We’ve always thought a guy with great style is even cuter than a guy with a J. Crew face.
Apparently, Diesel agrees -
They’ve just started a dating service to match denim fans with like-minded (or at least like-dressed) mates.
To break the ice,
Jordan Hats, a group of Diesel models are available for contact on the site – and they’re contractually obligated to send you a note back.
Those more fearless can upload their own photo onto Diesel’s site, link their MySpace page,
Julia Roitfeld Needs Interns – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice,
Versace Sunglasses, craft a little blurb about themselves, and wait for the love connection.
Besides being brilliantly interactive,
Police Sunglasses, the move seems like a good and sneaky way for Diesel to cull customer info:
Imagine knowing the basic looks, preferences,
NFL Hats,
Love Is Blind. We Are Not. Charge It! – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice, and MySpaces for thousands of your shoppers.
We haven’t been brave enough to post a profile yet,
Wholesale Hats, but maybe it’ll go something like this:
“Rehab Jean addict seeks silly, smart boy who understands Entourage is fiction and won’t wear skulls.
Likes: straight-leg, dark-wash.
Dislikes: corduroy, potheads.
No cuffs, please.”
Posted in:
News Diesel Starts a Dating Service By Faran Krentcil Monday, Aug 20,
Shop Girl Cheap Monday Pop-Up Store – Fashionista Fashion Industry News, Designers, Runway Shows, Style Advice, 2007 / 9:54 AM GMT -5