low-threshold method:
Option One: One daytime a dollar beauty, customers must disburse 365 yuan, you can enjoy the beauty care throughout the year, effectively using cheap price to preoccupy customers to come, then through the year sales to earn appended profits.
Option II: 2400 yuan in card, do at least 20 times, back to the end of 1000.
Option Three: Foot 5 yuan once (only once) and then promote the annual Foot card, 1880 yuan 99 (reservations necessitated), fewer than 19 dollars / one-off extension, and second, this can not profitable.
program 4 years card $ 740, send the product 380, 30 Foot, 10 oil.
Note: The above program using low-cost extension similar to these customers, which can then be sold, such as the transfer card or project bundling.
program five: whether the high-end beauty salon is not available this low threshold approach? Of course, if a high-end store promotions designed to be 3-8 million of the cards based on adding a 1888 yuan way cards, restricting the use of 2 months, 2 months after the turn card and must feel satisfied.
to reflect the limited time-limited opportunity.
low threshold to enter the decree, overdraft law, comparable law, a single tear method, POS designated point method, money provocation, experience, law, special law, value method, lottery method, transmission method, fastening method, packaged method, transfer card method, twice method, referral method, the additive necklace method, assortment Care Act
There are many similar programs: such as the All hospital services Eleven o'clock Hou, 100 do not even three projects selected beauty services. This year is the 60th commemoration, you can also put ahead a 666 yuan with the local element to provide 66 female compatriots into the radiant greet National Day activities, anyway, as long as defiance to use their heads, promotional options are superfluity.
overdraft method:
cards: many of the existing beauty salon to do with the card sales, the brand new project in the absence of current cases, new customers, and its promotion policy: all consumers to pay 1 million to the beauty of its care, the project half price, product tickets. There may be 8 thousand, six thousand and so on. This promotion plan design has advantages, but for the loss of beauty is a big profit;
2, increasing the card: Consumers stored 20,000, 2 years after the primary care, the 20,000 all cash back, known as Beauty stock;
3, optional cards: consumers pay $ 10,000 in one year can be unlimited, not only the project, limited time to select their preference types of services.
4, finally free card: the beauty salon project split, lifelong free services, such as the hydraulic lifelong card; basic care for life cards;
Description: In fact, the ecology of beauty itself financing , the emulating method and means, yet highlights some of the maximum mutual way to beauty salons,
5, can retain customers long-term consumption.
1. Every 1000 dollars as a pedestal number of cached value to the purchaser to set up a bank list in the appoint;
2. Customers accumulate (period 2 months) or consumption of over 1,000 yuan a single product, into the customer's bank account 10% of the cash deposited in the customer scorecard 10% of the integration points, giving 'family card '2 Zhang;
integration points the amount of customer service in-store consumer use of cash arrived in full, in cash to buy the product arrived with 50%;
4. The amount of cash as a bank account or the customer's assurance fund their children's training fund by the customer at their elimination.
Note: Each card can do 2 free family care, I can not make.
contrast:
1, beauty in card 1,800 yuan, while in the second half to send the value of donated 600 gift Packing carton;
2, beauty salons in the program card 2000 yuan +1 , by far to send the value of 600 gift Packing carton; the second year can be at the peak of a dollar beauty, (the first three months only services do not sell products.)
Description: For customers, the more and more favor to take advantage of, in fact, policy design is to grant customers to select the second method, but compared with the first one to do it.
such as beauty salons card design 1000 yuan 3000 yuan card, with 1280 yuan and 2880 yuan card cards have different, for the 3000 yuan relating to 1000 yuan, at least three times higher than the benefits to be impressed by the customer, with 1280 yuan and 2880 yuan card card, the customer looks equivalent to 2 times, if there are three times more than the benefits, customers can accessible adopt.
single tear method:
its policy as follows:
one, such as weight loss related to the project, known as the five hundred yuan to do 100 projects, in fact, from the belly to the arm to the thigh, once done ten places, only the equivalent of a full set off to do ten times only;
Second, if the customer site can be traded, according to different consumers have as many as fifty-six kinds of gifts, plus the amount of layers, such as mini-containers, small gifts, plus the number of multi-project, raffle tickets, etc.;
three cases, such as: beauty salons common promotion policy: annual card: 2000 yuan, 1000 yuan to send the product, sending an extra hand care and conservation 10 10
ovarian times. Get back to send more, customers will feel wool, no sense of the value.
view of beauty in card is relatively complicated to open, adjust the policy can be converted to:
premier step: beauty salons six cards 1500, to send the product $ 1000, limit the day to open card is valid;
second Step: If the customer plus $ 500, you can enjoy the whole card, the card is half of the last six months offer.
