In 1981,
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Chanel High Heel, Karl Lagerfeld took over as chief designer for Chanel He changed Chanel's fashion lines from the old lines to shorter cuts and eye capturing designs. During the 1980s, more than 40 Chanel boutiques were opened up worldwide.By the end of the 1980s,
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In 1996, Chanel bought gunmaker Holland & Holland. It attempted to revamp Holland & Holland,
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The company became a global leader in fragrance making and marketing in the 1990s.Heavy marketing investment increased revenue.The success of the Maison de Chanel brought the Wertheimer family fortune to $5 billion USD.Product lines such as watches (retailing for as much as $7,000 USD),
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