网络负面新闻

什么是网络负面新闻呢？网络负面新闻就是在网络上发布坏消息，影响人的形象，损害人的威信，对企业的宣传不 利，对安定团结有害等等。
　　网络负面新闻会产生负面效果，大量报道负面新闻，会使民众对这个社会失去信心。
　　现在几乎家家户户有电视、每年有几百万人上大学，有网民上亿的国家，这种假设是否成立，实在应该打个大 大的问号。很多时候，负面新闻并不负面，它具有比正面新闻更强大的正面影响力，这应该不是难以 想象的。
　　1、过多的正面宣传，使大家产生“正面疲劳”（仿审美疲劳）,福气多，已经形成严重的逆反心理，这种逆反心理，只有媒体依照新闻规律，适当回归负面报道，才能冲淡或纠正这种逆 反心理造成的后果。现在已经到了这种程度：不管正面新闻是真是假，大家先抱三分怀疑态度，激进点的人甚至一 概否认，说，又在唱赞歌，又在吹牛皮，又在拍马屁。当真实的正面新闻也成了赞歌、牛皮和马屁的时候，难道不 能认为，这是“宣传人”的失败和悲哀。
　　2、首先要考虑受众的接受心理，所以才有“坏消息才是好消息”的说法，这相当于新闻的天职就是打探坏消 息,有点象我们说的新闻监督。这样一来，新闻如果刻意回避坏消息，它的可信度必然要大打折扣，而可信度被打 折扣的新闻媒体，就算它有好消息（正面），读者同样要对它打折扣，想以正面宣传达到正面效果的目的也就难以 实现。我们现在正规（正到什么程度大家可以自己理解）媒体被嘲讽，晚报（实际上也是官报，只是面孔显得温和 点）销量强过官报，已经很说明问题。
　　网络负面新闻正反传播功能
　　正面功能：认识功能、激励功能、警戒功能、平衡功能、审美功能。
　　负面功能：破坏功能、瓦解功能、腐蚀功能、煽情功能（暴力煽情、色情煽情、隐私煽情）。
　　网络负面新闻该怎样处理，在时下商业竞争极度恶劣的情况下，不实的负面新闻以及个人名义抵毁的信息占据 着互联网媒体和传统媒体，一般的正经或个人出现了负面新闻，需要有个有影响力的合作公关或媒体，能迅速地传 递正确的信息出去，让大家都能了解，而不是任由不实的负面新闻扩散漫延，目前国内比较权威的网络负面新闻处 理，网络维权，网上调查取证等还不是很多。
　　网络负面新闻是把双刃剑，最终要看人们怎么去用。
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This article is reproduced from: Xiao Wei: a woman has a lover good
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