Step 3: If the customer then compliant, hand care 5 yuan / time, limited to 10, ovary 10 yuan / time, finite to 10 times
: Do not give one the benefit; comprise the use of female spending time to spend more to buy addictive desire; runs the risk.
designated point method:
its policy as with:
free program card spending: in a massive salon widely used forms of sale, all almost beauty items calculated into points by the customer swipe-card draw-point consumption. But there are problems, that is, the characteristic amount of points and equate the customer is very clear single price, generally the best way to cultivate is:
such as customer deposit of $ 10,000 sent to 2800 points, a total of 12800 points , Bath 28 points, 10 points tea, required oils open behind 188 points, so each customer consumption are not remove how many was spent, it is easy to do consumption.
note: too slothful to use the customer accounts to consumer psychology, and points to work through the gifts consumption, and the total time spent, diverse discount, a accustomed is very troublesome.
cash method:
its policy consist in ...:
1, beauty in card 1380, send $ 70 gift Packing carton;
2, beauty in card 2,000 yuan, 30% off compromises, and get 700 gift Packing carton
3, beauty in card 2000 dollars, so 10 times, the cash back $ 600 or tourism, when in the meantime to send 700 donated gifts Packing carton
Description: In fact, three options profit for the salon are similar, but the focus of the third method accustom sales, customers have the consideration, effortless to approach.
experience method:
its policy It’s about time:
program: experience in the beauty salon opening day, month two days, every time two people, old customers can spend 18 yuan to experience other projects (typically high-priced services are breast), and old customers to introduce new customers to spend 18 yuan to experience-based care, or in the low season from first to 31, spend 1-31 yuan to beauty salons choose to do the project.
A case: the cause of opening a beauty salon, in 6000 Yu Zhangxuan nigh communities distributed brochures to promote the launch of the Promotion provisions in the beauty salon every day during the promotion 30 Zhang Meirong low sales service card, its price, according to the consumer to the store to buy the order set to 1 yuan - 30 yuan. While supplies last, sales of other services according to the original price.
a beauty salon to attract consumers to triumph market tournament, launched the Activities, where the experience in any beauty mart services, experience the maximum prices are $ 25, and after the consumer experience, according to their own emotions of discretionary payments. This method is 500 kinds of orthodox methods [method]
any offer of a home from Shanghai to Beijing SPA Body into the club, they entered Beijing in its surrounding large-scale dispensed widely within the community, What is SPA Indicated on the coupon, all holders of the coupons to consumers only spend 99 yuan, you can experience the value of 280 yuan, respectively, $ 380 facial and beauty treatments and aromatherapy beauty care and perfume of all time back. As the plush club and surrounding residential consumers with high spending power, so one month before the promotion in the approximately 100 people to use coupons to the consumer, and 20 Yu Rencheng to the club members (beauty salon coupons were dispensed and 4,000 canvases). This method of mores and treatment in the beauty salon, a writing mentions, if you live in a culture with some of the SPA things such as dishes,
Puma Suede Shoes, books, panels, etc. the better.
Description: Experience is derived from the first transformed from the avenue to send a single, Take the avenue to send a single sprint, and immediately there are still many companies use, with very good, to watch if there are no new minds , McDonald's, KFC chicken coupons, student card, download the shadow of this method has.
special method:
its policy It’s about time:
a Beijing hospital in a neighboring cosmetics store, in order to achieve to attract commerce, while the intention of cleaning up catalogue in the period of 5.12 Nurses , organized a ten-day Any hospital feminine nurses, based on my work allow, go in person, that can buy 3 off the price of the specified 20 kinds of products.
Description: This method is a good shop in the front yard of methods and models, but not too much variety, discounts have separated off from 3 to 6 fold, should be forcible difference is momentous.
Value Method:
its policy as with:
event consumer products to consumers NT $ 300, plus one additional $ 20 will receive the money value packs XXX:
apt send a gift archive including: XXXX production value of 148 yuan. XXX shower gel value $ 130 bag value $ 36.
5 chocolate enterprise and a beauty salon franchise with co-organized the Activity states: Where in February 14 Valentine's Day, in the beauty salon to purchase any products or services, respectively,
Another example: the customer purchase home promotion vocational bosom suit sale 2680 yuan (price 2880 yuan), special gift cards in hand (or a fasten), time distinction, year to latch in customers to Beauty hospital;
Description: This is our plant many years ago, a method constantly used, can not be over 20 yuan packages to make money, but pedaled by 300 yuan through its product sales, of course, beauty can also go to some of the big market share some similar entities, to do their own promotion. Later evolved into a fusion with the membership, to do a card, plus 98 dollars, you can gift each month, $ 38 million, but the gift is not the product, had a shower gel, hand jaws, aroma hanging bottles, all butme unconventional products sold.
draw method:
salon held a 3 months up to the beauty salon for a certain amount of consumer spending have the opportunity to participate in on-site sweepstakes, prizes are more than ten species, of which the most attractive medal is a Jialing motorcycle or a Hong Kong Thailand places.
replacement method:
arrived in price method, likewise known as: where to purchase slimming procedure services during the event card customers can participate in 10 (not product)
Recommended with: abdominal weight: body sculpting wheel oil + oil + rosemary + abdominal knead lotion (? dollars)
thigh weight: body sculpting cycle oil + oil + leg massage cream + rosemary (? dollars)
arrived on the corresponding essential oil bottles with the sum of:
1. arrived with $ 50 bottles are: tea tree oil, grape oil, lemon oil, rosemary oil, sweet orange oil)
2. arrived with $ 70 bottles are: geranium,
Puma Running Shoes, purple, chamomile, sandalwood oil, arrived there with $ 100 bottles: Rose oil
During the event, new customers with no consumer completed other beauty care beauty salon to open the card in the card, will receive the remaining number of nursing care card (Note: no more than half of the card number), while a natural open card incentives; with other skin care bottles (or boxes) to purchase the suitable product in the beauty salon, an vacant bottle (or carton) 10% discount, two bottles (or boxes) 15% discount, three bottles ( or packaging) may be 22% off discount (Note: total no more than three);
Description: The first can be for antique customers, the second can target new customers, customers that use the concept of replacement value.
binding method:
triple activity:
full purchase price of 280 yuan a mask (Toner + Aqua + pith)
half-price purchase of a 455 eye-care million (+ Moisture Cream + Eye Mask revitalizes)
treble buy a 572 yuan summer to support film (revitalizing maintaining moisturizer + beauty + regeneration element)
Another example: a basis year card for a purchase Zhang, health care products can offer half of the amount purchased, yet discounted lingerie and other relative ancillary products)
Description: The combination of customer focus, to promote a full set of beauty products, some things anyway, not to make money, do not want to make it may make to, might as well do to achieve partial profit sharing to stimulate sales tool.
packing method:
in many big stores which to enumerate the anniversary consumption of the customer, annual afterward annual card 2000 dollars, selling 20 bottles of customer products, bottle 100, a total of 2,000 yuan, a total of 4000 yuan However, the customer will sell 20 are particularly uneasy, as a customer throughout the year to do beauty program: anniversary card is 4000 yuan care and the emancipation to use the product 20 (bottle) to a nailed brand. This is basically home to meet the customer claim for the product throughout the year.
Note: This will not always sell to the customer resentment, and the relative is a gift, the customer better preferred.
turn card method:
learning sales-type chain transfer card in the form to the customer adore Zhanxiaobianyi psychological, customers higher value of the card spending. That customers do 780 dollars card, if the turn card is 3800 yuan card, no matter how much money left in Cary, have to count by 780 yuan. And so on. Or poise doubled. There is also a turn card is is.
certain beauty forever held the first customers to seek cheaper, and a thin face, tempted by the offer of the sales value of $ 740 ex-gratia card, says Meridian 15 facial beauty care. And so while customers come second, regardless of whether she wanted to buy, and by the manager, minister, to argue the manager to sell 2,000 yuan worth of eye care 30 times. On this foundation, depending on the customer's purchasing power and lust, the card can be upgraded to 3800 or 5800 directly promoted the card. If ample money, can be advanced by the manager, next time he, above receipt of deposit, the first time turned over to the fiscal, not back. In addition, Office 9800 for life card, there are many benefits and advantages, if the customer has to do with private life-long card, the customer can enjoy the perquisite, the value scope. Life-long card, also categorical: if lukewarm oil Baoshen life 10005, 10005 Foot life. If the customer care in the salon, the more human and asset to mention some of the rotate card, so guests have a sense of contrast and comparisons heart, so as to fulfill transfer card achieve.
