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■ reporter Liao Jianfeng
smart phone market turmoil again. According to market research firm IDC’s latest report shows that Apple just beyond the BlackBerry smartphone maker RIM,christian louboutin pronunciation, as the world’s fourth-largest mobile phone supplier. Report, which is Apple’s first entry into the global top five. Report released by Strategy Analytics, Apple’s market share has surpassed RIM Corporation.
by the third quarter, RIM smart phone market, the company ranked fourth in the world, and now it back first. As the industry leader, Nokia also fade in decline, market share continues the previous decline. The face of Apple’s aggressive sales performance, the smart phone market in the three-strong pattern began to become clear.
the rise of Nokia, Apple losing ground
According to market research firm IDC’s latest report shows that Apple just beyond the BlackBerry smartphone maker RIM, as the world’s fourth-largest mobile phone supplier.
According to foreign media reports, market analyst Strategy Analytics latest report is more radical, the report shows that in the third quarter of the global smart phone shipments grew 78% to 77 million. The apples the best performance, the volume has surpassed RIM, narrowing the gap with Nokia.
reported that Apple’s market share in the third quarter was 18.3%, RIM was 16.1%. Nokia sales still ranked first, the market share of 34.4%.
the second quarter of this year, Nokia’s market share to 40.3% in the first place, RIM’s market share to 18.8%, ranked second with 14.1% of Apple’s market share ranked third.
a short period of 3 months in the past, Apple ranks from the world’s third to the second, its share from 14.1% to 18%, the rapid rise of Apple’s amazing. Compared to Apple’s rapid growth, the global mobile phone giant Nokia’s share has decreased rapidly, the signs of losing ground is also prominent.
IDC and Strategy Analytics said Apple surpass RIM, iPhone, mainly due to opening new markets. Data show that three quarters of Apple iPhone units sold 14.1 million, an increase of 91%, far exceeding the projected 64% of IDC’s growth rate. IDC analyst, said: mobile phone market, Nokia, Apple, RIM intensified competition between the three patterns are so strong gradually clear up. According to statistics, the three combined 68% market share, there is no suspense to split the smart phone market, a large cake.
Specifically, the third-quarter shipments of the Nokia smart phones more than 26 million global market share slipped to 34%; RIM share of global smart phone in the past 12 months, down from 20% to 16 %; Apple is the star of the third quarter, was 18% of the market share, more than RIM.
Apple CEO Steve Jobs recently said Apple’s mobile phone sales last quarter, 14.1 million, more than RIM’s 12.1 million. However, RIM back then, Apple is ending as of September financial report to, and RIM as of August earnings until the comparison is not fair.
is worth noting that, although Apple’s smartphone sales in the third quarter than RIM, but Apple’s future challenges. From a global perspective, global smartphone market grew 78%, a record the largest increase since 2005, and continuously expand the market opportunity for Apple, but also for Nokia, RIM added a variable gain market share. In addition, RIM is also a strong smart phone to share the feast, it is still rapid increase in production sales in the third quarter, which reached 12.3 million. As for Nokia, ABI Research industry analyst Xili Yabo said Nokia India and Indonesia have been fertile ground for distributors and dealers in the local, Nokia’s market share is much higher than the global average. In Europe, Nokia also firmly position of absolute dominance, Apple’s boss in order to shake the throne, is expected to short-term difficult to achieve.
operating system, the battle continues to heat up
present, in terms of the operating system, Android, Apple OS, Symbian, RIM, etc. is still the mainstream. However, competition between major operating system, has been the market waves come and go.
It is understood, Symbian operating system by the sales of Nokia’s market in the first place ranking boss, according to leading market research firm Gartner, its global market share of 41.2%. Compared to last year,christian louboutin mall, although the decline in market share in many, but whatever the BlackBerry OS, Android or Apple’s OS,real christian louboutin, beyond the reach of all.
Nokia N8 as an important weapon against Apple, but the industry that, while Nokia has its own ovi store, but store the software application N8 far behind the iPhone – in stores this piece of software applications to expand the business, Apple has long established its leading position, the Nokia far behind – and this is reflected not very successful Nokia Mobile Internet a key indicator. Android phones than some of the flagship course, N8 is also less than in many places, especially multinational communications giant Motorola’s Android launch flagship – the Internet applications, Internet giant Google has the backing of Nokia products less competent also reasonable that .
According to IDC estimates, Nokia’s Symbian system will reduce this year’s market share to 40.1%, continued to hold first. RIM BlackBerry second with 17.9%. Google’s Andriod was third, 16.3%, but HTC, Samsung’s products have adopted Andriod, estimated market share of this operating system will continue to rise. Apple’s market share of 14.7% iOS, finished fourth.
Recently, Nokia and Microsoft have begun force, trying to reverse the trend. Symbian3 Symbian system is to increase the promotion efforts. Saipan, compared with the current system, Symbian3 system has improved nearly a thousand items, and operational on the interface with the new improvements.
this point of view, the field of smart phones will also be launched on two fronts, one operating system, the second is the mobile phone maker. Two fronts have their own independence, and can influence each other, with the expansion of market size, the operating system is expected to continue to heat up the battle.
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