Global concern of the World Expo will be held in Shanghai next year. special support by the Ministry of Commerce, China Commerce Association's to report that many of the Quanzhou shoe is actively preparing to participate in the show, in addition to the Expo exhibitors will help to expand the brand influence, but this exhibition will also help Quanzhou shoe department store channel of contact with domestic resources. At present intention to attend the spring shoe brand Anta, Pick, WD Sheng, cable tension, Ray-speed, ABC and so on several brands. It is understood that the terminal occupied by self-built stores and other cities domestic market, it is now a good position to open fewer stores, companies hope to find a breakthrough in the terminal space resources, to address the channel problems, many spring shoe brand department store channels revealed a trend for reuse.
Manhattan earlier Shing Group is one of the participating companies recognized. According to reports, the future of its operations department store channel will become the new brand's main channel. Lin Weisheng, general manager of the group, said the World Expo exhibitors to the enterprise itself is very good advertising effect, the other, but also through the opportunities and resources in many department stores good interaction and communication. Footwear Co., Ltd. Quanzhou CEO Wu Minghong cable force also expressed intention to participate. Wuming Hong said that the current power cable to the outdoor sports products are mainly the direction of development, and department stores will be the main channel resources, department resources, cable forces hope to have more butt.
It is understood that contact with the show's brand also Anta. Anta, Zhang Tao, vice president told reporters that the department store in Quanzhou brand associations actively involved in activities can become more aware of department stores Format Quanzhou, Quanzhou brand. He felt that with the constant renewal of the modern commercial activities, sports brand in the form will be more and more channels, including the pedestrian street stores, chain stores and department stores and many other formats can be varied exploration portfolio and try.
Apart from the above that will be exhibiting external Quanzhou, Fujian Province,
western straw hat, to be set up children's shoes footwear industry associations Xie, Director of the Office of Quanzhou branch of the sound is also said to the Morning Post, the Association also intends to participate in the branch activities. Xie says that there, in addition to sports shoes, sports shoes Quanzhou rapid development in recent years, need a good window display. In his view, Quanzhou brand channels have their own self-built advantage, but the resources in the department store channel is very weak, with the street, shop in the increasingly saturated and resources and improve the brand image, the brand also hopes to Quanzhou channels to make new breakthroughs in expanding, leveraging the high-end brand of premium shopping malls to achieve improvement. He believes that with the expansion of brand awareness of Quanzhou, Quanzhou brands and department store channels, each city there is a demand, there will be more butt and Cooperation.
Department Stores in China Business Association Deputy Secretary-General Fan Yanru that the Fair has a country's major department stores and chain store of the professional audience, this exhibition is to attract the main reason Quanzhou shoe. diversity of needs of domestic and foreign exhibitors.
She said that at present, the domestic shoe brands and more at the low end, high-end department stores in the competition for resources, the domestic brand has always been vulnerable. In this context, the domestic market requires a platform for domestic brands and high-end department store channels,
kids baseball caps, docking and cooperation, and enhance China's domestic shoe brand image and overall competitiveness. and take most of Quanzhou brand store channel, the high threshold has been shut out shopping, the exhibition will create Quanzhou sports brand department stores and shopping opportunities for distance communication and exchange. According to reports, there are Italy, Spain,
boater straw hat, Portugal, Japan, and Hong Kong and Taiwan and mainland China many shoe brands identified to participate in the activities of development.
Quanzhou shoe planning a major push into departmen
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