How To Get Compelling eBay Listings Written by Martyn Boaden
If you are selling new appurtenances on eBay,
Nike Dunk Low, your supplier may accommodate the sales copy that you can use in your eBay listing. But if other eBay sellers are using the same supplier and sales copy,
Nike Free Shoes, you'll need to change yours to emphasise your Unique Selling Proposition (USP),
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You can pay a copywriter to address the sales copy in your eBay listing for you. But accomplish sure that they are an experienced DIRECT RESPONSE copywriter as you don't want your eBay listing to build "cast acquaintance" - you want it to actuate its readers to buy NOW - and buy from YOU, not your competitors!
But successful copywriters with a accurate clue almanac may charge $1,000s to write your sales copy for you.
Or you can learn to write sales copy yourself. Every copy writing advance that I advised said the same thing: COPY other people's copywriting! This doesn't beggarly copy someone else's listing word for word and rip them off!
It agency if you see some sales copy that is decidedly well-written (AND IS SELLING WELL), anticipate why it is so effective and consider doing something similar (but NOT exactly the aforementioned) yourself. It doesn't have to be a competitor's eBay listing. It could be an eBay listing in a absolutely altered bazaar. Or it could be from about added than eBay.
EVERY acknowledged copywriter that I apperceive of has a "swipe file" where they keep every good section of copywriting that they appear beyond and use it as a reference library. When they need to write some sales copy, they flick through their swipe file searching for ideas that they can use. They are searching for words and phrases that might have been used to sell something completely different that they can adapt and alter to suit the product that they are selling. If a assertive combination of words has worked to motivate people to buy a product, that same combination of words can be tweaked to sell YOUR product.
Stop cursing the postman every time junk mail lands on your doormat. Instead you should thank him for bringing you a free copywriting ability library,
Nike Shox Shoes! Why do companies keep sending junk mail if we all hate it so much? Because it works! It costs a fortune to abridge a commitment, get it printed and forward it to thousands and bags of homes. Companies wouldn't spend so much money on junk mail if it didn't generate additional sales. Junk mail is just another form of direct business - just like your eBay listing. Both rely on the accounting chat to motivate humans to buy. So keep your junk mail in your swipe book and look at it to get account that you can acclimate and apply to your listings.
Once you've accomplished accumulation your eBay listing, try to read it as if you are a abeyant customer. How do you (the seller) come across? Do you seem honest and trustworthy or pushy and "in your face"? Is there abundant information to accredit you (as the buyer) to adjudge to buy or are there any questions you would need to ask aboriginal? What are the transaction agreement, shipping terms, allotment action, etc? Are they accessible and bright and added than reasonable? Or are there too abounding "ifs" and "buts"? Is the listing clear and easy to read or complicated and confusing?
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