and building a city of Jinjiang

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in the 22nd China International Sporting Goods Fair (hereinafter referred to as Body Fair), there is a special booth --- "sports city in China Jinjiang" pavilion . Cities as units of exhibition, Expo 15 in the body or the first time in history, it has become the focus of the audience. hall layout eye-catching in the current body of Bo, "Chinese sports Jinjiang City" theme pavilion at the Olympic exhibition, exhibition hall adjacent to the Beijing Olympic Organizing Committee. Chinese sports hall around the city and national sports industry base with a brand - sports - the main line in Jinjiang, Fujian Jinjiang sports city exhibits the content of a comprehensive referral coastal and provincial sports and recreation industry with equipment manufacturing base. reporter noted, "China Sports City Jinjiang" pavilion simple design and vibrant scenery has attracted many viewers, located in the exhibition hall around the corner on the big screen playing constantly from Jinjiang Anta, special steps, 361 �� and other sports brand commercials. Jinjiang Fair brand has become a shining star of this body: Jay played the Del benefits as the most popular local brand, Anta the Chinese Basketball Association league (CBA) star invited Order enthusiastic audience, special steps have to attract many visitors Pan to help out ... ... Jinjiang brand in the limelight can be described as a strong body of Bo. City, Fujian Province, said Mayor Li Jianhui, Jinjiang is an important manufacturing base for sporting goods, sporting goods, covering sports shoes, sports apparel, sports equipment, and other categories, with 37 brands and Anta Sports women jordan shoes 2011, SBS Zipper, in the body of the international three sports listed companies, the city's total employees in the sports industry practitioners about 1 / 4. strong industrial base in Jinjiang, the December 18, 2007 was a significant date. That day, the State Sports General Administration of Sport Jinjiang industrial base for the Award, which is the second by the World jacket capital of the Chinese shoes are so after the 13 regional brand name, brand and then get another Jinjiang have a special honor, attracted the attention of the world. Wang Jun, deputy director of the State Sports General Administration said that, following Shenzhen and Chengdu, the State Sport General Administration approved the establishment of the third national sports industry base. Jinjiang from undertaking further explore the development of new model sports industry, sports industry to promote the formation of regional clusters, promote the rapid development of sports industry in the task. Wang Jun said: "The solid economic foundation, Jinjiang City, sporting goods industry developed, the policy environment is superior, cultural advantages, and highlight the geographical advantage, with good conditions for the development of the sports industry. After more than ten years of development, it already formed a core of sports goods manufacturing industry, large-scale gathering brands, features significant accumulation area sports industry. " Li Jianhui told reporters, Jinjiang people love sports, advocating physical education uggs kids tall grey, Jinjiang city to build sports strong mass base. Currently, the city has 36 sports clubs, built in 11 sports, nearly one thousand basketball courts, sports facilities per capita area of ??far more than the national average, mass sports event held every year more than 1,000 games. sports industry based on the existing basis of Jinjiang, Jinjiang national sports industry base initially established the "two in a central area" (referred to as "1-2-1" plan of action) of the strategic layout. Li Jianhui explained that the so-called "area" is a major thoroughfare along the coast (southern Shanxi above) on both sides of 20 square kilometers of territorial planning and construction of international class, and set the public health, competition performance, sports training, trade exhibitions, sports life of the community and open space as one of the coastal tourism leisure industry belt; "two way" is to build the global sports equipment manufacturing base and national sports training base; "a center" is to build the national sports center city. According to the project planning, coastal zone is a sports and leisure industry, the concept of industrial park construction womens nike high heels, the ecological theme park and a sports fashion sports and leisure district, the headquarters base in the sports industry and business center, high sports life of the community and Coastal areas such as sports pools of four functional areas. Jinjiang City of Hope in the entire coastal zone after the completion of sports and leisure industry can become a new landmark in the city of Jinjiang, in order to attract domestic and foreign famous sports corporate headquarters located in the Park and making it successful at home and abroad "second home"; Jinjiang developed sports shoes manufacturing capacity, although none in the country, but look at the whole concept of the sports industry, appears to single structure, the global sports equipment manufacturing base to create the plan, both to improve the quality of Jinjiang's sports industry and integrity, and are a magnificent goal. create a "sports city" as approved by the State Sports General Administration of Sports, a national industrial base, Jinjiang, China's first to build momentum to put forward a "sports city" urban positioning and development goals . It is understood that there is no sports city in China. As the Beijing 2008 Olympic Games approaching, China's sports industry is accelerating. Emerging sports industry as a sunrise industry in China, is China's economic development has become a new growth point. Li Jianhui said that in order to better promote the image of sports city of Jinjiang, Jinjiang, commissioned by the specialized agencies have started planning "Sports City" brand promotion programs, and building a city of Jinjiang, China's sports site, and help the body fair, Shoe Fair and the State Sport General Administration Information Center and other resources, efforts started "Sports City" brand. Meanwhile, the Jinjiang also May 20 each year as the National Fitness Day, through the bid to host the China (Jinjiang) badminton tournament, leading cadres at the county hundred basketball, fourteenth session of the International Olympic Committee President Cup bicycle race a hundred cities finals, sports industry seminars and a series of strategic activities to further attract popularity, improve the "Sports City" fame. "sports industry is changing the economic development of Jinjiang, adjust and optimize the industrial structure of the focal point; is to do good, strong pillar industries, the formation of a new brand and advantages of industrial development effort points; is to improve the urban functions, enhance the charm of the building point of the city; also to improve people's quality, enhance quality of life and quality of life and building a harmonious implementation of Jinjiang point. in Jinjiang in the sports industry development blueprint, the use of the strengths of its sports industry, industrial development and create a new model , using the platform sporting events, corporate and marketing resources to achieve the docking and building its base of national sports industry specific initiatives. On this basis, the parties to achieve the linkage of resources to build China's first 'sports city', it is its ultimate goal. "Li Jianhui said.
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