Luzhou Group President Zhang dialogue

(switched from Shenzhen Economic Daily)



the world's first ultra high-end customization Liquor - Country Cellar 1573 Wine

personalized custom customized , to create value for consumers

Reporter: You say to impress people: wisdom is a cup of National Pits 1573. How do you understand this sentence?

Zhang: wine not only can bring passion, bring more wisdom. Large enterprises, there must be corporate strategy, business intelligence and business ideas.

Reporter: specifically mean?

Zhang: economics, the existing market by two Enterprises to start and maintain a profitable high growth, we must go beyond industry competition, and create new markets. This includes two parts: First, breakthrough growth in the business,Prada Handbags Online, one strategic new business development. If referred to the previous Luzhou Winery, our strategy can only be called the

our Our product research and development,Coach Outlet US, proposed a

we introduced ultra high-end personalized custom wine is the If the first ultra high-end customization to do wine, and this high growth in our key profitability driver.

Reporter: This strategy, for the liquor industry in contemporary China may have any effect?

Zhang: We are running on Is that we do not focus on beating the competition, and no longer bloody bayonet, and to focus on the buyer to achieve the full value up to create value for the enterprise, so we have repeatedly stressed that the customer is God, the dealer is God , is essentially the same strain.

few years ago, I started in the company's repeated requests, not to slander our competitors, to jointly safeguard the industry and prosperity. Competition is inevitable and cruel, but we must have a broad mind, the only way we can to Therefore, we do not beat the competition to focus on. So in essence, we focus on achieving value for the buyer, is a higher level of competition. Competitors were eliminated, the result is a market, because we raise the level of the result of competition, not to slander each other, not directly bayonet.

look back today to talk about Therefore, the most important is a business culture, we proposed the



the industry's first national cultural heritage, the world's only wine living heritage --1,573 pits David Group

quality is king, the old culture is Luzhou support

pit reporters:

Zhang: On the Luzhou and the To solve the First, the concept involves aspects of business.

Reporter: Luzhou What are the characteristics of the business philosophy?

Zhang: Our business philosophy - The at the same time,Chanel Sunglasses, pay attention to environmental protection and social welfare undertakings, the common struggle for mankind a better tomorrow. Today, more and more attention to environmental protection state, more and advocacy, including volunteers, public behavior, including behavior, which is to a certain stage of economic development, the needs of human civilization and progress continuously. Therefore, we The most important is that an enterprise culture. Our philosophy is to guide the company's development strategy is to establish standards of conduct tactical guidance to the core content.

Reporter: What are the specific business experience?

Zhang: brand in the business, our brands are National Pits 1573, Luzhou, Luzhou Lao Wine Shop and so on. We operate the brand is not directly change money with the brand (of course there are franchise situation), we mainly product as the carrier (the brand is the intangible assets), and ultimately to make money through the exchange of commodities. Therefore, our brands must be based on quality, so the company has repeatedly stressed that the quality of authority, there is no quality there is no brand, the brand has been built up because of quality defects may also be subverted, so we say that the quality of authority are not empty words. Each one of our employees, our quality managers must be aware that the brand is today to have such a good economic Luzhou, the core elements of social performance. No brand, there is no today's economic and social performance. However, if we have established the quality requirements of the brand can not be with the times, we have set up the brand can be subverted.

Reporter: In addition to the brand, what are the cultural characteristics of Luzhou?

Zhang: Our Brand is a quality-based, do support culture. If we do not have so much culture, how can such a high value-added products? Why such a high profit margin? Manufacturing in China today, how many sales profit rate of enterprises can be more than Luzhou? Maotai, Wuliangye more than us, but in addition there are many more than we can? No. Because we are educated, Maotai, Wuliangye culture, culture is priceless. Therefore, the quality of our business is based,Coach Bracelet, do support culture.

we make the brand value, it is necessary to fulfill the corresponding responsibilities. We do support culture, our advertising departments, enterprises, cultural centers and even the entire company focused on advertising sector and the corporate culture centers, must think about how culture reflects the support role.



liquor giant Luzhou China Headquarters: Luzhou Network Command Center

high-end brands, the Shenzhen market, determined to win

Reporter: State 1573 is the pit of your company's high-end brands. How would you rate the brand, in Shenzhen, the market prospects?

