Makemoney offers theaters the two films together at a single price,
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separately,
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When the practice of tying movies was challenged in the courts,
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Supreme Court banned the practice. The Court reasoned as follows: Imagine that
Star Wars is a blockbuster,
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studio could use the high demand for Star Wars to force theaters to purchase Hamlet. It
seemed that the studio could use tying as a mechanism for expanding its market
power.
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