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This is a chain of value chain. How to successfully market new products as a systems engineering view. The following are a few new product marketing value chain processes described game marketing of new products.

create new products, the market value of the In marketing, the Such as Hisense's The second is a practical function of the product improved new products. Stewart's record as Third,Louis Vuitton Wallets, a certain condensed to form a unique cultural connotation of the concept of new products. Divine water heaters such as Fourth, a change in appearance, a change in packaging,Chanel Bag Outlet, a change of models of new products. Marketing organization to respond to different significance that the new product definition for serious, develop appropriate marketing strategies,Coach Online US, the Requirements: business continually upgrade their technology to better meet consumer demand. 2, provide more safety and high quality products: enterprises through technological revolution, to provide consumers with quality products more secure. 3 Pratt & Whitney to provide more products: business innovation through the capital, to offer consumers a safer product. Second, market competition from the enterprise level defined: 1, profit: million by years of bloody water heater and brand beyond the gas water heater Macro become champion, but the million and pay a huge price competition in the market price. Million and license high flow water heater 2,USA Louis Vuitton, enhance brand value: the carrier of the product of a unique concept to establish,Louis Vuitton Handbags, through the interpretation of product marketing, the accumulation of a particular If Shenzhou 3, segmentation opponents, avoid price competition: electric water heater is the domestic market, selling products, many manufacturers of electric water heaters around the Haier To separate the competitors, the introduction of anti-power Wall's 4, to seize market share: low prices of products tend to rapidly expand market share is precious, such as Galanz, adhere to the low price market, firm size will eventually be done first in the country. 5, block firewall: Swatch of Switzerland, famous Swiss watch, in order to adapt to different levels of competition, set the high and low product lines, each line has a block-level firewall products to ensure that the main profit of this level of product protection . Elements of the new products in the market portfolio: In a market filled with a sense of the enterprise, its products into the market have I think the best business 1, low camp, low-end products, roles: First, the upper hand through the expansion of low-priced brand's market share; second, low-priced products for the upper hand against his rival, the collapse of the other competition; third, the other low-cost products firewall products block the profit charge.

2, high camp, the role of high-end products: the performance of the profits in the creation of brand marketing; high-end products to enhance brand value, increase profits and improve product lines.

3, composition: 4, bogey Subject of a new product marketing: Relation to this Game Strategies: Product Pricing There are many theoretical models. I think Practical pricing in two ways: First, . If the price exceeds the consumer psychology of acceptable gradient, the Of course, the successful Second, the market share of value: the wealthy upper hand in the price, access to certain This But many companies to a certain degree of Companies should note that the When the minds of consumers of this by Harmony) will appear. When consumers faced with a Analogies Price: Analogies pricing refers to pricing of new products, mutatis mutandis, the main opponents of a product pricing, the role of the main products for the disintegration of opponents the upper hand. Analogies pricing can rebound pipa, higher than the opponent's Potential consumers have thought of . How much higher priced rivals mocked for good? I thought the 1% higher than the price that competitors can achieve Analogies can also be priced lower than the adversary Title II: price makeup makeup is a subject often encountered by manufacturers, manufacturers of the product price is when the dealer's inventory for the same model

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implemented if a large number of Game strategy: the But must do is Some manufacturers because of the new and old pricing was no significant difference, then differences in the gifts on the implementation of the This is not a good way, in the minds of consumers, that is, firms make their own man-made Should be the same as the old and new products, the value of gifts, promotional products, advertising and staff through the end of the price sensitivity of consumers recommend different in different products. Title III: New non-purchase of new products into the market an important part of the customer purchase, the reality in marketing, customer purchasing a new product there is a negative attitude, the mentality is roughly: 1,Purses , shoes , watches, home accessories, pet su, fear of business by the 2, the fear of 3, the fear of 4,【 Network 】 bit old age of 60 network operators, and interfere with competitors on the Game strategy: marketing organizations should Manufacturers need to develop incentives to attract customers to purchase policies,Gucci Sunglasses, such as partial excellent prices, discounts and other incentives to increase. Allow customers to think Good marketing organizations should plan the The customer purchase Customers really do not buy Title IV: balancing the old and new customers for the purchase of new products will be worried about two subjects: First, the original sales of new products diverted funds. As enterprises in the new product into the market when they hope to see more vendors a lot of money dropped into the purchase, but also by the corporate marketing organization, old product sales impact. Game strategy: the vendor level,Prada Shoulder Bags, the marketing organization should help the old and new products as a project of the unit, separate from the implementation of the project management unit. Development of two projects each unit of product sales tasks, allocate marketing resources, human resources, development of differentiated marketing policies. In the marketing level, deal with vendors old and new products co-ordinate the implementation of the project management unit, the overall market learn from the progress of two projects the proportion of cells. In the stable Old and new product marketing is actually a Promotion of new products into the market

Topic A: less expense to promote the Game strategies: 1, in the annual budget to 2, if the annual budget is no 3, the There are also some small and medium enterprises will be This is a Title II: communication is not opened Efforts to spread the size of the level of communication arts skills,Chanel Shoes, the opportunities are spread around the time of the Game strategy: Define: refers to the spread of the Zoom: in the dissemination of Repeat: It is the Repeated transmission, repeat stimulation, to ensure that the target audience of the Title III: Terminal weakness in the Chinese market, sales were growing influence of the end really obvious. Game strategy: In the finished product sales under the conditions of capital, while driving sales of other products. While blowing rice bran see gratifying, but the expenses. Title IV: method is dated a lot of companies Following on the cheap, gifts of the way that the marketing group product planning part of the As the country's consumers will face the Game strategy: no ideas decisively rejected the

innovative Its elements are: the known, the head start. Event planning: through a wonderful event to make planning your Media Integration: Integration of at least three more ingenious media to spread, enlarged and your Vendor interaction: a tango, only manufacturers docking interaction will reserve time and space integration of various resources is good, 2 creative Experience marketing is the source from the experience economy points out. Experience economy is an American scholar Berndt Schmitt proposed a financial pleasure in the experience marketing point of view, focus on customer engagement and customer experience management of marketing communications theory. Highly developed in the information communication society, the increasing role of marketing experience. I think experiential marketing has two characteristics: First, action elements: the experience of consumers in the event, no longer satisfied with passively accept the information and participation in stages, and hope to see active participation,. InterContinental Hotels Group on the United Stat, communication tools developed with the consumer unrestricted expression of their views, participate in experience, and to their own Second, the happy elements: have fun experience, experience should fully enjoy the experience of happiness. The joy of factors in addition to entertainment with