Zhang: production strategies and the quality strategy is to serve the brand strategy. Our company proposed a The strategic direction of National Pits 1573 is a luxury. National Pits 1573 luxury to unswervingly follow the road. We want to know the focus of the next National Pits 1573 sales target, which is among the high-end and high-end market, Shenzhen is the focus of National Pits 1573 determined to win the market.

Reporter: How to understand the concept of high-end market?

Zhang: 1573 pits the future direction of the country is determined not to heavy volume, we will produce 3,000 tons. Produced 3,000 tons of wine country is the capacity pit 1573 is based on a degree for the. Not the same degree as finished wine, there will be changes in actual production, such as little more than 38 degrees, the total to more; a little more than 60 degrees, the total for less. National Pits 1573 adhere to the strategic road luxury goods firm, so we talk about Sales company to be very clear, the future 1573 National Pits should not be sold in restaurants, regardless of a few years time,Louis Vuitton Outlet Store, even 10 years, we have to insist. So brand strategy, taking a luxury country road pit 1573 is the greatest strategy.

Reporter: other brand sales strategy?

Zhang: Luzhou special song about volume and price balance is also a strategy. Luzhou special song that we made the short-term objectives, However, Luzhou special song volume and price balance, the future take the high road, this is our strategy. Now the status of the country after the 1573 to pit the Luzhou special song instead. National Pits 1573 also improved the road after taking a luxury, Luzhou special song to assume the national responsibility of the current market pits 1573. In restaurants, consumers want to get Luzhou high-end consumer products. So, based on the balance of volume and price, sales companies and other logistics departments to be very clear, we are talking about price and volume balance relationship? It is the control volume - heavy volume - volume control - and then the dynamic balance between heavy volume. The company's brand strategy,Chanel Wallets, we have three big brand system, the National Pits 1573, Luzhou special song and other tactical brands. The first two are strategic brands, other brands can only be called tactical.

Reporter: National Cellar Collection 1573 is speculation if not how to do heavy volume?

Zhang: National Pits 1573 is the company's image products, but also the company's Taurus products, our brand pyramid spire. We emphasize the height, do not emphasize width. Height is the height of quality, culture, height, and the price level. Do not have such a high degree of support, to not be called a luxury. These three countries have decided height of 1573 can not have too many pit volume, the spire is the emphasis on submitting to the price. 82 years of Lafite, for example, it is because of cultural propaganda well, with a high degree of culture, so its price is increasing.

1573 if the country is limited pit, then Luzhou as our high-end products, and stress control volume. By controlling the amount of - heavy volume - volume control - and then bang, the formation of our volume and price balance, the only way the dialectical cycle, have a balance, like a bike, once stopped, would not be able balance, balance is the balance during exercise .

Reporter: What other brands put ideas?

Zhang: other tactical brand is to heavy volume. Heavy volume is sure to expand our production and sales, so the breadth of the company's mission is to heavy volume. It is our responsibility heavy volume. I just said, our business philosophy, we must fulfill their social responsibilities, in the future we need to do the leader in industry standards, not the obligation, who obey our standards? Our responsibility is to the performance of heavy volume. Small wineries in the reduction of Chinese liquor in the process, Luzhou must do a great contribution. So many wineries, will bring the number of consequences? We talk about So we have a responsibility, only if we expand the quantity, such as the national sales of 5 million tons of liquor, Luzhou, we sold 50 million tons, then the other sales will reduce a lot of small wineries. Therefore, we have to bang, to fulfill our social responsibility, and increasing industry concentration.



Luzhou, China's glory, to the Blue Ocean,Prada Sport Sunglasses, to the world

high aspirations, to make China a global liquor companies

Reporter: Luzhou Group's position and the old pit goals?

Zhang: We are the originator of flavor, wine experts, this is the first. Article worth considering, we are the founders of Luzhou standard, or standard called Luzhou earliest pioneers, but today we have become the standard of the participants in Luzhou. We want to redefine themselves. This gives us a new topic experts. We should become the next leader, the standard should be the Luzhou Luzhou to lead. We should give full play to our strengths.

Reporter: advantage?

Zhang: We are the only living masters of Heritage Wine Cellar, 1573 David pits the master group. Heritage will continue to increase in future, because many sites will be excavated, but we are the only living relics of the owner. We are the owner of dual national treasure, is the leading man declared world cultural heritage. We are the traditional brewing business, from traditional enterprises to market-oriented industrial enterprises, the future we should move towards a modern enterprise.

