SEO (Search Engine Optimisation) From Just Search

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SEO (Search Engine Optimisation) Why employing an SEO company is important for your business
Four interesting facts:
Statistics have shown that over 80% of online transactions start with a search engine.
Over 13 billion searches were performed on Google in 2009.
The vast majority of searchers never get past the first page of the results.
Because searchers are seeking out your product, they convert at a much higher rate than customers from any other form of advertising.
If your website is not ranking on the front page for relevant terms, you cannot expect to compete in this rapidly growing marketplace. In fact, you could argue that your website has become irrelevant.
Engaging in the right SEO services is the most cost-effective way of making sure you are able to provide a strong offering to your potential customers online.
The art of SEO
The art of SEO, or search engine optimisation, is the discipline of ensuring that a website ranks for relevant search terms and converts traffic from the major search engines, most notably Google. The process involves a number of steps, the main three being:
Choosing the correct, relevant, achievable and profitable target keywords.
Ensuring your site is constructed in a manner that tells the search engines that it is relevant to the keywords you have chosen.
Making certain that the links pointing to your site tell the search engines that your site is an important site regarding your subject matter.
Obviously the process is considerably more refined than that, with Google recently publicly stating that when calculating rankings it considers over 200 factors – some with up to 500 variations, but the three points above stand as a good framework for any SEO campaign.
What you should expect from an SEO company
A good SEO company should be able to:
Demonstrate a good track record within the industry.
Have a good technical knowledge of what the search engines require.
Have a good understanding of your business needs and plan accordingly.
Have the ability to do or report any on-page changes as your needs dictate.
Be able to offer a comprehensive and natural link building campaign.
Communicate with you on a regular basis.
Can your current SEO company do all this for you?
What is currently new in SEO?
Google is always changing its emphasis and criteria as it tries to create the perfect search results.  As a leading SEO company, we aim to keep you informed of some of the recent changes Google has implemented, affecting how we do SEO.
The importance of ‘naturalness’ – Over the last 12 months, having a links profile that appears natural and manipulated has become more important than the sheer number and strength of links pointing towards your site. This affects the type, source and anchor text mix of your entire profile.
Google Local updates – For search listings that Google deems as being local, having a bricks and mortar address referenced on your website and a Google Local listing has become essential.
Google Instant – The Google Instant suggestion tool is changing the way people search and is accelerating the move away from short one and two word search terms to longer three, four and five word terms, which are more specific to their needs.
If you want further information on how Just Search can help you with your SEO campaign, please ring our advisors on 08451211194 for a no obligation conversation.