it is easier to get the trust of consumers

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China Shoes Online November 10 News: It is reported that seven wave-hui was held together relevant agencies "in Japan and South Korea Summit and the Asian Youth fashion apparel creative trends conference", the performance For out of the seven wave-hui to develop the international market, to the world of ambition. Quanzhou, children's shoes as children's clothing brand earlier, as early as seven wave-hui before action in the other shoe to open the establishment of brand new ideas, and in the confusion of the cartoon era, always adhere to its own brand, to seize the market gap in the premise to focus on building a brand. Wave-hui in July to establish a brand after they consistently stick with expertise and precision of a brand, style and specification services identified products in the market to get an irreplaceable position, really walk in the forefront of the industry. Facing the pressure of the international market and the lure of the domestic market, more and more on the development of shoe does not meet the status quo began to consider the widening larger market space. So many brands have created and introduced in order to win market share in all segments, win more profits. Like Belle, special steps, O'Connell, and other famous domestic enterprises have seized the shoes, the financial crisis foreign market changes the opportunities overseas, "Great buy the dips", a time of an array of international brands in the Chinese market settled, shine, These shoe are successfully completed multi-brand operations to achieve the desired objectives. Today, many have taken a fancy shoe profitable multi-brand strategy, an active part in this. However, too blind to market expansion, trade-off and damage the main brand's image, lead to consumer psychology of conflict, even the original market is unknowingly lost, really is worth the candle. At the same time, there are some sensible shoe brands to focus on taking a single line, although difficult, the temptation to continue, but their persistence did get good results, the shoe is designed to create the Kingdom of the essence of the brand endless efforts. And multi-brand strategy as the use of a single shoe brand strategy both advantages and disadvantages, the key is to look at shoe how to properly handle the problems generated in the process. A single brand of shoe that is all the products are using the same brand, which can be assembled into a variety of products to make a strong collaborative structure to get the brand share of publicity can bring a brand to promote all the products, This helps to maximize the cost savings of brand communication. At the same time, a single brand to better embodies the will of shoe to form the core elements of market competition, so that consumers have a consistent brand image, to avoid confusion in understanding the consumer. When the introduction of new products, you can also use the brand's market position has been publicity, it is easier to get the trust of consumers, to achieve the promotion and marketing of new products. Beyond the advantages of a single brand strategy to say, but its disadvantages, shoe be overlooked. In the use of a single brand strategy, if the shoe of a product there is a problem, it will bring disaster to the fish, in other products under the brand will also be involved. The more serious the problem the product, the greater the impact on the brand may eventually make the whole product system shoe facing major disaster. Single-brand products and if too much contrast between the properties, may cause consumers to psychological discomfort; difference is too small, does not help distinguish the uniqueness of the product, it is difficult to meet the different needs of consumers. These disadvantages for the shoe is not a small problem for a single brand strategy, "a prosperity, a loss for both sides," the characteristics, so that love and hate shoe. Use this strategy to succeed, you need to shoe every detail carefully planned. Disadvantage for a single product strategy, early-warning mechanism could be established shoe to prevent product problems, in unavoidable circumstances, the consumer market in time to make a statement and apologized jordan heels sneaker, with the government or social agencies to demonstrate the brand's other products and No related issues, but also the problems that have occurred actively take responsibility. On the one hand and stable sales of other products, on the other hand establish a good corporate image. Shoe style should also be standardized products and services and to concentrate fully, to execute, for the brand's overall image, to seize the market gap, try to develop marketable products, reasonable treatment product differentiation issues, from advertising air jordan high heels boots, sales channels , public relations to promote their products to meet the needs of market segments, while more acceptable to consumers. Discover the shoe must constantly sum up experience and improve measures to cope with unexpected situations, formulate a comprehensive strategic decision-making, so that you can calmly face the shoe market, surging to a single brand strategy of standing waves in the stormy market. Brand is an intangible asset, which reflects the company's core values, product quality and credibility of the guarantee, which the establishment of the enterprise has brought considerable benefits, but also improve the comprehensive competitiveness of enterprises. Therefore, the shoe should make every effort to develop the brand, and a single brand strategy helps shoe taken the first step to success. Through a single brand strategy, rapid expansion of shoe brand strength can achieve the expected benefits, will be designed and refined the brand to gain a larger market g string, solid foundation for future development. In the near future, we believe that the use of a single shoe brand strategy will create a special brand of the Kingdom of the essence!
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