Lacoste and a digit of other high-profile brands fall into the intriguing embarrassment of determining how apt catalog their brand. Phillippe ,
Lacoste R75 P2 TrainersLacoste attempts some insight:
“Is it a vogue tag or a sports brand?
Lacoste insists on a “unique and different positioning”,
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Lacoste explains. “Over the years,
Lacoste invented a definite manner of dressing”,
Lacoste Shua Lace Trainers, adds the founders grandson. A pioneer in chic sportswear,
Lacoste Finham SPM Trainers, the crocodile is emphasising its sporting roots in tennis and golf. “A sports brand, yeah, yet because artistic sports”,
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Lacoste.”
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