Chapter V The chief marketing strategy SNS Profile
pricing
SNS is free for individual clients. Strategic alliances to face only a small amount of software access to charge licensing fares.
SNS market is of strategic alliances predatory and provocative.
plunder the company's server-based Internet users resource
to MSN, QQ, SKYPE such instant communications provider do not you ever expect to sell the registration number that they can rely on to make money, do not expect to rely on ad proceeds. Establish in the minds of consumers do not need this type of application developers cost,
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to EBAY, GOOGLE this website at SNS face to face, human to person mode, highlights their disabilities. In the minds of consumers of Internet applications in their own impression on the machine. Cultivate their users up successfully transferred to the SNS. At the same time, so that their server and bandwidth costs zoom.
to Shanda's online game operator game makers did not dare to face high-handed. Using SNS development of P2P games, so game companies loosen game, not dependent on a massive number of servers. Thereby disrupting the game operator Shanda monopoly imagine. Game makers acclaimed, so that consumers get cheaper gaming experience.
and the institution of the information itself and the service itself
manufacture league partners and union carriers
free license to establish their extensive telecommunications SNS traditional business, such as QQ SMS , free mobile operator license to use, without charge carriers into fee. However, SNS to gather their head by the number of users license fee.
alliance with the bank to make transactions on the SNS people can easily use the bank's payment system for transactions. SNS operators license payments in the SNS directly busy in this business, and free. However, SNS operators should receive remittance for the transaction fee charged by the part,
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with tangible productions supplier, transaction security alliance
insurers who sell books, selling techniques, selling aircraft and firearms of the supplier, and so are free from the SNS to obtain the relevant application here , and get the goods landed SNS catalogue services. SNS is an EBAY like system, but entirely open to the supplier. Content providers. Which need the insurance transaction security services, and can be bought with the cooperation of the insurance company SNS services. However, SNS providers charge for insurance premiums as part of their agency fees.
personal information with the creators of those willing to create an alliance
personal information, they need applications namely can be entrusted to SNS evolution, can also be a third-party contractors to develop. Are free. SNS from where they charge 6% of individuals into fee.
and SNS application and service providers alliance
open to third-party developers SNS development libraries, they are formative applications and services to behalf from their own processing. However, SNS market for them to promote sales with us.
alliance sports centre is only one: the development of the SNS as a de facto criterion platform. Against those who have been selling information on the product of information services provided by orthodox makers and service providers of the website, so that producers and service providers, individuals on our side.
place
SNS is characterized as a software marketing, globalization, there is no geographical constraints. But with the alliance partners are amusements sites.
SNS through local partners to sell on the floor to complete the mission.
commerce with telecom workers such as SMS, the term business namely owned along the telecom operators, they will be more motivated to realize such activities such for mobile IM.
promotional
SNS users do not like to sell home, because the SNS is free. But not the same as SNS alternatively promotion activities.
promotion partners have done, because they sell is their own business, selling only because the SNS SNS tied in them.
example
SNS is now the most effective application of the customer is not as MSN or QQ instant messaging software, but need to reflect the local network transportation speed.
a large number of sites need to SNS, because the SNS can save their costs, improve their quality of service, to assist them earn money. The content of these sites is to have a large number of content providers.
BBS community webmaster: an estimated 150,000 community,
Mens Lacoste, these owners in the annuals of operation, has a lot of peerless information files, such as melodies, films, examination information, writings and so on. Many of the market invisible. And they have their own firm user base, loyalty higher than the entry and concentrated.
content download sites: These sites constantly provide membrane and television music files, most of them are charging immediately, and have their own nailed income and customer pedestal. But with the development of the user, increasing bandwidth and server costs. And server treatment costs artificially doubled.
test the water by web television: these sites have a actual investment, but technically complicated to solve the scale developed later the user if it can hold down aid by the free tactics,
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We will develop a cooperation plan, so that partners with us:
1. Free use of SNS, the SNS has been copied to the content. Which they absence to charge content, after scanning through the SNS to pay to use a file.
2. We've got a toll system operators, SNS prerogative their system to provide network card charges. Content providers contract instantly with the company (they must somehow ascertain a cover charge carriers). To speak with any bank charges are the same. This toll system operators not only gain new customers, but also with the power to subserve the SNS, the more convinced he had to use the contents point card services provider in the SNS.
content providers to sell their own content and to convince its existing customers for free download SNS software.
Chapter
SNS model to make money make money mode
1. Correspondent banking payment system operators to pay business,
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2. Development of manifold trading systems, the introduction of transaction security insurers business. SNS security of their transactions from the warranty agency business. Guaranteed fee for each transaction, SNS can derive 1 to 5% of the agency fee. The transaction security warranty business is such a financial ****. China Union Pay (Ali Baba is doing this his financial business, and we do everything, but the agency financial business, such reflect our neutrality policy)
3. OEM licensing deal: We expect the large-scale companies need special technology licensing SNS and SNS commissioned for customized solutions. This will be a straight SNS technical trading revenue.
4. Strategic transaction fees: some special applications, the company will need to use a monopoly in some sectors, including network television operators. If they need a special application,
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5. Develop and manipulate the business monopoly above SNS: SNS SNS auction trading system is a specific absence for a monopoly business petitions, due to the Wal-Mart's universal business value more than alive in the 1st stamina company. This is determined by the trend of globalization of business, because sales is more momentous, the matter has been greatly enriched, the opener is how to trade and delivery. SNS on individuals and small companies based on auction transactions, the cumulative digit of user interaction, and enrichment for individuals and companies to invest a new channel.
present
1. Shenzhen company has to disburse through the vigorous participation of the first approach of cooperation.
2. Ding Technologies, Inc. (network television) has been actively comprised in the first 3 ways of cooperation.
3. 15 companies have a letter if they can purchase an OEM license SNS.
4. SUN company has investigated if the SNS can be bundled into its LINUXJAVA movement, the maneuver, if successful, SUN paid for the SNS 8-12 U.S. greenbacks per license.
Chapter **** building and person resources
**** structure and human resources software network status
Shanghai Co., Ltd. is a founding SNS owned companies, only 2 employees, is the founder of SNS.
but SNS founders have created a business outdoor of the company director program, which is discovery and training personnel for action and management of SNS. There are already three important business partners, they have the ability to operate independently and are already familiar with the SNS business plan. Testing and commissioning of SNS in the promotion of staff have been 7. They are recognized outside the company network with the SNS business partner.
SNS as a founder of the State Economic and Trade has ****** special enterprise information technology journalist interviewed important servant and alien information technology companies in the **** industry has a lot of relationship resources .
SNS because the founder has adult financial software, with China Netcom and Shanghai Telecom have any specific cooperation projects, with the major dealer banks have had experience of cooperation.
SNS founder has 47 enterprises in the tourism industry customers. Very versed with the tourism industry.
**** the future structure and human resources planning
slightly
Chapter business and financial progress of the project
project in May 2005 -07 months August 2005 - October December 2005 -06 August October 2006 - December
SNS1.2 edition is accessible (download and network TV) Funding: Founder wages: zero
SNS2 lawful launch (more than voice and video) Capital: 1.2 million yuan
SNS tied to SUN's JAVA Desktop System Revenue: 10 million dollars revenue: $ 200,000 income: $ 400,000
SNS download service Run fee income: 50,000 yuan revenue: 25 million in revenue: $ 5 million
SNS auction system introduced personal finance radio and television stations: five million yuan income: 200 million txt messages
SNS alliance revenue: 300 million
SNS TV alliance revenue: 1.5 million
SNS Community Access revenue: 100 million
SNS game development fund: 1.5 million
SNS launch of the game revenue: 300 million
SNS platform to launch development fund: 100 million
SNS launch video phone can not be predicted