In the next global financial crisis

Italian luxury brand Prada and cash flow margins decreased deep mire of debt, part of the holder of the shares in the family mortgaged to the bank.

June this year, with Italy, local media said the bank intends to sell the members of the Group of 40% of the shares pledged to repay huge debts.

7 12, off Sri Lanka Industrial Co., Ltd. Shanghai Fu Qiang Lu,Louis Vuitton Handbags, president of domestic media, has acquired 13% stake in Prada Group, and is trying to obtain a controlling stake in the company.

7 月 13 日, Prada Group,Jimmy Choo Shoes, issued a statement denying the matter outside. Said in a statement, Prada family and Miuccia Prada and her husband,Louis Vuitton Handbags, Ms. Prada Group has 94.89% of the shares, the remaining 5.11% of the shares held by banks by the BancaIntesa SanPaolo.

7 24, interview with CCTV Financial Channel host Rui Prada Group Chief Operating Officer COO Zur Sebastian Sebastian Suhl,Monogram Wallets, reaffirm the brand Prada family still has absolute control over it.
Zur

Sebastian said in the interview: China is still not have their own luxury brands, but in the next 25 years, may have their own luxury brands. However, he did not say that Looking at the recent Chinese enterprises overseas M & A events, we can easily imagine that China-related enterprises in the capital under the effect of fermentation, may choose a faster acquisition of this shortcut to appear.

2009, the Wenzhou and Shanghai in the service four businessmen bid for Pierre Cardin brand ownership in China, the final cost of Wenzhou four businessmen bought 3,700 million euros in China Pierre Cardin leather products, shoes, knitted products of the brand ownership of the end. Such a large amount of money spent to buy into China's first luxury brand in China the right to use part of the brand in the global luxury brands in China have been full report today, the face of increasingly sophisticated consumers of luxury goods in China, Wenzhou four businessmen can from this could not be more aging has aged, has not considered as a luxury brand to earn back the investment, is a lot holds a sweat.

Although the definition of nationality has not yet made the Chinese people had truly international brand, but in the overseas Chinese in particular have indeed been a precedent. Vera Wang by the second generation of immigrants has been created by Vera Wang brand is the world's top brand wedding dress, on this basis, driven by brand, Vera Wang there are other series of branded goods; another wife Susie and Doug Tompkins founded, and with Michael Ying with the further development and growth of the international famous brand Espirit: 1993 年 Espirit listed in Hong Kong; 2002 to complete all Espirit Espirit Holdings and global brand in the United States acquired ownership; the end of 2006 Espirit in more than 40 countries on five continents with 640 independent stores, 12,000 wholesalers, its 12 women's, men's, children's series each year over 20,000 new product design, as well as other brands licensed merchandise.

comparison of Chinese enterprises and overseas Chinese,Coach Wallets, international brand development ideas, we can see a significant difference with the following:

1. Chinese companies mainly based on existing brands dominated the Chinese market. In overseas markets, especially European and American markets, there were no obvious brand appeal, at this stage products to major OEM's way into overseas markets, foreign brand in the consumer acceptance has been overseas;

overseas Chinese to build the brand mainly for European and American markets, especially the U.S. market, with high brand awareness and affinity.

2. Chinese companies own brand focus in Europe: Europe in recent years to register a foreign name way back Huhu common people; even if they will not build a brand, would like to take a force of international brands,Louis Vuitton Shoes, pegged or European brands, such as Pierre Cardin, Prada, etc.; this with China a major force in the fashion industry - Zhejiang mainly concentrated in Europe are not unrelated, they are not familiar with the world outside of Europe.

the general focus of the overseas Chinese in the United States. In accordance with the international marketing division of the market sector, the United States are the primary market - the most critical market, international brands of any battleground, you get to be the next U.S., other markets may be ill-founded.

