Feng brand recommended
a dike, from a strategic perspective on the big play Changchun City
snow away from the brand value of resources on a Changchun city cultural personality, Two years, Changchun City in snow accumulation and the formation of tourism brand has come a long way to follow up on, but face the challenge of further competition and development, of course, is the challenge of self-transcendence and self-examination improve the challenge: how a strategic perspective on the big Changchun city theme created snow culture culture brand, how to play a high degree of brand strategy from Changchun City snow brand value of resources.
Changchun snow, after a good resource of digging, it is now grinding to further accept the culture of the so-called jade jade device is a device, been fine cut diamonds in the rough, and even side to control amplifier. Changchun snow, is one such diamonds in the rough, and its positioning with the city, is both functional and cultural integration, facility is made form and personality characteristics, constitute enduring vitality; only when the city's culture and it exists function in the state of harmony, the charm of the city's brand to play freely or very good side to radiation. The subtext there are two, first sentence is: not cut out to be synthesizers. Zhuo is the external force, internal force itself is jade. Is to emphasize the essence and the premise, but also a conviction, the jade or jade quality and value. Changchun, snow, and snow in Switzerland, France, snow, and snow in Quebec, Canada, Japan, Sapporo and other world-famous snow snow snow resort, is in a similar and even snow in the same latitude. Yu also determines the quality of their cut of the results, but only willing to be cut jade by Zhuo, without the integration of the force to be cut with the mill, but also make life difficult for amplifier; large cut amplifier, a small cut Xiaoqi, described as a sub- Sato, a sub Yucheng. This is the function and cultural relations. The second sentence is: cut fire, burning so Dan. Jade Jade is true or false, pseudo jade, cut is the touchstone. Is to emphasize the brand's value-added, emphasizing the cultural resources from natural resources, the conversion degree of brand resources, seemingly soft power, but in reality hard. Those for the fine stone jade, stone and jade from the United States in the stone, valuable in the stone, of beautiful jade stone, the first Shihou Yu; the United States is the key to jade, jade stand out from the rock group and the reason worth a hundred times can be described as one soil and water,
Gucci Messenger Bags, a Fangmei Yu.
Changchun Li Xue Fu snow, late in the north of Harbin,
Louis Vuitton Sunglasses, neighbors and friends, but excellent ecological environment, the net forest cover and air high quality snow soft and flexible, and only the snow sculpture works save half of delay than the Harbin. The development and utilization of resources in the snow, the Conservancy can be described as a rising star, the key is also after the show, decided after the brand competitiveness is not inevitable weakening, and this is just the brand strategy and modernity. The old are old and excellent advantage of the new new; first, pre-value, after the advantage, like Switzerland,
Coach Messenger Bags, France, Canada, Japan, snow and ice industry, but has already developed into saturation earlier period,
Chanel Handbags, while snow and ice industry in China starting late but is starting to prove staying power, as potential sufficient. So, I to say: Amplifier big support, and better arrangements for good resources, good seedling culture better, use some of the time, discipline and adequate tuning, amplifier build thick deep support only a long way. Zhuangzi also Pour a glass of water in the break and the low-lying land on the grass when the ship can only put one. The strength of the wind is not, there is no negative for the power of great wings.
Changchun snow, can play and even urban city theme culture brand any brand of big, so I be referred to as jade. Jade and devices, from jade to the device, is to express the image of the snow in Changchun, cultural resources from natural resources to shift from the natural landscape to the cultural landscape development trend; and urging the snow in Changchun, as soon as possible from the tourism industry up to cultural awareness, from the This is placed in front of Changchun City to upgrade the cultural war is the need to seize the opportunity, can not dodge the engaged the battle. As a quite divine, Changchun city of snow, after accepting a certain point of view, not just tactics from a strategic perspective of sustainable thinking and practice together, thus to improve the understanding that sustainable value to cast gold brand.
environment, resources, history, culture, economy and people themselves, are the composition and decisions of a city brand value elements, which integrate the final decision of the brand essence. So, the city must be great culture snow culture, Cross-cultural harmony of form, rich sound in a certain aspect of the process can not be biased,
Guizhou Province in southwest China, but not showy Shuashua culture. Brand strategy should become the dominant thinking is that from time to time and the real field system, standardization, and a grand vision, and begin with a more long-term perspective is both solid progress; both stand high and see far, see more stand on the standards; for both the a prospective themselves, but opponents see it clearly; both pretty good idea,
Miu Miu Shoulder Bags, but also the first step a few. Brand really should do is the unity of internal and external systems, a good brand is the function and culture, internally and externally, within and outside the echo, also complementary; successful brand, excellent brands, they will not be huge assortment of outer or The current yield of the deluded eyes.
