Dr. Xiao Lihua thesis written by i1 CEO Yan Xin, chancellor Liu Lei, Zhang Yu Hai Ding Ding, chairman of the Oriental Plaza is still leader and capital designer Zheng Luo, Wang Ning, vice president of CITIC Bank Bridge over the jointly suggested a heavyweight!
are simultaneously launched a series of exercise courses: ★ construct the brand for the core of rapid afford necklace; ★ allow the construction of landing information, see the results; ★ business intelligence - data based on facts and scientific decision-making, improve management and Performance; ★ ZARA buyers and rapid supply chain system to decrypt; ★ scientific exam of documents business team training; ★ orders will enhance the performance of skills; ★ how to decrease costs and reasonable control of inventory; ★ how to conduct brand positioning; ★ customers Training - --- Science and sales planning education; ★ clothing sales skills; ★ senior supervisory training series; ★ organizational structure and process optimization; ★ how to plant and strategic win-win; ★ advanced display division training; ★ scientific operations - to establish marketing plans - Executive - Optimize system; ★ peerless team to build the hidden - were good.
some courses in Younger, WSM,
Puma SF Trionfo Low, Erlang slave, Haier, Belle, Xingmeng, billion Verde, China Bo Yage, Bosideng have clouded as one house training and other enterprises to do; Chinese Academy of Sciences, China Textile University, MBA,
Puma Trionfo LO L II, EMBA, graduate students, instructing doctoral courses and lectures; in IT168, E-Works, Analysys International, China and the U.S. CIO Summit on the Global CIO Summit Forum, Summit and other universal public mass customization lectures and training, a easy, vivid and comic, sharply, directed at the nature of systematic ideas + methods + tools, training, action can be finished instantly, satisfaction, effectiveness, evaluation is very high!
need to contact:
Welcome Agents QQ: 62753 MSN: [email = [ft = # 0000ff,, Times] oliverxlh@hotmail.com] oliverxlh@hotmail.com [/ email] ; BLOG: http://oliver25.bokee.com
courses a, [★ ★ ★ ★ ★ quality courses to build the brand as the core of rapid supply chain
Why the one hand, a lot of inventory backlog of business, while users have a lot of absences are not met? Is your business the emulating problems:
brand positioning fuzzy? Enterprise everyone for their understanding of brand positioning are inconsistent?
no prior product planning, product structure is not reasonable? on the lower body / structure categories the proportion of inappropriate? Can be secondhand with poor?
product evolution is always to the order will not end?
always a quality product? Processing and reproduction of single-cycle, high costs, cost is not high?
not timely distribution, transport cycle, high costs? Replenishment / return / transfer cargo is not timely?
Store goods shops are still in the mountains phoned the cargo is not enough?
promotional discounts in addition to reduced-order outdoor no other way? Effect is less and less satisfactory?
... ...
1 complex surroundings, life-cycle theory of how change occurs? To us and inquired what sort of inspiration?
2 status and feedback to ailment diagnosis
3 to build the brand as the core of rapid supply chain ---- beat model / drink model / dirt model
4 base plate program
5 Express panel plan
6 turn single intend
7 Troubleshooting and interactive
Course II, [★ ★ ★ ★ ★ quality courses for information technology layer,
Women Puma Espera, see the effectiveness of information
construction peccadilloes are everywhere: the concept of light-weight efficacious, light-weight hardware, software, data re-light system, light weight electronic business, light heaviness technology management, and construction of light-weight petition ... ... how constantly manufacturers demand the system how perfected into the How many management preoccupied, how on SAP / ORACLE / KINDEE / UF how many additional software companies have closed down? (ERP) system is apparently not a panacea! Significant investment in hardware and system construction, sales and profits mushroom, several companies faster inventory turnover? How to make information technology rapidly landing / paid off? Entrepreneurs are not terrified of input, output is not afraid, afraid of the input / output percentage is not value it!
1 ---- stone hills of foreign information technology lessons learned
2 incorrect information technology and knowledge
2.1
2.2 Common Errors in perusing and information
2.3 steer and Information
2.4 and taxi information
3 Information Planning
3.1 business planning strategic planning
3.2
4
3.3 system building information systems information technology selection
5 items treatment and quick results
6 System Operation and Maintenance (third of Technology / seven management / twelfth of the data / seventy eight decisions)
7 Troubleshooting and interactive
Course 3, ; [★ ★ ★ ★ ★ quality courses in business intelligence analysis ---- based on scientific facts and data decision-making, improve management and performance of information technology
basically equitable stuck in this stage after the log of the facts, did not send processing, thinking, decision-making! The benefits can be strange! Where large measures of file lying lazy! Decision-making namely still the orthodox racking our brains, the feel? Data analysis namely merely a matter of technical staff? In today's rapidly changing market claim, the integration of message must be faster, we have to administer, affair, technology, facts and file based on rapid decision production and enhance the quality and efficiency of decision making!
look at the business analysis process:
? is not a lot of open appointments or wrote a thick report no one under the This decision making, timely turn single / replenishment / transfer cargo / promotion?
