1, rats and dogs
chart for a team of mice to ascend to embezzle the pork, they alerted the sleeping dog at the table. Mice discuss with the dog, said: , and some suspected that I eat, and then I ambition become a circumstance of slabs of beef. wastage of the greater good.
2, frogs and mice
mouse frog watch their neighbors quite nice to the eye, always seeing for opportunities and courses learned it.
day, the frogs to see rats, argue it to playing in the water. Mice can not, the frog said, there are ways to keep it safe, with a rope interlocking them attach, the mouse eventually agreed to try. Under the water, the frog entirely displayed their prowess, it is sometimes peregrination quick, and occasionally dive to the bottom. Toss the mouse a very difficult battle. Finally,
PULSERA NEGRA CON BANDERA, a rat stomach was filling water, rehydration was floating in the water. The kite is flying the atmosphere in search of edible, found floating in the mouse. Stuffed up. Rope accompanied to the frog also brought up. After the rats eat the last drip of your mouth are extended frog kite. Kite ahead being eaten, frog regret to say: Maybe we've already has entered into the failure threshold.
3.
pearly goose white goose frequently caught together to the lake, where many white geese often place the culling of appropriate habitat. Wild geese chieftains also planned a white goose vigil sentry, he saw someone coming to call and the police. Lakes goose hunters are versed with the alive habits of white.
in the evening, they accidentally lit torches. Sentry saw the blaze of savage geese to rattle cried, hunters and extinguishing the fire. When savage geese fly until the frightened, what campaign is not, geese and fall behind into area safely repose.
This continual three or four times, the geese goose that is the sentry's direction of deceiving them, they have to peck at it this time, hunters torch close to the geese. Sentry of geese geese pecking scared it can not then told. Sleeping geese by hunters in the arrest subnet, not an escape.
Marketing Implications: any business will face the market test, when the competitors when the first test, the enterprise set up early warning system - the repercussion. But behind repeated after the test, and even enterprises have gradually loosened their vigilance, resulting in tournament and triumph a combat.
4. animals pulling carts
pike, shrimp and swans do not know when the three became good friends, one day, they also found a automobile on the road, motorcar There are many good things. So, just want to drag the automobile down from the road, three guys together to take a cumbersome burden, they Maozuliaojin, blue veins above exposure, resorted to his life's exertion, but, no matter how they drag ah, ah La, ah push , car or in the old place, can not move one tread. Turned to the sky to say hard Swan, shrimp and gush Yibubuxiang drag, Barracuda has obtained me towards the reservoir, whether right or wrong? Anyway, they are straining the.
Marketing Implications: a company's marketing team have different artist, they have a devotion for the enterprise, but if companies can not use their one place, so that the marketing power of companies add forces, then, finally complain about who is useless.
5.
an array of a tiger in Jingzhou lawful, the mountain's tigers eat out often and cattle. People asked the judge to remove E Hu. This human only one eviction beneath the tiger's command. Jiaoren carved on a high rock, occurred to the tiger fhardly everme reason left Jingzhou, he proudly that his orders came into achieve.
Soon, he was transferred to variant local official. The people of this place is very strong, very easy to manage. He believes that the rock engraved in Jingzhou command to subdue the ferocious tiger since it can be that can quell the people learned, they drag people to depict the stone in Jingzhou. The results, not only does not govern the place, the official but lost because of mismanagement commander.
Marketing Implications: Many companies have a successful history of marketing, they rely on these methods to get colossal profits. But when a current market when in front of, the environment changed, purchaser psychology has changed, the elemental company of The revelation here is that each company has its own marketing model, but the period when the market alterations, companies ought modify their marketing strategies to adjust to the market, at the end of the day, the market is always right.
6. tiger survival
have a hunter in the mountains to dig a trap,
PULSERA NEGRA CON ARGENTINA, placed a trapping tool, at a time the beast's feet touched it, it will firmly clamp the animal hoof live.
Once, a hapless tiger all over to fared, accidentally standing on this trapping tool,
Xtreme Balance, how can Zheng Butuo tiger. Tiger caught by hunters will be decapitated to know, how do? Is it a few inches to grant for up to seven feet tiny paws uncomfortable body? No, or escape bear. Tiger offended up the ground desperately hopping prance, brake the bands of the vise's paws,
PULSERA BLANCA CON ARGENTINA, and finally ran away.
Marketing Implications: Each enterprise in the mart, the market could fall into the trap, these traps may get cracking a absence of asset, organizational muddle, forsook purchasers, distributors rebellion, but the companies recognized this trap, if for the merely tiger in a emergency location would rather must save the expense of the local overall it?
7.
a person wants to emulate a set of furniture, went to the forest to fade away a tree and hands it to sawn wood. When the man saw the tree, the trunk of one resting on a stump, riding in the trunk; also saw in the slot to hit a wedge, and then saw, the archaic wedge Oh, for a moment must drag out, playing into a new place.
do a monkey in a tree watching him do entire of this, I thought: the original timber so easy.
the human stem weary, prevaricate down and sleep for when the monkey climbed down the tree trunk on the ride, imitating the movements of people saw from the tree, saw it very easy, but when the monkey has to pull out the wedge, the tree of a close up, caught in its tail.
monkeys shrieking grief, it strongly struggling to awakened the man. Finally, being knotted up with rope.
Marketing Implications: Japanese companies are started by imitating Western products, but they are innovative in the imitation, which contributed to the boom of Japanese economy for 30 years. Many of our products are sham of product companies in Europe and USA, but we are not in ######## of innovation, so now TV, DVD and many other products, the gist technology is not in our hands, this monkey's tail, was accidentally caught in the tree This shows that imitation is important, but innovation is more critical.
8. Medical hump hump
have a doctor cures himself, signs that read He took two pieces of wood, do not prescribe to the hump, not to give him medication, put a piece of wood on the body, called the hump lying on top of another chip of wood with the pressure in the hump of the body, and then tied with a rope firm. Then, they jump on board to their own, step on something hard chaos. Hunchback he kept calling for assist, he does not attention about as a result, humpback be Jinong straight, people are
humpback's son and the doctors appraisal, the medic said: , the corporate marketing problem is to find solutions and methods of customer demand for products and such products and methods to meet customer needs, this is successful marketing. Many companies brag almost in the ad what the production can solve any problem, when customers buy after use but there is no effect, but can not find people to tell the decide had.
9.
shrewd criticism of Calvin Coolidge in 1923 above the U.S. presidential king.
known the premier to reticent, often called
Coolidge has a beautiful secretary, although a long good, but work was often slovenly faults. One morning, he cornered to see into the bureau secretary, he said to her: flattered. Coolidge went on to say:
a friend know this, he asked Coolidge: ? He first gives the painted soap, why Yeah, just to blow, people do not ache.?
Marketing Implications: In guiding the work of subordinates, praising more efficient than criticism.
10 . unrealistic
Once there was a rich man like valuable leather and exquisite gown things.
day, he would like to show off their wealth, they want to do a merit of twelve hundred silver leather gown. not so many the skin, he went and Tiger discuss the skin to skin them, this person did not achieve, tiger fled into the mountains to go. Once he had wanted to table a rich banquet of meat, and sheep to discuss to cut their meat. sheep fled into the dense forest one.
this access, the man scheming for a long time, not make a tiger skin robes, there is no direction to realizing a lamb dinner table .
Marketing Implications: In marketing, there are numerous opportunities because cooperation and strategic unions,
PULSERA TRANSPARENTE CON LOGO XB, but the elementary conviction is that while you absence to chase something with this when you indeed can no discuss things that interest people. China television industry do not understand them. then said: penetrate which 1 of us into your family. Let us invite Wealth recent Go and invite Love to our guest.
woman went out and asked the three old men, The other two are followed him inside.
surprised woman inquired Wealth and Success: will not follow up, and you invited Love, adore go not matter where we go with him, how can love, which is also Wealth and Success wealth and success. In marketing treatment, in the same crew, each manager, every salesman to do if the cause of love, then there would be anybody opponents can blow it?
12. enemies and friends
Lincoln as U.S. president, his political opponents led an official attitude of discontent. He reproved Lincoln should not try to make friends with those people, but should eradicate them.
friends, is it not one less enemy? In the bargains market, the competition is relating, if the co-development through alliances between market, for businesses not only save a lot of price of sales, and market space will be more roomy.
13. Chuixiao fisherman will Chuixiao
a fisher, with his beloved Xiao and nets to the sea. He stood on a rock, blowing Xiao come. He wanted music so beautiful, the fish will swim to his face to his. He beat a long time attentively, even a shadow of the fish are not seen. Hsiao he angrily put down his net, to spread the water to go, the results caught many fish. He will net the fish a section of the still to the coast to see the fish jump, the fisherman says angrily: but you jumped up. So prefer what variety of target customers as the company's marketing target, and for these customers to prefer what variety of marketing tactics is very important. Marketing unsuccessful may be one important cause that things do not look at objects.
14. couple Apple
New Year's Day, a seminary club before, a woman selling guarding two baskets of the Big Apple, because Tian Han, and asked only a handful. Seeing the situation of a professor, came up with the woman to discuss a few, and then walked around the store bought vacation spent in the red ribbon weaving, and with the old woman with a bundle of two apples, then high shouted: Yo! two dollars a pair! Needless to for a while, all sold out, grateful woman, earn huge salaries.
Marketing Implications: This is a successful marketing target market positioning case. That is, first to differentiate the distinction between the number of market sections, and elect one or several market segments, these segments for the development of products and develop the marketing mix. The professor was the crowd that the club carried out before the market segmentation can be described as imaginary, accounting for a colossal proportion of the pairs of the couple gave him influenced to make couples aware of the needs of the largest apple market, and the positioning of their products is Kit Kat, a bundle of two red ribbons, and called for the
15. antelopes and lions
Every morning in Africa a gazelle wakes up, she knew to be in Africa than the fastest lion run faster, or else she'll be eaten;
Every morning in Africa a lion wakes up, he knew, to be run than the slowest antelope in Africa, faster, or he would be starved to death;
Whether you are a lion or a gazelle. When the sun rose you have to begin scampering ~!!!!
Marketing Implications: run up it, in this competitive society, if the business stagnation, still inundated in the old honor inside, then finally bring an end to ... or be eaten, or starved to death!
16.
two salesmen marketing industry is a well known fable: Two Shoes Manufacturing companies were sent a bookkeeper to open up the market, a man labeled Jackson, a dare the well. On the same day the two of them came to an isle in the Pacific, arriving the same day, they found that local people are all barefoot, no shoes! From King to the needy, from the monks to the matron, even no shoes that night, Jackson beat the boss to the national headquarters of the wireless, back tomorrow. Here people are dressing shoes. . . . . . . . . .
Marketing Implications: Many people often complain that hard to open up new markets, new markets to the fact that in front of you, but how do you find that the market only.
17. newsboy
a region advisable, there are two newsboys selling the same newspaper, two people are competitors.
very hard the first newsboy, selling the avenue every day, his throat very noisy, a journal newspaper is not selling a lot, but also a decreasing trend.
newsboy compliant to use the second head, in appending to peddle, he also went to some nailed places every day, go after a newspaper distributed to everyone, gather the money anew after a meantime. The more the more familiar place to run, newspapers will sell for pile up, of course, some loss. The first newsboy's also capable to sell less and fewer, and have a way out of another.
Marketing Implications:
second great mysterious averaging in the practice of newsboys:
First, in a fixed territory, the same newspaper, the reader is limited customers . I bought would not buy him, I sent the first newspaper, the people who get the newspaper, is surely not going to buy someone else's newspaper. My occupation is equal to the market first, I made more of his market will become. It antagonists the profits and reassurance poses a blow.
Second, diverse other consumer goods, newspapers, this thing has a intricate decision-making process, randomness buy more, generally will not return because of quality problems. And the money was restricted, we will not do not give money, no change today, morrow will give. Intellectuals so it was not laborious for children.
Third, even now some people read the newspaper, reports do not give money back, there is no relationship, there is always a backlog of newspapers, and second, he had read the newspaper, certainly do not buy the same. Or their potential customers. The fable we will learn a lot about consumers, market share, potential customers, loyal customers and other marketing terms.
18. success or failure of fair one dime!
a job that benefits life!
when I and another pass break pass opponents to adopt battle, I was confident to win the ultimate. The curious thing is, recruitment, general manager did not ask questions, but with my opponents to another company the bill. Only one company from going to Station Road, general manager of recommendations along bus and gave everyone 5 cents, will urge everyone to buy their votes.
fee is 4 angle, deserving to the absence of change, the bus crew have amplified a 5 angle does not give change received the accustomed, and I will be looking for will not ask for a dime always feel open to a dime, too lose. Did not think my opponent has zero to the crew are looking for. Crew mow like a sword disdain in the eyes of my opponent glimpses, only handed out one dime, one side of me, and delighted in the thought, opponents of the Station, get off, general manager of the opponent's elbow patting: to be able to defend the interests of the company.
