The company also said it will work to develop a “more widely accepted”
non- full flavor–formerly known as “light”–product. Currently,
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white-tip cigarettes make up 80% of that category, while
Newports have a
more traditional brown tip
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newport cigarettes While
cigars and moist smokeless tobacco hold some allure, Lorillard said ”
there is no immediate need nor strategic imperative to enter cigars or
[moist smokeless tobacco] right now.” Competitors Altria Group Inc. (MO)
and Reynolds American Inc. (RAI) have made acquisitions to join those
categories,
wholesale nfl jerseys, and Lorillard said it, too, would likely need to buy in.
Valuation and branding challenges make that a less appealing option
newport cigarettes website .
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