Luzhou brewery from 36 to today, but also by delaying the future, we speak of the concept of inheritance, is more important is our cultural heritage, whether it is technical or non technical, tangible or intangible heritage is the DNA, can guarantee the continuity and development of blood relations.

Reporter: What specific ideas?

Zhang: Luzhou Group is to become integrated into the future of economic globalization, large enterprise groups. Wine giant to become, is the proposed 2000 target. Now the company should be considered Vision is an analog concept, a great imagination, we can imagine what is wine giant. Alcoholic beverage industry as the backbone of the global enterprise, which is nearly two years I have been advocating the future will be adjusted. Our future to become a global alcoholic beverage industry leading enterprises, and now can not say, and Hennessy brands still a big gap, we must step by step manner. Enterprises do we say this goal is realistic. Because we do the next 300 billion, 500 billion, when to be called the backbone of business.

Reporter: goals rely on?

Zhang: To achieve our goal, we must make innovation in a more important role, so that First heritage, this is our entrepreneurial spirit - Spiritual needs of heritage, is more important is the spirit of the concept of inheritance. We should insist must adhere to, so we Luzhou special song to mention the previous advertising was



Luzhou liquor, began in the Qin and Han, Xing in the Tang and Song dynasties, the Ming and Qing Sheng, development in the new China Luzhou Events



Luzhou can research the history of wine more than 2,000 years, and 437 years ago, most of scarce resources, access to the wine industry in 1996, only the title of national cultural heritage, and worthy known as

1915, the Luzhou Daqu (special song) wine travel across the ocean, won the Panama Exposition; new China was founded, as the Luzhou special song, has become the only reelected the previous

2001, the Luzhou National Pits 1573 ultra high-end brand turned out in the

2006, the Luzhou traditional distilling skills as a wine and liquor and liquor only representative, selected the first batch of have a material cultural heritage and intangible cultural heritage

2008, the National Pits 1573 possession of custom wine closure ceremony was held, 18 masters and wine culture, wine industry experts gathered in Luzhou libations as the master of pushing the country's top wine cellar 1573 as China to the world. Thereafter, 3 consecutive years of Luzhou was held possession of the original wine closure ceremony ceremony during the fair to become the most eye-catching wine Luzhou major classical events.

2010 年 sealing possession ceremony, the parties guests back in history, and gratitude among the ancestors of the rich cultural atmosphere, witnessed the traditional brewing techniques Laojiao generation descendant of the birth of 23. This not only reflects the ancient Chinese civilization and heritage, promote national culture, traditional wine ceremony of dedication, but also demonstrates the



Golden Triangle core area of ​​Chinese liquor, wine valley in China - Luzhou Liquor Industry Development Zone

Chinese wine valley, the traditional Chinese liquor

new hope a China's If the old cellar of the past on behalf of Luzhou liquor, wine valley will outline new hope for tomorrow Chinese liquor.

Zhang for He believes that technology is divided into To Liquor is a strong local resource requirements of bio-fermentation industry, its a great impact on the natural ecological environment. Eco-brewing, fermentation liquor industry as an indispensable

From this perspective, the (geographical origin) protection products. This gives the Their long-term commitment to scientific research and innovative development of liquor, so that the Management System, in particular, Luzhou liquor technical cooperation as China's head of unit, its strong research capabilities,

said with deep feeling. December 15, 2009, issued a document approved by Ministry of Science and Luzhou Co., Ltd. formal formation of a national solid-state fermentation Engineering Research Center. So far, the national field of solid-state fermentation the first

Research Center based on this Luzhou Co., Ltd., integrated more than 20 scientific research institutes, the field of solid-state fermentation-class scientific research, achievements, pilot incubation, personnel training as one of the high-level R & D platform for the objectives and promote the industrialization of scientific and technological achievements, cultivate first-class creative talent, to promote integration, supporting the engineering results to the relevant industry radiation, transfer and diffusion,Miu Miu Shoulder Bags, strongly boosting the traditional solid-state fermentation industrial upgrading, promote China's sustainable development, rapid solid-state fermentation industry to further enhance its competitiveness in international markets.