The CEO was not the only corporate figure in attendance that night. It was a slippery gentlemen who I met near the entry of the showroom, who cornered out to be the LV Director Of Advertising Eric Lichtmess. I noticed a yet-so-slight emphasize in his voice, it rotated out that he was naturally from a city approximate where I grew up in Germany. We busy in a very interesting discussion on general advertising strategies, Vuitton’s hereafter maneuvers in terms of online presence and devised maneuvers for a possible collaboration. Very good chap,
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Shannon and I had tall wishes that the event was going to take place in the flagship store on 5th Avenue, in our fantasies we had envisioned Vuitton removing a entire layer off eager shoppers and letting the event attendees roam the palace freely.
Purpose of the cocktail & hors d’?uvre hour with Vuitton’s CEO and the delightful Vuitton staff was to proceed the ongoing dialogue between the fashion house and us online fashion publishers and bloggers.
The Challenge
In preferably hectic fashion, Shannon and I made our way to New York last Monday for the solitary chance to meet and salute the Chief Operating Officer of Louis Vuitton North USA, Mr. Daniel Lalonde. When we received the invitation last week whilst being on recess, there was no real hesitation ahead realizing that we had to take vantage of this matchless opportunity.
Overall, I trust a good 25 people circled in and out of the showroom during the 2 hours that we chatted, networked,
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We had the opportunity to capture some of the Fall 2009 collection accessories that were exhibited in the showroom. Click every thumbnail for more information on the item!
It was an total pleasure to encounter everybody in attendance, including the PR managers (thank you Lesley) and additional bloggers. Shannon and I had a large period and left the event with a feeling of achievement. The travels may have been lunatic hectic, but there really is not a cost label on having opportunities, such for this one.
The Dialogue
The disappointment was merely faint when a variety SA in the store pointed us to the adjacent building down 57th Street, where part of Louis Vuitton N.A.’s corporate headquarters are located. To my jolly startle,
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The Goods
Shannon and I actually had the opportunity to introduce ourselves and have a talk with Mr. Lalonde when he entered the showroom. To our astonishment, he appeared very receptive apt our fancies and genuinely amused in our proposals, requests and input. Not that we expected otherwise, merely it was a quite activating moment to accomplish that we were creature heard and namely we had (hopefully) endowed to paving the direction because a closer relationship between publishers and LV. A very chilly feeling to converse with a corporate brain diagram that makes determination ashore a daily root that have an efficacy ashore millions of people. Humbling, really.
The Location
Generally speaking, the big dare faced by neutral fashion bloggers is the hesitant recognition and aid along well-established fashion houses. Despite the Internet kingdom and its fashion bloggers having heavy customer outreach, muscular inspire on purchasing decisions and readerships that dare long-time print magazines, the relationship between online publishers and companies favor Vuitton,
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Hermes, Gucci and the likes, is still in its infancy. To continue the relationship similarity, fashion houses and orthodox publish media enjoy a long-lasting matrimony with kids, meantime online publishers are equitable out on their first appointment, ungainly,
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The Crowd
Event Recap: Cocktail Hour with Daniel Lalonde of Louis Vuitton
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