"I feel like I'm in a rut." "I don't know where to start." "I've written about everything there is to write about." If you can relate to these comments, you're not alone. Many company marketers and copywriters suffer from writer's block when it comes to PPC ads. Here are 25 great writing opportunities.
Ecommerce
1. Category Sales - Something like "all outdoor furniture 50% off until 1/31."
2. Product Sales - Along the lines of "every monogrammed tote bag 25% off."
3. Rebates - "$100 Rebate on Wireless Printers"
4. Coupons - Offer coupons for use on an immediate sale or use coupons as an incentive to get visitors to sign up for your mailing list.
5. Free Shipping - Always a winner online.
6. Holiday Sales - President's Day, Valentine's Day... heck, Groundhog Day can bring extra visitors to your site if you offer a sale.
7. Combos - Buy 1 of these and 1 of those and get a discount. A cordless drill and flashlight. A pair of shoes and handbag. Ice cream and cookies... it works for anything.
8. Buy One, Get One - Get one free, get one at half off, get credit toward a future purchase, etc.
9. New Products - Bring attention to new product additions by announcing them with PPC ads.
10. Seasonal Twists - "Women's spring pants." "Great summer markdowns." "Your favorite fall fashions."
Buying Stages
11. Need Recognition - "Time for a new lawnmower?" "Computer running slow?"
12. Information Search - "Search for __________." "Scientific data on ________."
13. Comparison / Evaluation - "Read reviews on plasma TVs." "Compare flat screen TVs."
14. Decision - "Buy netbooks at 30% off." "Best-selling netbooks on sale."
Proof of Performance
15. Statistics - "92% Felt Relief in 7 Days"
16. Case Studies - Offer case studies that focus on the results your clients experienced from using your services/products.
17. Research Results - "88% Recovered in 24 Hours."
18. Proof of Performance - Highlight anything that shows clients/shoppers know you can back up what you claim. Customer-generated reviews, testimonials,
Jordan 6 Rings, analytics,
Jordan Fusions 6, etc.
Differentiation
19. Exclusive Products/Services - Anything you have that they don't should be mentioned.
20. Rarely Found Products/Services - Anything you have that most others don't should also be mentioned.
21. Specialties - Are you a marketing agency that specializes in email marketing? Say so!
Lead Generation
22. Size - "Largest agency in the U.S." "More partners than any other firm."
23. End Results - "Improve your ROI by 22%."
24. Preferred Clients - "Small business CPA" or "Marketing for Major Corps."
25. Freebie - A free white paper, consultation or case study for those who respond.
The first-second combination allows for easy maneuvering and nice "zippy" moves on the streets. If you're expecting the slouched-over, "lone, unloved and apathetic biker" riding position that many cruisers offer, you're going to be disappointed. The best position on this bike is a standard straight up and down, nearly cop-like. It's comfortable, gives you tons of visibility - you're eye-to-eye with drivers in all but the tallest SUVs. Friends that see me on the road say that I look better on this bike than the others that I've ridden - time to have a chat with the wife and see if she likes white or black.The controls have a nice "retro" look, but they are most definitely modern. Italian bike owners will be familiar with this layout. The clutch is butter smooth, allows for a lot of feathering and never gives a hint of any wooden or binary grabbiness. The instruments all have a slightly retro character,
Jordan Sixty Plus, and this is also attractive, down to the speedometer that reads about 10% optimistic.
Looks like Guzzi had some left over parts from my old one, as they read almost identically. Brakes took a little getting used to. I'm more of a "front braker" person, so I usually apply the fronts and then ease the back brake in for a settling effect. Turns out that the Guzzi Linked brakes work well for this,
ed hardy shoulder bags, although I adjusted my technique slightly to just use the front brake lever to peel off speed,
ed hardy bikini, and the rear lever to get down to business. For those of you unfamiliar, the linked brakes on equipped Moto Guzzi bikes operate the left front disc in conjunction with the rear disc. The front brake lever operates only the front right Brembo.The combination is both effective and safe. Hard to high-side a bike with linked brakes when used correctly, since you can modulate the speed of both wheels with the rear lever.
25 Idea Generators For Writing PPC Ads_4803
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