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22128619 2010 年 12 月 30 日 15:06 Reading (loading. ..) Comments (0) Category: Car Information
2010 year is the With China's rapid economic growth, the automotive industry not only further consolidated the position of the world's largest car market, while more integrated into the global automotive industry revolution. In this excellent In a series of policy adjustments, China's auto industry will usher in the
★ policy to stimulate the production and marketing high
event: This year,
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Comments: With the stimulation of automobile consumption in a series of policies were introduced, greatly boosting the end of new car sales. China's auto market is largely The long term, China's auto market still has great potential recognized.
★ brands suffered in the crisis years
events: the situation of strong sales last year, so a lot of car prices in 2010 developed a bold marketing tasks, while the automobile market in mid-2010, four months of consecutive decline in production and marketing chain has forced them to less than historical. BYD Auto in particular, be exposed because the sales task is too large, Yaku serious, leading to dealers a Then BYD Auto was first announced on August 3 to reduce production capacity, production and sales target for 2010 adjusted by the 80 million units to 60 million. Followed by Warren Buffett and Bill Gates came to China BYD timely momentum to become the most talked about events of the year 2010.
Comments: Looking back on the situation in the first half of car prices in half failing report card, especially independent brands, over sixty of the original car prices unable to complete the production and marketing plans. Relatively inexpensive, the network coverage is the characteristics of its own brand, but in the case of hot market blind expansion, lack of control of market risk, which is also its own brand in the disposal of weak performance during the crisis.
★ mergers and acquisitions to further deepen
event: revitalize the automobile industry in China last year after the introduction of planning policies, car makers pull this merger and reorganization of the big screen, while the 2010 China's auto industry, cross-regional mergers and acquisitions of domestic and further deepened.
May last year, Guangzhou Automobile Group acquired 29% shares of Changfeng Motor, the birth of the This year, Guangzhou Automobile Group will launch a tender offer of Changfeng, want to set up a joint venture with Mitsubishi Motors. Meanwhile, Guangzhou Automobile also through the acquisition of territory Gio vehicles will expand to east, and to the north of Shenyang Aerospace Mitsubishi acquisition. In addition, Beijing Automotive Group also obtained by recombinant methods, Guangzhou Baolong Group Co.,
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Comment: Following the curtain went up last year after China's auto industry restructuring, reorganization of 2010, More than 100 enterprises in China auto industry wants to become bigger and stronger, not through large-scale integration, restructuring is basically on paper, the deepening of inter-enterprise restructuring must be accompanied by the occurrence of pain, and will further increase.
★ eventually see the outcome of overseas acquisitions
events: from the hubbub last year, car prices overseas acquisitions finally see the outcome in 2010, Geely completed the acquisition of Volvo, and Teng Zeyi failed in the acquisition of the Hummer, GM announced the final release shutting down the Hummer brand.
8 On 2 August, Geely acquisition of Volvo closing ceremony in London, Ford Motor Company Geely Volvo completed the acquisition of business units, the total amount of 1.8 billion acquisition. So far, China's largest overseas private enterprise has completed merger proceedings, mergers and acquisitions after the success of Geely Group became the first multinational auto companies.
Comments: In recent years, the Chinese automobile enterprises to enhance their constantly looking for overseas acquisition opportunities, hope that overseas acquisitions to enhance their brand value to become a shortcut. From the time the acquisition of Ssangyong, Rover and Saab part of the assets, but now Volvo has become a sub-brand of Chinese enterprises. Than the original
★ usher in a new joint venture car prices climax
Event: With China becoming the world's largest automobile consumer market, more and more overseas auto giants could no longer resist the temptation of this huge market. This year, the domestic automobile joint venture group has begun to look for objects, BYD and Daimler, JAC will collaborate with Yang Rong R & D of electric vehicles; Changan in China, a joint venture with PSA marriage of the production of light commercial vehicles and passenger cars; Taiwan Yulon also Department of wisdom into China with Dongfeng truck satisfied Chi Jie, Guangzhou Automobile and Mitsubishi will also complete the new joint venture, a series of actions have become a big car groups to expand the scale of the new engine. In addition, domestic Subaru, Jaguar Land Rover's domestic plans are also a gradual manner.
Comments: With the rise of China's market position, many car companies are located in China continue to strengthen the urgency, more foreign auto companies have accelerated the pace of joint ventures, most of them choose the top four cars in China as a joint venture group object, in order to squeeze onto the Chinese automotive market high-speed speeding train.