Double Act:
where to store the customer service card to purchase anyone item a gift card the same services such as: Office Gold Gold gift. May buy gift cards on cards, buy cards in card production years. Another type of approach to beauty is to double a human can only accept money or a half-human, too, finally passed, fair to see how to set policies, such as a card, the aboriginal value of 3,000 yuan, to the beauty salon at the peak of the double 4500 yuan can, get distinct bottle of the product, make another purchase.
Description: This gift card can send a friend or assorted friends, but to restrict the number of times.
Referral method:
like years card 2000 dollars, to send $ 900 worth products, a few bottles of the best there is difference. Sending a Friendly Card (card quadruple a month, $ 4.8 million), a patronage card (once, 180 million), two card I must not use, and there is lifetime.
free months of free body care; who purchase a certain amount in the month,
Puma Speed Cat Big, the promotion of consumer beauty products, available for free next month's pass Activities one month after launch, issuing a total beauty
beauty program throughout the year to do a dollar, consumers will be 3,000 yuan last year, customers figured out, by the time the pay 3,
Women Puma Baylee Future Cat,000 yuan, and then pay a dollar will receive a free opportunity to make beauty. Its presentation the customer's consumption can be offset half, as introduced two customers pay 5,000 yuan to offset the $ 2500, a most of 3,000 yuan by the end of the second year, or offer beyond inducements products, customers generally do not obtain the money back .
chain accrual:
coiling cumulative promotion case:
customer costing 18 yuan receive: free care four times,
then spending 200 yuan monthly card available: in front of 18 yuan to buy the product offer to do, and once with a friend for free care,
again Consumer season card 540 yuan available: in front of the other care spending 218 yuan to do (optional) and recharge, and will receive 100 yuan donated household products,
card and then spending six months receive 960 yuan: 758 yuan in front of the consumer to do Other Care (optional) and recharge, and will receive 280 yuan donated household products,
card 1680 yuan and then spending years available: 1718 yuan in front of the consumer to do other care (optional) and recharge, and will receive 500 yuan home products gift,
Consumption of 1000 yuan accessible to the customer: manufacturers gift packs: free care four times, including a bottle of the product, a small gift, a single other items for free nursing care volume and volume one friend (a total value of the yuan) .
season card 1540 yuan and then get consumer: consumption of 100 yuan to do in front of the other Care (optional) and recharge, and will receive gift packs manufacturers: NT $ 380 donated household products, a small gift, a single other items time nursing care volume and free volume two friends (a total value of the yuan).
and then spending six cards 2960 yuan available: 1540 yuan in front of the consumer to do other care (optional) and recharge, and manufacturers of gift packs available: 800 household products presented a small gift, and friends for free care volume three (total value of the yuan). Card is 6680 yuan and then spending years available: 2960 yuan in front of the consumer to do other care (optional) and recharge, and manufacturers of gift packs available: 2500 yuan donated household products, a small gift, and friends for free care Kango Zhang ( Total value of the yuan).
Note: the so-called (All prices can be with regional consumption habits and final operators to accommodate their position is different)
to launch a new appreciation of beauty and old customers of promotional fathom. The promotional measures required: Where to buy in the beauty discount based on the And so the next year until the discount is (Ie: If you have a 2008 the week after the announcement, more than 100 consumers to buy the beauty of the the final life spent 16,888 yuan card
only, the value of services 32,968 yuan can enjoy the service, limited to eight.
services:
prologue array among three days, tin transform life-long permanent members, then the afterward starting of the year where a certain beauty in the center of consumer items, you can enjoy a lasting 30% discount on treatments, products, 8% discount, certain plastic items 30% discount on the hospital, (or 8,000 yuan for the second year of care buyer payments. worth 8,000 yuan ).