Second, from the brand strategy practice, the present value of the brand system in Changchun city snow snow
Changchun, should both natural and humane, but also personality. This may be different from the same Changchun snow snow snow line similar to the characteristics, of course, more snow in Changchun as well as the nature of the core values of the brand. Changchun Changchun people in the snow and the snow conditions, to keep deep down the track in brand strategy to accelerate sustainable. If we say, has been singing the The former is the perspective of those invited to the call of the future be issued, and some passive; the latter is a tone of affectionate sigh newcomers, including the initiative. The former is a present tense or present progressive; the latter is a now completed, and repeated recollection of the past perfect. The concept of in-depth infiltration, infiltration into the emotional, is a magic weapon for brand development, brand strategy is the implementation of practice of the Golden Rule. Click here to advance to the operation of Changchun, and make it into the snow at home and abroad and the different Changchun Snow Brand Advocacy recommended system, must be well distinguished from the previous reference to ice and snow regions tourism, winter sports,
Prada Handbags, ice trade, cultural snow, ice and snow art among all sections of the narrow concept of ice and snow culture, govern-style look at the problem, the development of holistic thinking. The former is an industrial chain, which is just a link. To the tourism industry in the urban culture in the snow as the snow, let snow conversion status, the role of conversion, conversion emotions. Managers such thinking, thinking can be achieved from the tourism industry to industry, the brand of thinking and the city turned gorgeous brand thinking.
a hero status: the status of a clear protagonist of snow, the city created the difference of marketing cultural personality
Ice and Snow Festival has been called the world's four are: Carnival in Quebec, Canada, Norway, Oslo Snow Festival , Japan, Sapporo Snow Festival and Ice Festival in Harbin International Ice and Snow Festival in China started. Analysis of the whole picture of the law to be seen, the theme of the Oslo and Sapporo very clear, but snow festival; Quebec is even more accurate by adding a cultural function on the expression of another,
Gucci Sunglasses, called Carnival; Harbin Ice and Snow Festival, said. Given the above, Changchun in terms of showing respect for international norms on the domestic or personality, or in terms of brand characteristics on the actual production or from more than ten sessions on the practical benefits are to be withheld , so that it appeared easier to brand meaning and brand taste. In fact, the At least now corrected to read: true personality. But its meaning is not completely exclude the ice, carnival, and more elements, but the brand value is highlighted. Proposed to use the brand, and certainly not the main brand. Snow Day is a travel, carnival platform, Triangle ingredients.
a snow line concept: a clear positioning resource endowments, demonstrated that nature, which led to the framework, and bring some human production, management and consumption patterns of economic life. The world's major ski resorts and the four cities where the snow festival, both in and near the degree of latitude forty-five bring down the geography, and Changchun, located just to bring the world's major black and three golden belt in the world . From a practical point of view on the occurrence and existence of discovery and analysis, mutatis mutandis, the reference to the World Gold Corn Belt, I think, can boldly that Changchun might take the lead in research and demonstration in the side edge of the promotion and use, because the best snow in Changchun of natural resources in the latitude band born out of the hinterland,
Do not understand the many products, the natural with the gold band and coincides with the corn belt. The snow line in this gold belt, western China, the Shanghai World 吉尼斯总部 also recognized as Changchun should try to put a This is the brand foundation, the foundation of the brand strategy, brand value and cultural foundation of the geographical features, special resources, special connotation of the Troika of the first drive. While living in Changchun, northeast China, for China to attract tourists and to undertake is basically from one direction, but is located in the more remote and inconvenient Altai, and in the same channel in Changchun, Harbin, on the north, so that From the geographical point of view, Changchun, China's gold snow line of the front and This would give the city lay in the snow on the first brand created the basic advantages, but also to fight the superior brand of added confidence. Because, like the economy that the ice was originally born by the existence of geographical latitude and success or failure of industrial activity, has latitude in nature must also be for the regional economic and cultural heritage, the more profound the accumulation of large, its modern culture to recruit, blending and Inheritance can more fully. Advantage of this brand positioning, both in its tension can be distinctive, and can roll freely.
concept of a pro-snow: a clear positioning of brand culture, and advocate cities, have not yet found the culture of the proposed concept of a more personalized, that is, show no distinctive cultural image segmentation. Changchun's quite short but emotional first avenue of gas, reflecting the city's quality and temperament. Expect this world-famous snow festival in the beautiful city and even surpass de Ying.
depicts a group of brands: Determine the performance characteristics of culture, the image depicts the brand image
First, the proposed change ... ... Snow Day represented by younger, more importantly, easy to remember also inherit joint culture.
Second, the proposed starting from the next, each section of snow to set a clear and responsible care for the culture of the world more subject to this as a cultural attraction in advance publicity and psychological intimate warm-up, China initiated the Shanghai World Expo as the In this way, both effective Changchun International Snow Festival highlights the cultural heritage and cultural advocacy characteristics, but also abandon the boring, dull and similar, showing a brand culture, but also enjoy the four seasons will be established for the snow festival museum to add the content and subject matter differences.
Third, the proposed features with the local culture and folk life linked to form the natural scenery, folk customs of the customs, culture and charm of Changchun, the three pillars of the Start planning large-scale packaging Shaman Snow Festival in Changchun stunning projects to create large-scale real Snow Festival performances, together with the shaman International Forum, thus forming a cultural brand in Changchun, a beautiful snow, sub-brand, sub brand.
Fourth, the proposed section being set up in Changchun Snow stanza, the pro-snow poetry, including original works of poetry contest snow, snow theme of ancient poetry reading competitions, contribute to the cultural content rather thick, sub-brand and culture new cultural products.
Fifth, the proposed increase in addition to snow sports activities outside of the snow performance snow commemorative activities and participation, by the target customers as the main character shooting a small film, accompanied by fine production,
What social value and significance of 2010-09-07, the formation of a new series of self-Snow Festival souvenirs.
short, act now, focusing on the implementation,
Prada Shoulder Bags, focusing on the formation of the system, first and foremost, to maintain the brand strategy to win, and then attached to the brand strategy, improvement in the supplement. Changchun City Snow cultural brand, will be sunny, colorful eye-catching.
Changchun city from the strong strategic and cultu
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