There are not familiar with Chinese clothing enterprises that the secret: In fact, the world's only two continental economies (the United States and China),Prada Sport Sunglasses, one of the United States for foreign, acceptance of new students to the various brands much higher than other countries, this fact and China will become the world's superpower has a lot of similarities between luxury goods. Continental most inclusive national economy, and most loose pocket.

3. Chinese companies more inclined to dream of an international brand to buy, that is, the operation of capital to mergers and acquisitions, rather than to build on their own. OEM has been in large-scale garment enterprises in China, to all of a sudden from the

overseas Chinese brand on the road is mainly self-built and organic growth. Vera Wang in the fashion world's also from 1971, single-handedly Espirit from a San Francisco store, to own design and own brand as the core strategy, and gradually developed into a worldwide international brand.

a bit from the current relationship with China the second term M & international brands: one is well versed in complex power of the Chinese nation through, since you are willing, I am willing to give you a partial interest in China's cash-for-point, for I have buried the Laosou this half, why so reserved? The other is charming, Ever since then mercilessly rejected. Mr. Li could not help but think of us in the Volvo when talking about some lamented that

continental economy, China's people accept all of the imported goods is almost taken the openness today from clothing to bags, paint from cars to home improvement,Coach Online US, kitchen sets, sanitary ware, rice to import milk from Japan source,,, China's own high-end brand in the domestic market is almost completely annihilated, the only remaining bastion of tobacco may be made to the rest, only in this category, we could with its own brand. From this point of view, a good international brand reluctant sellers, may also be because the market for how to build their own brands are still not really understand, let alone how to maintain a decline in the global market of international luxury brands.

Prada article mentioned at the beginning of the land acquisition of Chinese characters strong, the domestic media and the public,Yinzhou District , Ningbo City, Zhejiang Province, Yinzhou District, Ningbo, Zhe, a little concerned about the current events is not the first time the new people. As early as the beginning of this century, Lu Qiang first of its kind in China to introduce the concept of brand discount Outlet, Red Sea, in a vicious competition in the Chinese department stores showed a new way of doing business. Qiang Lu that sell only discount brands have their own brand accidentally domestic consumers claim that this is the European brand discount stores in China. In the Just did not last long in 2005, the brand discount stores in Switzerland Foxtown Foxtown 一纸诉状将 strong report on the mainland Chinese court, and claim 1 euro. This storm in China, a ripple industry, the event subsided, we began to understood why: the original European source Qiang Lu Foxtown is a registered in the UK, there is no physical store in overseas; Europe, only Switzerland has Foxtown brand discount stores , and only has three branches in Switzerland. Qiang Lu had hoped leveraging Europe, but can not think of this overseas branch of the Swiss Foxtown never even come to Shanghai for the first time ever, decided to open an authentic European Foxtown. It is clear that only the Swiss fox no good a ride back to the mainland in recent years in China for Foxtown strong brand awareness and lay waste of money. Forced, land intensity is also the beginning of a war against the lawsuit, quietly replaced almost the same with the blink of an eye Swiss Foxtown fox brand identity.

a fully capable in their own home market to build a new brand of Chinese companies, has chosen to foreigners choose to build a brand in vain, and is the main brand, which is probably the largest brand around the world international joke. Now this event has over the years, land is still committed to the development of strong Foxtown China's brand discount business, with SAIF's investments, and already has a number of international brands of Chinese agency. Prada from this incident, we also see Qiang Lu understanding and grasp of the brand has matured a lot.

for brands like Prada if at the right time to reach through the Capital Investment Holdings, is definitely worth trying, even though tuition is also a rare experience intersection. Although the merger seems to die a natural death, we see the maturity of Chinese entrepreneurs and Chinese clothing and merchandise to enhance brand awareness (of our auto industry spent heavily in recent years, more than once to the brand do not just buy technology),Booz Data Research Center, We next want to see is independent Chinese companies to build,Mask in the painted cloth and then deposited on the mask, maintain and manage high-end brands (not necessarily luxury) capability.