., Ltd are now working to promote their own "Manhattan Sheng Cartoon Carnival." The company plans to create a "Cartoon Carnival", is to take the cartoon image of the brand management all packed in there. "Our plan is to all of its cartoon characters are classified as 'Cosmos Sheng cartoon', at the wholesale or retail-oriented, the stress that this is a cartoon. This is our position, we also need to run their own brand , the focus is the 'Manhattan Sheng cartoon'. "Sheng, general manager of Manhattan Lin Weisheng said. Second way: experience of the introduction of reference shoe industry in Quanzhou, multi-brand management company, there are many, such as special step air force, to help board, foot Friends of just another business model differences. Several companies in addition to agents that operate foreign brands, but also create their own brand operations, agents of foreign brands is that it hopes to achieve through cooperation, the purpose of their different market strategy. Xtep (China) Co., Ltd. In addition to operating its own brand of "special step", but now also agents of the United States, "Disney's movement." Movement in the domestic market as the leading fashion companies, special steps while also undertaking "Disney" campaign aims not just to earn from the front of the foreign brand agency profits. Ye Qi, vice president of special step that both Disney and special steps are fundamentally different consumer groups, bringing the channels are not the same way, the two sides, whether the target market or resources, are complementary. Speaking from the company's overall strategy, special steps the company is still the basis of the brand, signing foreign brands just icing on the cake. Ye Qi believes that the cooperation with Disney, for the special step of boosting the role of international brand is obvious. "International competition, a lot of business rules of the game is not familiar. Disney as the world's hundred brands, has extensive international business experience, so this step for the special terms of cooperation is rare, is also a rare opportunity to learn . "Ye Qi said that special steps with Disney, first, the economic benefit value; its, This team is a good operation in terms of training and promotion opportunities; Finally, special steps in this cooperation is to be authorized operators, from which the accumulation of operating experience. three ways: Reserve brand resources Nam Shoes Co., Ltd. In addition to helping create their own board sequin shoes, "Flicker Man" brand, but also agents, "Mi Music Ultraman "and" Spider-Man "and other brands. Canadian agent for this mode of operation of self-help, general manager Hou Jingguo board has its own investment business ideas. He said: "reserve a number of cartoon brand resources, can bring short-term profits. On the other hand, this will make our product lines, sales channels and end-enriched." He believes that foreign cartoon brand operating profit is the immediate purpose, to long-term business, own "flicker Man" is the training focus is on the next two to three years their main force. four ways: extension management space the current team of agents in the business of foreign brands, there is a special group. Most of them are in industrial chain to do OEM or shoe manufacturing enterprises, stabilize their own areas of the market, try to extend the downstream industry chain management. At this time, agents of foreign brands on their terms, is a good choice. Shoes Material Co., Ltd. Quanzhou Thailand and Asia is engaged in shoe manufacturing business, the company two years ago the famous British agent of the outdoor sports brand "HI-TEC" in the Chinese market 30 years of operating authority, try to downstream industries extended operation. CEO Lin Songbai Haitai passenger said the two sides will cooperate in product, technology, research and development, quality, sales, service and brand concepts and other aspects of "HI-TEC" world management team fully docking, the process for Thailand and Asia is concerned, upgrading and learn the significance may be greater. another extension from the upstream to downstream operations Hua Co., Ltd. Jinjiang billion, the company is a shoe design and development company, from design and development agency to extend the brand, the company signed last year, agents from the United Kingdom Century denim brand "LeeCooper". Five ways: joint investment and cooperation shoe to cooperate with foreign brands, in addition to the agent to obtain a certain number of years, have the right to operate the mainland market, in order to get a profit, market resources and other targets, there are some common investment business is done through the extension of industrial chain goals. Luen Thai Enterprises Co., Ltd. is a shoes and apparel processing enterprises, Luen Thai is currently in Quanzhou, Fujian Light Industry Co., Ltd has the largest production line of vulcanized shoes, mainly done for a number of international brand OEM vulcanized shoes. Last year, Luen Thai has made American fashion sports brand "SKECH-ERS" the right to operate in the country. Different ways with other authorization is Luen Thai and U.S. companies operating in the Chinese market and take the form of cooperation, with each holding 50% stake in the establishment of "SKECH-ERS" the company's China headquarters, to develop the domestic market. Currently selected international brands to enter the Chinese market partners, to adopt a way prevalence of brand agency, brand or authorized sales of limited duration, joint co-investment approach is rare. six ways: M & peer production lines competing strategies in the implementation process, some enterprises through the acquisition of peer production line, in order to further enrich themselves production capacity. Recently, a new co-Chi (Fujian) Co., Ltd. Quanzhou successfully acquired sole Fulbond Light Co. MD II productive projects, it is accompanied by the acquisition of the purpose of production lines to competing. blog with the new co-production of Fulbond MD b sole acquisition of the project, the new co-Chi's chain to be extended. It is understood that the internal part of the new co-Chi in the Fulbond shareholders have shares in the original, resulting in the acquisition negotiations relatively smoothly. Notes related personnel, according to a new agreement, said early last year, there will be a new co-Chi MD II sole investment project ideas. Due to the international financial crisis, including Fulbond shoe manufacturers, including many face difficulties once it acquired a new co-Chi MD b Fulbond the sole production projects and opportunities. The new agreement before the blog is mainly to produce a sole injection, but the market share, a shoe sole and the second is almost evenly divided. This acquisition of a new agreement to further enrich the industrial chain aiming at the same time, gave Fulbond smoothly through the financial crisis that provided support. According to the briefing, which was acquired by the new co-Chi MD b soles production project, a medium size, with 8 group MD b soles production equipment, production lines account for the scale of the production scale Fulbond 2 / 5 . New Xie Zhi stakeholders believe that this project Fulbond or good, but for Fulbond companies, because of high expenses, and there is no scale effect is difficult to proportion between input and output, it also Fulbond intends to cut this piece to focus on what they are good links. seven ways: by external forces to enhance the management In addition to market expansion and product line expansion to seek various forms of cooperation, in the brand, and financial management , at present many companies have begun to seek the cooperation of foreign companies in order to improve their overall management. in brand management consulting, the current number of Quanzhou is working with internationally renowned shoe company co-4A in order to enhance the brand, increase brand international promotion. Relevant examples of which are, ANTA Sports Products Limited and the J. Walter Thompson advertising agency, special steps (China) Co., Ltd. and has a background in the first Dentsu Planning Ltd, Three Six once (China) Co., Ltd. and Beijing Ogilvy & Mather advertising agency. In addition to the cooperation with other advertising companies, ANTA also with world-renowned management consulting services company Accenture company, in order to increase the level of the company's internal operations.
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