? is not the only person on the analysis of a single paragraph and no one is responsible for the total?
? is not caught the beard eyebrows, everything analysis?
? sales of 200 sales of 100 models must be better than the sell it?
? ... ...
1 stones from other mounds ---- alien information technology lessons learned in marketing who
2 coordination meetings?
3 information is collected?
3.1 system
3.2 outside the system
4 ==== scientific analysis of how smart three-dimensional analysis
4.1 aisle dimensions (Regional - Community - stores, etc. etc.)
4.2 Product dimensions (categories - Class - number, color, old and new products, fabrics, size, price, etc.)
4.3 time dimension (year - month - week - days, etc.)
5 scientific decision-making
5.1 replenishment / migrate cargo / return policy
5.2 facelift in time the composition of promotion decisions
5.3 turn a unattached decision-making
5.4 / replenishments decision
5.5 ... ...
6 Troubleshooting and interactive
course four, [★ ★ ★ ★ ★ quality courses] ZARA buyers and rapid supply chain system to decrypt
ZARA as ZARA is namely ZARA so many gifts and excellent performance as Chinese clothing undertakings have started their own For ZARA mode of understanding can be narrated as magnanimous see benevolence and the sage see wisdom: Some folk think that ZARA success of the model lies in its rapid sham and a strong sham of the team; Some folk think namely the opener to its rapid production prototype to eradicate the all textile and apparel industry supply chain bottlenecks; Some people think that lies in its efficient logistics and delivery system; Some people think that the key lies in its high-frequency, user-friendly information systems and communication mechanisms; Some people think that the key lies in its extensive marketing web and the aptitude to quickly sell the concept of propaganda and is supported by its solid financial strength; some people think that its highly integrated vertical supply chain and operational mode ... why hundreds of Chinese garment companies to learn ZARA quite low success rate in the end what?
1ZARA Background
2 rapid supply chain system
2.1 buyers, product devise
2.2 Organization and acquisition and creation
2.3 product sales and distribution
2.4 Series feedback
3ZARA Photo Appreciation
3.1 Products (Men / Women / Children)
3.2 window
4 stores and garment enterprises in China to build a large practice
5 ZARA mode and interactive troubleshooting
course five , [★ ★ ★ ★ ★ quality courses business training
team of scientific examination of documents your union is not often we are optimistic about the explosion in advance shall not explosion a big backlog inventory? Do not see the dingy horse in the flame, but cold-called best-selling models, but they make up not only anxious to see the goods? Your single-trial process, participants,
Puma Ferrari Shoes, etc. What? A few years antecedent the best-selling models lacking information is not saved? Is not always had to re-find clothes everywhere? ... ... How to choose a single person on trial, reasonable arrangements for a single trial process, to ensure the goods structure, color, fabric, the version is more reasonable? Increase the proportion of best-selling models and reduce the proportion of slow-moving models? Reduce inventory ... ...
1 Why should business team single trial?
2 What is the business team?
3 business team membership?
4 team set mercantile benefits?
5 business reiterate team what?
6 What variety of single-trial process is more reasonable?
6.1 time-planning agenda
6.2 style class
price segment planning
6.4 6.3 Single trial timing
6.5 trial a single paragraph (linen / color / type version / Price / amount / ... ...)
6.6 shall review how the integration
7 single score?
8 trial single instance
9 Troubleshooting and interactive
course 6, [★ ★ ★ ★ ★ quality courses to enhance the rendition capabilities
order will not want your business franchisee in the order as much as likely when ordering? More orders will you? Certainly do not want to set up a small business, how to order be considered good? How to franchisees brainwashing? How to give yourself a good set of staff training and tools to really aid, then surgery franchisee reasonable order? Just set it according to their favorites? Vision than anyone else the right time? How to determine the proportion of the size of orders?