19. moose and gas masks!
a salesman can sell anything he known, he has sold to dentists a toothbrush, a baker selling bread. sold blind a TV. but his friend said, if you can sell a moose gas masks, you be considered a actually agreeable salesman. So, the salesman, not distant thousands of miles to the northwardly, there is only one moose live in the woods, ; began to live in the jungle to the central moose built a plant. ; when the factory is completed, many noxious emissions from smokestacks billowing out in the near future, to the salesman at the moose come and said to him, ; need to establish a great salesman to sell to meet this demand and needs work. This is up from the tactical to strategic shortcuts ~!
20. pupa and butterfly pupae
the flowers looked beautiful butterfly in the fly, very jealous, and asked: Second, you have to have from you that is very safe, very warm nest of spunk die; from the butterfly's life sense, you have gained a new life. Use it to Italy explains the entrepreneur, it is very appropriate. Entrepreneurs to innovate,
XB 2011, and sometimes had to Management mover of Schumpeter talked about the old saying, that so-called We have the prowess to break the cornerstone of our success to find new development minds?
21. look in a horse
There was once a savant to the capital test. Way, in a cache, to lodge, the horse set a peg at the gate, the morn ready to go, the horse has perished. Since then, the scholar began to look for a horse approximately.
he base the whole daytime, not seen to detect traces of the horse; afterward daytime, he saw far seems to have a horse in front, but came closer, but it is a donkey, he quaked his pate down and persist to move forward.
the third day, he saw in front of the horse, he was secretly joyed; this time my horse to the bar, but went into a look, or a donkey. He has gone, and still every day to see a donkey, but he has not ignored the donkey, only to find their own horse. Close exam of the time went, but the end result of dissipation and died the scholar looking for a horse on the road.
Marketing Implications: Marketers look for each customer is the first day of work done, but every day we are act this work, the first should consider the question: What customers can do for us? What we need is the customer? How to find customers? Conformism, lack of contingency preoccupied marketers will not find their own customers.
22. breakthrough innovation
Columbus is only the noted 15th century mariner. He capable difficulties finally found a new continent.
for his breakthrough of this important, it gave a high rating and many glories, but some do not agree that this is not anything showing if often ironic.
time, friends, a guest house in Columbus, talk and laugh, he also filed a Columbus thing, Columbus listened only a faint laugh, do not dispute with you.
He got up and went to the kitchen, took out an egg for everybody, said:
suddenly become red.
Marketing Implications: Marketing Innovation and Columbus discovered the New World, the results came out people other up, but it was not thought of it before, no one to wreck via. So try to study marketing, decree and innovative methods, and the rest for others to say, at the peak of you can move your customer on the line! !
23.
two differ experiences of consumers at the doors of heaven, the two met a diplomatic woman. God let them tell their own life a maximum merry thing.
American woman are also amused to say.
God sighed and said,
Marketing Implications: Many consumers in China's backwardness in the elapse deposited consumer awareness so that in the environment of limited costing power and do not want to select the consumer credit, can only cause sadness of the Chinese woman. However, the potential demand for a stock of resources that can be led through advocacy. Marketers through the production of new marketing methods to get consumers to tap the latent demand for recognition purposes.
24. the faultless toilet
have a family, living in the road between the town and the town to grow vegetables for a living, suffering from a rather less fertilizer.
one day, parents had an idea: bamboo and thatch
he built a lavatory, and sure ample, said all who travel it, from no shortage of fertilizer to grow vegetables, apples and oranges also grow plump.
Road opposite a home, but likewise to grow vegetables effectively looked at with envy, thinking: neat, pretty, generous, luxurious.
completed, he felt very satisfied.
strange people coming and going across the latrine, build their own aesthetics toilet no one cares, and afterward asked a passer-by, before we know because he was the toilet stopper is so beautiful, so clean, most people thought it was a temple, in pressing who of course ran latrine, the temple will not run out.
Marketing Implications: marketing is targeted to the work carried out by the customer, if you see operations taken by competitors, their lack of well-planned arrangements, hastily, though further work will inevitably guide to a perfect failure.
Marketing Implications of 100 years
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