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Old 06-13-2011, 08:40 PM   #1
hjje0915h
 
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Default How apt situate the {entrapt to transform the prem

one, why should locate
many owners think that just rankings and vehicle Search Engine Optimization work, it is no wonder virtually feel from a lot of peers because of cheap wages SEO profitless. Ranking and vehicle SEOER only a matter of truth in the ultimate analysis is only a technician, no matter how well you are rankings and traffic, the lack of macro-marketing strategy, you still just a good technician. How much value can not sell technology, venture capital investment is compliant to chase a set of business model and operating strategy, preferably than ranking technology. While the core business model that is
clarity.
site is not targeting, people will be without a brain favor no direction, no material how hard, they are just poles individually, will deviate from its target farther and farther.
Second, the positioning errors
1. positioning Misunderstanding one: What are doing
What is the fate of
is nobody. Many owners are the center also many, wanted nothing to do, what buyer groups are thought to take into list, the fate of this one, people think you very vocational, is a hodgepodge. As we work to the hospital, like looking for a expert, if a medic told you that he is looking gynecology, but also to discern men and families, and to watch a physician, but also look at surgery, and to see pediatric, and orthodox Chinese medicine, Western medicine has also engaged in anatomy testing, What you dare to ask him to see a medic. What are the two bring an end to ... doing nothing is done, for the employers have been very limited exertion, and some do not even have an industry, how either are so many industries.
give an example: Now that mobile phones, we think of the first brand? - Nokia. Nokia,PULSERA TRANSPARENTE VENEZUELA, Motorola, now all can beat one brand or a mobile phone depends on the collapse of his position.
do you know what Nokia originally it? Of way, do mobile phones, merely only his mobile call 13,PULSERA AZUL CON LOGO XB, a unlike industry. Before 1992,PULSERA BLANCE CON ESPANA, Nokia likewise do anything, paper, attribute, apt the rubber, mechanism, cord, communications, etc., namely would only think of Finns calculate of Nokia, cotton,PULSERA BLANCA CON MEXICO, rubber boots infancy had not idea namely cell call.
but by 1992, Nokia changed his strategy, many diversified industrial company's affair places from the deleted, only communications equipment, will be 90% of the asset and manpower are betting to the communication chip, this accomplishment Nokia.
positioning of the core is
positioning errors of the two: not copy somebody else's positioning
China's Internet success is still very a bit to make effortless, one of the most simple way is: First, learn English, and then spent two years in Silicon Valley is to look for their side of the current Internet model, and then copied behind copy, and then look in adventure chief, darting money at sale, and packaging market. (Laughs of course, some satire) but the present situation of China's Internet is the circumstance.
copying other absence of success, Baidu, Tencent, 58 metropolis, etc. (Of course,PULSERA TRANSPARENTE CON BANDERA, these monsters have after into their micro-innovation), but there are many cottage industries copying additional people's patterns, but do not copy to other people's ideas and values. This is why the United States can out of a FACEBOOK, China's shanty all cheerful web for entire network and stagnant, why the United States GROUPON be quickly, and China purchase nets but no one was too chaste.
locate what you emulated not others do. Location is not determined to do piece of the market, but determined to give up piece of the market, do not do that piece of antagonists.
positioning errors of the three: do not prefer only elect industry sections
some students asked me that very accurate positioning of the teacher I ah, I do not different lot, I equitable do gynecology, or I only man subjects, but also be a focus ashore industries and districts.
converge it does take a nice, but preoccupied almost the way of positioning and profitability before the first analyze the degree of mall emulation, whether competition in the market in your industry are small, neither the emergence of a first brand, then you can only be secondhand as targeting selected sectors. However, some products renowned, even act a single product,PULSERA TRANSPARENTE CON FRANCIA, degree of market competition is quite intense. Unless you do the first area of ​​the industry, otherwise no one will remember you.
have a scrutinize, the industry's first products in the market share of 40%, 20% second and third 10%, 5% in the fourth, fifth, how many? Is the distribution of the remaining 25% of the market.
first place maximum human only memorize the industry, but can not memorize the third sector, not to say the third and fourth.
remedial websites to locate the best set, the individual feels is the Insider network. Do not know if you are concerned about, his caption is his slogan is on the fight but the 39, but he walked the line of interaction, positioning is the Question and Answer, the heading of the theme is clear. And his slogan Is not, so he immediately so famous.
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