Luxury wine brand value _7982

[sandy7827]

Bar Gone with the Wind: a luxury wine brand value bring wine, the picture appears in your mind what is? Perhaps someone will answer: In the senior business occasions, successful people in suits and ties, took a cigar, hands filled with Remy Martin XO crystal glasses ... ... Yes, this is the advertised value of their own luxury wine brand's classic image. But in today's China, especially in large cities, the situation has dramatically changed: the noble wine slipped a mysterious aura, a fashion trend of the nightlife of young people essential goods. Simon's Bar Street in Beijinggongti, wine sales account for more than all the liquor sales Qicheng. Consumption of the young people here dress fashion, electronic music, rock enjoy the release of self-accompaniment, they have become the new main wine consumption, wine brand of the most important target consumer groups. Hennessy cognac vsop is well-known brands. It Hongfeng Chinese companies have long realized that wine high heels, cognac can no longer be the image that the traditional concept, and must maintain its vitality Hennessy vsop. Three years after the order to drink brandy, training would begin today ugg slipper clearance, that is, young people today. "No matter how drunk, as long as you drink my wine" target group has been established, the brand began to wine very targeted marketing activities. In the festival, during major events focused advertising intensity running, sponsor a variety of sporting events, fashion events and other major events to attract young people to the eye, all the marketing has targeted consumer groups - the pursuit of fashion trend of young people. The famous Scotch brand Johnnie Walker organized and sponsored an annual golf tournament attracts many stars in golf, track throughout Asia nike womens high heels, Europe, the United States and many other countries and regions; it with the McLaren Formula One team co-leading in the world invested heavily in promotion and publicity. The Cooperative Extension has the spirit of Johnnie Walker brand positioning "Keep Walking (persistent)" communication to the world, to avant-garde, fashion, international brand enjoys popular support. young people in order to break the traditional concepts, the young wine, fashion, wine brand carefully studied the market situation, decided to start with details. Song said, before people drink wine like a wine glass has been used when the short leg spherical glass to wine-based, then they found that small amount of alcohol drinking laws, cumbersome procedures, and gradually is not suitable for fast-growing Chinese market, development of the wine will now evolve into a whiskey glass - high foot end of duplicity kinds of peace, the body shape of a cylindrical glass, cup the body is shorter, the cup can hold ice. The glass makes the drink more personalized free, more suitable for fashion occasions, in the wine marketing plays an important role. yilai：nike high heels


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