1 the elementary principles of rational order
2 sales, orders and overall profit and loss analysis
3 orders for each band rational analysis
4 categories on the lower body structure analysis
5 ratio analysis
6 color analysis
7 price section analysis
8 tips to enhance the performance of orders will be practical exercises
9 orders
10 troubleshooting and data analysis and interaction
through a array of exercising can generally be amended Performance order will be 10-30%.
course seven, [★ ★ ★ ★ ★ quality courses on how to reduce costs, and reasonable control of inventory?
Why speed up inventory unconsciously? Why get rid of inventory is always the same as the demon? How can I use it yield?
1. how sales forecasts? How to reduce anticipate error? Switch stores plan?
2. How to make sure the store inventory control and distribution standard? What are the factors to be thought the criterion distribution?
3. how reasonable estimate of the total?
4. how to conduct a single paragraph to determine the amount of orders?
5. how to conduct preparation? Got to use MRPII software?
6. how rational fulfil of merchandise?
7. How quickly turn a single?
8. how effective marketing?
9. a decline in sales models do? How to avoid repetition?
10. either garbage inventory, it can be treasure! How to alteration waste into treasure?
11. Why should the stock decline in merit? Specifically how to do better?
12. how to wash up inventory?
13. Troubleshoot and interaction
course 8, [★ ★ ★ how to conduct causativeable mark positioning?
Is your business the retinue problems: brand positioning fuzzy? everybody within the enterprise to understand their own brands are not the same? Product / Price / channel does not mate the phenomenon all appears? Product manner has been wavering? Frequently Asked Questions
1 brand positioning analysis
2 brand positioning brand positioning principle
3 content
3.1 history interpretation
3.2 consumer brand positioning ---- Object object DNA analysis
3.3 Consumer Products Positioning
3.4 style design units positioned
3.5 product category positioning
3.6 price point
3.7 marketing channel positioning
3.8 Brand positioning
3.9 opponent positioning
4 Troubleshooting courses and interactive
nine, [★ ★ ★ buyers scientific training ---- merchandising training
many companies there are errors on the buyers, or simply purchasing product planning it? Just approximately to purchase goods is a good hand? Do not need to do a careful analysis? Sales do not need to know? How to partake in the dynamic inventory control to business? How to scientifically formulate product planning? How to adjust, monitor and optimize?
1
2 chief functions of the buyers team buyers constitute and product planning division
3
4-band plan
4.1 theme and fabric color planning
4.2 classification planning
4.3 planning
4.4 pricing plan
4.5 Cost Planning (costing)
4.6 to load the system orchestra plan ---- Weather / North-South distinctions
4.7 wheel planning
4.8 distribution and inventory control planning
4.9 of the total planning
4.10 promotional planning
5 garment buyers patterns world-class benchmark ---- ZARA
6 Troubleshooting and interactive
course X. ; [★ ★ ★ ★ clothing sales skills
Because of failings in guide store shopping guide language played out each day to quit the scene of lively dismissal of the customer, merely we do no understand, but likewise continue to use the wrong direction to communicate with customers, persist to take the initiative to the visitors inadvertently precluded. In fact, each store every daytime have fewer to sell at least 2 or three chips of clothes, can be some of our extremity managers are unaware of, but also to such a location occurs again in the cache.
but never had such a large person to count the elusive losses! For example, empty of, for example, to shut out potential customers ... ... eyes just gazed at the physical material! Opportunities, sales, profits that flow in the cracks hidden drain away!
how to improve into the store? How to improve the turnover rate? How to improve customer price? How to improve retention rates? Faced with a annual accident
scene, our corporation / manager / staff ready?
1. how to handle with customer narrations
1.1. shopping guide to shops near to the customer enthusiasm, can the customer coldly replied: I just see
1.2. customers like, can be accompanied by, said: I think the general hardly evermewhere else and then hike approximately to look
1.3. face to face demolition, the current packaging,
Puma Shoes, the customer still retake the test behind the current, remaining a
1.4. ... ...
2. how to deal with clothing dress the problem
2.1. customers to try several sets of clothes, the nobody that turned away
2.2. I do not like this, very adult, appears to wear a good old-fashioned
2.3. Customers fitting while, in fact, size is very appropriate, but customers think it is a small
2.4. ... ...
3. how to deal with the publish of quality clothing
3.1. this is new, as alike models, is the customer mistakenly trust that last year's age
3.2. This is the clothe, I satisfied with color, fabric, this place is not that comfortable
3.3. It can not clean the clothes, really troublesome, I do not absence
3.4. ... ...
