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Louis Vuitton lunette North America
Posted by nike8899 on May 10, 2011, filed in: Business

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The Nike Air Force brand grew out of local,Lunettes de soleil Ray Ban Wayfa, urban basketball-playing communities across Louis Vuitton lunette North America. They took the Air Force 1 basketball shoe and made it into a sports culture phenomenon. To celebrate the 25th anniversary of the AF1,lunette oakley pas cher, Toronto-based Cossette Media found a way to zone right in on its highly defined target.To take the 25th-anniversary celebration back to the streets where it all began, and create a message that resonated with the urban basketball-playing community.Target consumer:Urban youth,ray ban pas cher, predominantly male.Insights and strategy:Knowing where the target’s gathering spots were, the team created a network of six barbershops and six community centres in the appropriate neighbourhoods across Toronto and Montreal. It took finely tuned negotiating skills to broker deals not only with the barbershop owners, but also with the city-run community centres.
The Louis Vuitton lunettes plan:The barbershops and community centres were decked out in branded material, including wall murals, mirror decals, shoe mirrors and floor graphics, to ensure the message was carried back out to the community. The team even came up with locally relevant copy lines – such as that for Toronto’s Regent Park neighbourhood, shown here – that further entrenched Air Force into the communities.Results:Whether the target was montre Louis Vuitton going for a trim at the local barbershop or shooting some hoops at the community centre, the Louis Vuitton montre message was implanted into the neighbourhood.
On the cover of her recently launched single, Japanese pop singer Shoko Nakagawa smiles in a “Hug Me” T-shirt and pink polka-dot bow, her head cocked sweetly to one side. But the sugary CD cover also serves as an ad for Nike — there is a big Court Force sneaker perched in Ms. Nagakawa’s hand.