★ joint venture to promote independent brand strategy
event: This year, the joint venture, have released their own brand, wants to seize the long-entrenched local brands of low-end market. Guangzhou Auto Show, China's first joint venture brands - Guangzhou Honda Concept (EVERUS) of the first production car officially unveiled the concept S1. On the same day, Nissan's own brand November 18, SAIC-GM-Wuling brands
the future of automobile industry
Comments: innovative strategies in national development, to encourage joint ventures engaged in their own brands under the baton to develop their own brands have formed a collective impulse, so the
strong global business in China is strong, multinational auto companies of all internal consensus. Melee in the Warring States to maintain and even further expand their business, joint ventures, product and market to move down into the low-end brand originally belonged to the local market.
★ listing car prices find a way out
Event: From IPO to the issuance, from the H shares to A shares, warrants from the issuance of bonds to the Chinese car prices is to further expand the financing channels. August 30, Guangzhou Automobile Group H shares in Hong Kong to achieve the overall market, as Guangzhou Auto was established in 2002 from the beginning of shares, Guangzhou Automobile Group, less than 8 years to usher in that day.
the same with Guangzhou Automobile, Lifan successfully landed on the Shanghai Stock Exchange shares A-share market, a landing A-share market's first private vehicle business. It is understood the FAW Group has a new idea of the overall market, Beijing Automotive Group's listing platform - BAIC shares have been taking shape, Chery, the public listing of Thai companies such as orderly.
Comments: With the rapid development of automobile industry and the increasing competition between car prices, financing capacity of the enterprise competitive car prices will become another battlefield. The aim at speeding up development of the automotive group, the bigger and stronger capital market, car prices have become an urgent need to achieve many strategic goals. Automobile companies in the private view, to solve their own financial pressures faced by the development, public finance is also a good way out.
★ Fostered by new energy vehicles set sail
event: a great new energy vehicles in 2010 to grow to Promotion of new energy vehicle demonstration pilot cities this year expanded from 13 to 20; subsidies are also in Shanghai,
timberland outlet, Changchun, Shenzhen, Hangzhou, Hefei and other five cities launched a pilot project. Launched a new mainstream car prices collective energy car project, 16 central enterprises set up a Currently, BYD, and all the Thai electric cars are already sold to individual users, while the pure electric e6 also been put into operation in Shenzhen as a taxi, the major cities of the electric vehicle charging station construction has also begun to actively deployed.
Comments: According to the September release of In 2010, encouraged by a new energy policy, almost all the major car firms invest more effort in the development and promotion of electric vehicles, while the performance of independent brands will undoubtedly become the highlight of 2010.
★ Auto Recall intensified
event: accelerator pedal stuck due to security risks, Toyota recall vehicles over 3.46 million worldwide. January 28,
timberland boots uk, recalled about 75,000 domestic-made RAV4. Following the hearing, the United States after March 1, Toyota President Akio Toyoda held a press conference in Beijing, bow and apologize to Chinese consumers. Toyota recalls occur, although not Started in 2010, but intensified during the year, fueling concern about the quality and safety for the car.
AQSIQ Defective Product Management Center Web site shows only 11 months, for a total of Changan Ford Mazda,
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Comments: a model average of two days there was recalled. Behind a booming Chinese auto market, car quality is faced with severe challenges in 2010, is known as the Automotive quality Recall of events, showing car manufacturers on the quality of the high sense of responsibility, but in that sense while filling car market behind the veil of haze.
★ SAIC-GM co-create history
events: the 2010 Shanghai Auto and GM can be described as closer and closer. November 18, Shanghai Automotive Group Co., Ltd. announced that its wholly-owned subsidiary of Shanghai Automotive Co., Ltd. Hong Kong investors get 33 dollars a share placing of 15,151,515 shares of U.S. General Motors common stock, $ 499,999,995 total funding, about U.S. General Motors 0.97% equity.
In addition, the two sides are still the basis of new energy technology development and a new generation of automotive vehicles and other core areas of development to further strengthen cooperation and signed a strategic cooperation memorandum.
Comments: Shanghai Automotive and General Motors continue to deepen the strategic partnership for Chinese enterprises to enhance their R & D capabilities, expand overseas markets and so on out to provide a new model, also shows that car prices in China have the opportunity to change the pattern of world automobile .
(Beijing Youth Daily)