On the brands, sales and profit
some time ago in a group, listening to an expert made a point of view of a In this connection, I would like to express my own opinion ~
a single sentence from this point of view, I beg to differ, first, there is no brand, but where's sales, sales in the market competition, consumer product brand recognition on this come from, the brand is What? Brand is on its own product quality, technology leadership with their peers, and after-sales service of one-upmanship ~ So, on sales of the brand is built on the theory, I think, is not true ~
sales is a manifestation of the inherent fundamental influence of the brand, visibility, and the brand is built entirely on the product itself, when the friend does not agree to this view, that the brand has nothing to do with the quality of the product itself, this JI is not a big thing in the world sliding What I could not help but laugh ~ ~ ~ he took IBM and the Shenzhou for comparison, said that if IBM's consumer products is a problem,
mbt shoes chapa, can tolerate,
mbt lami sale, and if the user is Shenzhou, not so tolerance, and that consumers are blind, simple blind obedience to the foreign brands, but he only saw the surface, but no one really to find out the real ~ I understand the reason why in this regard would be that the consumer is Because IBM has done well at the sale, while the Shenzhou was not very satisfactory, the customer service phone often can not get through, do not even get through the timely solution to the problem, which is bound to result in poor image among consumers ~ (on GOOGLE argument you can look at, the keyword
What service? The quality of the product itself is an extension of today's world, any business, are not promise, saying, I heard what companies have made this commitment. That is why so than the big brand leader counterparts in a chip on sale! The first step in the production process, the product of strict control, even if some non-qualified products into the market, can be resolved by the second step of the service, when consumers purchase a product quality problem, by addressing timely, which same brand of products in this market is a 100% pass rate, and returned to the consumer to stay serious and responsible, for the customer's good name! And then a pass to ten, hundred, the brand's influence on the geometric growth! This double-edged sword of simple truth, not every business can expect to effectively implement! This is the current problems in the domestic small and medium enterprises! It is true in the sale too perfect to do the increased costs will inevitably lead, but little money in the sale on the province, and lead to qualitative changes until after the quantitative result greater decline in brand reputation damage, which focus only on short-term interests, do not focus on business long-term development and brand building training, it is also common in domestic enterprises!
was suggested that different points of view, referring to OEM, that in fact, most foreign brand products are manufactured by the Chinese, they make large profits, no need to pay big bucks to buy foreign products,
cheap mbt shoes, in fact, also made our own out of this issue I will express my opinion ~
course, now China has become the factory of the world, regardless of a lighter small to large cars and other goods, foreign companies set up plants in China, employing Chinese workers in production, from design to manufacturing is done in China! Yes, the fact is the case, can the real situation is, the product's core technology is not in the hands of the Chinese people, at best, only Chinese and China's cheap labor, the Chinese people only engaged in mechanical work, no intellectual property rights, with a vivid metaphor is , Joe Smith to John Doe a group of calves, named Li month to pay four to feed, regular distribution of forage, and then John Doe is engaged in a simple, mechanical work, and finally they raised cattle, and keep strong, you can that this cow is John Doe own?
Other people's products, high technology, research and development into large, sophisticated manufacturing process,
mbt shoes clearance, leading with their peers, and peer-gap, its high profits are also necessary! High profits do not come from the brand itself, but from the technological content of products, products with their peers the gap between high-tech products of light to see other people's big profit, but saw no other people on this investment in human and material resources of the initial investment,
mbt shoes on sale, And just want to reap the profits, to plagiarism, to piracy, to ########, this is the real people despise and heartbreaking,
mbt shoes uk! This only ever followed someone else's back, not really their own technology!
even foreign brands in China to find local businesses, to its OEM, but foreign demands on product quality is beyond imagination strict, strict control of raw materials from the product checks to workers manufacturing operations, reflects business the strict quality requirements of product quality, even out of OEM products and products processed from their own workers with the same hand, the same equipment and raw materials, the quality of the final product is not necessarily the same! This one really is worth a twist of wondering.
the final analysis, product quality is a business, the fundamental long-term survival of a brand. ,
the last wish of domestic local enterprises, the early strong, the Chinese people themselves to make things more in the world, the brand name of the ring!
casually graffiti, scribbles together, and there are not fluent in the local language, but please forgive me you pass by ~ ~ ~
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