4. how to deal with customer price objections
4.1. I come to your shop several periods, I sincerely hope you and then I bought a cheap
4.2. with you across the store's clothes The style is nearly exactly the same, but the price is much lower than you
4.3. I have come to your shop monthly, the customer is old friends, do not discount it
4.4. ... ...
5. how to deal with customer discounts and compromises in
5.1. one does not discount, buy three no discount, if one so I do not buy
5.2.'ve bought clothes discount on the play so powerful, really Wohuo you amount of my post
5.3. you just listed the clothes said they do not discount, but the latter has played a more than a low
5.4. ... ...
6. how to deal with customer grumbles
6.1 customers return period of non-quality problems due to style and demands the return
6.2. according to the provisions of this can be returned, but the problem is more than the raiment return phase
6.3. quality can not be testified, but the customer are asking returned, not decided not out
6.4. ... ...
7. troubleshooting and interaction
courses XI [ ,],[What constitutes a eligible supervision? Pre-mission to do to arrange?
1 how to manage the end of the three core: Cargo / games / people?
2 how to make a good gold shop?
3 site shop process and evaluation manner?
4 store inspections what to do preliminary go before?
5 field sales presentation skills?
6 display alternatives?
7 staff motivation?
8 peregrination store inspections synopsis report templates and techniques?
9 Troubleshooting and interactive
course twelve, [★ ★ ★ ★ organizational structure and process optimization?
Your business is not the subsistence of organizational structure is not clear, unclear job responsibilities? no complete and remove process,
Women Puma Repli Cat, and more to do profitable work, do not add value ... ... spirit is not high? concern staff in dictate of the dry matter, staff concerned about the dictate of the dry matter? want of heavy-bit offside dislocation in place of the phenomenon is very momentous? Execution?
1 business status and problem diagnosis
2 organizational structure and process optimization of the standard?
3 world-class garment enterprise organizational structure and processes refer to the various ministries and examination system
4 KPIs and interactive troubleshooting reference
5
courses XIII ; [★ ★ ★ How to win with the strategy of the factory?
Ministry of Commerce unlocked a scrutinize, a survey of 84 kinds of textile apparel, 86.9 percentage of the oversupply of goods!
1 Why build the factory set up strategy?
2 reverse marketing strategy
3 factory standards?
4 how long-term win-win strategy for the factory? ---- Value analysis / standardization / simplification / KISS / EC
5 how to work together to reduce costs?
6 how to work together to assure and improve quality?
7 how to work attach to expedite the speed together?
8 Troubleshooting and interactive
courses fourteen, [★ ★ ★ advanced preceptor training
display display display department of duties is it? Display department came out only in the goods on the goods below the color / category / lower body / venues passively adapted? Teachers display good business to begin in production planning, store planning to space prefer than after the passive!
1
2 color fabrics planning plan
3 store space planning
4 props planning
5 exhibit techniques
6 window display
7 worldwide big display program
8 Troubleshooting and interactive
course fifteen, [★ ★ ★ scientific operations - to create marketing plan - do - in addition to optimize the system
promotional deduct not It is statute? Why is increasing the intensity of deduct? Why are scale up early improvement? To the end of the quarter was in line with profit maximization marketing principles? How to attain better sales results?
1 promotional marketing elucidation
2 categories
3 promotion plan - implementation - optimized system
4 to enhance the skills and usages of sale effectiveness
5 Troubleshooting and interaction
Course sixteen, [★ ★ ★ excellent team to build the secret - good
total employees (adults) is not exhausted of preaching? Adults do not like to be taught, but prefer to scrutinize with their own eyes, hard to understand, a short films, a partition of interaction and communication, the staff more conscious of their value, understand the importance of teamwork! good idea to create a total of
1 and the team to watch short film way
1.3 influence each other's artist
1.4 ---- Wild Goose admission and self-praise
2 ---- how to create the backbone of the enterprise and mid-level execution to enhance the value of the next person to achieve
2.1, to make our own power; in human, whereas the best; above who make people's intellectual
2.2 Upper: Taoism; middle: Confucianism; Primary: Legalism
2.3 monkey story
2.4 had no criticism is power, reactive power assist is over! director ought support, not ;
2.6 workers / person resources / wealth / person tear
2.7 Training and upgrading: You can nay to learn, but your competitors do not;
3 watch the video > 4 Troubleshooting and interaction
more information see Xiao Lihua blog http://oliver25.bokee.com (thousands of treatises vocational good txt, was appointed Star of Chinese blog)
! ! ! Monograph
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