when google, yahoo!, and other engines cull search results, they return a title with a brief description of the linked page, as seen above. these serps, as they're called, are extremely scannable,
tory burch outlet, and the user's attention is immediately drawn to the titles because they are bold, blue, and clearly distinct from the rest of the page. as you might have guessed, the titles are constructed from the actual tags on the pages of your site.
ideally, the contents of your tags would not only change with every page, but they would also be indicative of the information contained on that particular page. on top of that, you would certainly want your titles to appeal to humans, because ultimately, if the title they see in the serps doesn't appeal to them, they're not going to click on it!
it's time to put dynamic titles on your site
in practice, setting up your site to serve dynamic tags is going to require you to get your hands dirty with some code. however, if you're looking for the easiest possible solution here (read: no code required!), then all you need to do is grab the thesis theme.
thesis allows you to edit the tag on every page of your site, and better still, it lets you do so independently of the post title. this gives you more seo power on each page than the method below does, so as far as i'm concerned, this one's a no-brainer!
however, if you're hell-bent on modifying your existing, non-thesis theme, then you'll need to add the following line of php between the tags in your theme's header.php file: