In Shanghai, the BMW hatchback model is a small minority.
□ Morning News reporter Zhang Guwei
9 o'clock last night,
Oakley Sunglasses, Oriental CJ shopping programs appear ridiculous picture of a period of 6 BMW 120i ,
RayBan Sunglasses, 130i boarded the TV shopping programs. It is the first time live TV shopping sales luxury sedan form. Experts believe that in Shanghai, the BMW hatchback car sales is relatively small, open new channels of TV shopping is a car dealer trying to seek a breakthrough, but this attempt is successful or not remains to be the market test.
East CJ:
45 分钟 19 BMW booked
in the program, car sales consultants and shopping show host this two BMW cars described in detail. Just 15 minutes to play subtitles on the screen: There are a customer paid a 3,000 yuan by telephone intention money car, and another 66 customers advice. Co., Ltd. Shanghai Oriental TV shopping, according to official said, the live show in 45 minutes, 19 BMW cars have been booked.
Co., Ltd. Shanghai Oriental TV shopping BMW authorized dealer with the cooperation of Shanghai where the German, with 28.8 million and the price of 445,000 yuan in sales in the TV shopping programs BMW 120i Both the BMW 130i and BMW 1 Series cars (both hatchback models.) But the television market sales price and the price is almost the BMW is not cheaper than the market price, but their were 5 million and 10 million donated gifts, including Sony LCD TV, car modification accessories. Oriental Shopping official said,
new era hats, the make the BMW onto the TV shopping was a new attempt.
first car buyers:
to the 4S shop seen a car, VIP customers
the first 3,000 paid by telephone intention of payment the customer car (not to be named) is a 40-year-old man. He told reporters that inherently want to buy BMW 120i, had seen the car has been to Wing-tat, he is also a VIP shopping East customers, more likely to trust this consumption. In addition, he took a fancy rich gifts and services to provide on-site test drive, these factors led him to watch TV and just 15 minutes, decided to book the car.
TV shopping provides test drive, car, and after-sales service processes, and customers to 4S store to buy the same show. German Auto Sales Co., Ltd. Shanghai where Confucianism and Taoism, told reporters,
Red Bull Hats, general manager of million, due to the current highly competitive automobile market, BMW sold through television shopping show car, opened up new sales channels. BMW China Shanghai Office official said, they do not violate BMW prices and marketing systems, they open up new sales channels dealer support.
vehicle experts:
be disguised BMW hatchback price
Research Information Center, a senior auto industry analyst Zhu Junyi think so. Tongji University, an expert also said that the design of the BMW hatchback style,
winter cap, making it an awkward face sales, they can not just drop their prices, buyers get the money for gifts, perhaps disguised price cuts.
but there are some consumers reflected purchased through television shopping program commodities, they found, and on television about the completely different; cottage version of the mobile phone, notebook products in the TV shopping IF now; In addition, the television shopping service is poor, but also a lot of hot spots of consumer complaints.
Commercial Economic Research Center, Ren Qixiao fast that in order to gradually change the minds of consumers in some of TV shopping Some good reputation or high grade corporate, product cooperation. However, before the TV shopping consumer choice, it should be multi-comparison, rational consumption.
45-minute infomercial set of 19 BMW automobile (Fi
in lie of
Linear Mode