Distinguished Advisor for the inspection of a decisive beauty hub, comprehensive and timely exam of the center go,
Puma Board Shoes, to communicate instantly with the Beauty of the rights and liabilities of employers, promotion of the center to the center to provide good advice alternatively recommendations, annual thank the adviser will receive special provocations.
48 year nanny intimate VIP Facial, valued at 100 yuan / time, a total of 4800 yuan.
48 year intimate VIP hand granny care, the value of 50 yuan / time, A total of 2400 yuan.
48 year intimate VIP cervix nanny care, the value of 50 yuan / time, a total of 2400 yuan.
48 year nanny VIP intimate physical care, the value of 150 yuan / times , a total of 4800 yuan.
full effect of sterile disposable ultimate skin care courses: Beauty gown, slippers, beauty pants, hair bands, sheets, and liquor, sterile cotton, masks, conditioning with a sterile set of first-class combination package composed of devoted , a one, to assure health. the value of 30 yuan / time, two years, a total of 2880 yuan.
provides year-round beauty service integration solution specifically designated-service, health and beauty consultant with a personal consultant worth $ 600.
other complimentary home care products throughout the year, depending on the season, peel, and consumer habits, with a culling of gifts worth 4888 yuan flagship products to meet the quantitative absences of home care throughout the year.
whole body sub-health benefits basic physical examination once worth 1,000 yuan.
provide household card 2, the value of 666 yuan, close-type experience for each service 4 times the value of 1200 yuan.
Note: the card points in the quite same beauty salon but also the service levels, including: project grading, grading between beauty, beautician grade, after-sale classification, grading activities, the other high-end beauty salons
card entries to be out of the whole devise, such as 1 000, 30 000, 50,000, 80,000, 180,000, 280,000, 880,000, etc., and if the high-end customers for one year cards, 2-year card, the all contents of the prior three-year card to be designed, do not come up with some of the transient improvisation of the S
East repeatedly with some other instances of activities:
hundred percent promotional prizes: the last portion of the preparations will end the whole situation a large raffle, with hundred percentage in the form of prizes to stimulate the customer to buy, customers can participate in each participating lottery, prize for the first prize, second prize, third prize, Fourth Prize, of which the first prize for the selected products or to open the card, the project seventy-five fold, second prize for the discount for each purchase, third prize for the scenes, Fourth Prize is a small gift, or that manufacturers of special products, first prize $ 100, can be gifts of $ 500 all but products it is best to Packing carton , 4 bottles of carboplatin a care card through prior accounting costs can be one second prize design more with the form of lottery, can also be used to do four-color lottery ping-pong. as distant as likely to draw new customers can be pumped awards; the same time meet some of the guests want to take first prize in personal demand.
Bottle prizes, condom be rewarded: Design scratch cards: customers buy certain products will receive a scratch card, scratch live awards; there is a factory action is: 20 200 activities alteration, customers buy products based on the accessory 20 yuan to 200 yuan spree to get the form; points opposition goods: apparent points of each product, customer by Member card to validation, to the same points for the same items; if the manufacturers special time, you can do this kind of appreciation of the promotional program.
Guests With invitations to the beauty salon do 20 cash coupon per purchase simply cut back on a product, if it is the former shop in the backyard of this method is appropriate.
collective lottery: the provincial distributors or contractors take the guide in a duration of time, the region's consumption of all end customers will happen in the province terminals will collectively paint after the event because of the number of participants and more awards can be designed to be more acceptable, such as prizes for the Japanese and Korean tourism, laptops, motorcycles, gold jewelry, marrying, etc..
accustomed two kinds of promotional gifts to buy the policy: to buy gifts care products, or open the card to send products, featuring best care gifts, to enhance caravand; allocation capability can also get accessories such as membrane, hand care, nape care, etc., to drive the project to carry out . there are buy two get first-class, buy big to send small, single items to send to buy Packing carton discount methods such as the project can be split in a variety of
variety promotion: from family appliances such as electric rice cooker, to women's cosmetics, such as baggage, women's card, brooches and other small accessories, from cosmetics cases to quilts, pillow cases, whether actually amused, go to small commodity wholesale mall, maybe to ascertain some inexpensive material. In increase to entirely use their social resources, ambition invest some inner cost discount gifts, hair products Moreover, children's products,
Puma SF Drift Cat, men's products, prettiness equipment is a good small direction.