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Freescale and Pegatron are ushering a brand new generation of netbooks that can combine exceptional battery daily life, good looks and very low expense. The two partners are hoping to provide the ARM-based netbook to market place in the up coming handful of months below the flagship of the main OEM at a retail value of $199 to $299.
When I was invited to this personal meeting and advised the netbooks could well be priced at $199 and $299 I expected to find flimsy plastic prototypes. I used to be pleasantly amazed by how great they looked and they felt very well constructed. The prototypes have eight.9-inch displays, however they might finish up with 10-inch displays. This change could indicate an even thinner profile.
They run on Linux, are developed purely as Net units and will supply up to 8 hours of battery life. These prototypes were much thinner than other netbooks I’ve used, but still manage to have a full compliment of ports.
Details may possibly change by the time this netbook reaches the marketplace, but I’m hoping its overall design stays intact.
I talked to Alain-De Lee, the industrial designer behind this product and he calls his design concept “Mass-tige,Discount Office 2007,” or the idea of bringing prestigous-looking products to the mass industry. He previously led design projects for Asus and came up with the look and feel of the Lamborghini special edition notebook.
Low-cost netbooks like these are going to put price pressure on other platforms, such as Intel Atom.

Here’s the official press release from Freescale:
Freescale Semiconductor targets the netbook market
Comprehensive solution centered on ARM® technology developed to enable low-power, gigahertz performance netbooks at sub-$200 cost points
AUSTIN, Texas Jan. 5, 2009 Freescale Semiconductor enters the fast-growing netbook industry with a comprehensive solution created to enable netbooks that feature eight.9 inch displays, deliver eight several hours of battery daily life between charges and retail at sub-$200 price tag points.
Based on the new i.MX515 processor featuring ARM Cortexâ„¢-A8 technology, Freescale’s solution includes an impressive lineup of software, components and resources to help OEMs quickly develop and deploy compelling netbook products.
A comprehensive netbook reference design primarily based on the i.MX515 processor is available now. Created in concert with Pegatron, the reference design features the i.MX515 processor, Canonical’s Ubuntu® operating system, a whole new power management IC from Freescale, the SGTL5000 ultra low-power audio codec and Adobe® Flash® Liteâ„¢ software, Adobe’s Flash Player for mobile phones and units.
We see a huge opportunity in the netbook marketplace as consumers demand much more cost-effective and higher performing solutions,” said Lisa Su, senior vice president and general manager of Freescale’s Networking and Multimedia Group. Our solution for netbooks will enable OEMs to develop compelling products that feature cell phone-like battery lifestyle at incredibly aggressive value points. We believe the combination of the i.MX515 processor and related enablement solutions will dramatically accelerate the evolution of this exciting new space.”
According to analyst firm ABI Research, consumers are anticipated to purchase 140 million netbooks in 2013, compared with only 15 million sold in 2008. Often priced between $300 and $400 (USD), netbooks are streamlined, embedded units that provide far more than enough performance for a host of Internet-based activities such as social networking, surfing the Net, using e-mail and other common tasks.
As was evident in the 2008 holiday season, the netbook market has exploded due to consumer demand for affordable and compact units that allow users to conduct routine tasks like social networking or shopping on the Net,” said Philip Solis, principal analyst at ABI Research. The netbook market place is still in its infancy, and it represents a huge market opportunity for companies like Freescale. As advanced platforms for netbooks become increasingly available, value points will drop and the market will expand.”
Unleashing ARM technology for netbook markets
Integrating an ARM Cortex-A8 core and manufactured using 65-nm process technology, Freescale’s new i.MX515 provides approximately 2100 Dhrystone MIPS and can scale in performance from 600MHz to 1GHz. Advanced power management features included in the i.MX515 processor,Windows 7 Professional Key, such as a dedicated, hardware-based video acceleration block, allow for extended battery daily life and eliminate the need for fans or heat sinks.
By incorporating highly integrated products and low-cost printed circuit boards,Windows 7 64bit, the Freescale solution is engineered to keep bill of materials lower. In addition, the i.MX515 supports cost efficiency by featuring a memory interface supporting both DDR2 and mobile DDR1. While mobile DDR1 is ideal for the most power sensitive mobile Internet products, DDR2 is better suited for netbooks as it provides reduced power at significantly less expense. Although the i.MX515 offers support for both, many competing Cortex-A8 platform options available today only offer mobile DDR1,Office 2010 Standard, limiting designers’ options to maximize cost savings.
The i.MX51 is one of the only processors to offer both OpenVG and OpenGL graphics cores, thereby enabling 2D and 3D graphics as nicely as Flash and SVG for enhanced user experiences. Video created for the Adobe Player is one of the leading video formats on the Internet today. Working with Adobe, Freescale plans to enable the Adobe software to operate on the processor’s dedicated OpenVG graphics block, thereby extending battery life and enabling netbook world wide web browsing experiences as rich and responsive as those on traditional PCs.
New netbook power management technology from Freescale
A key component of Freescale’s netbook solution is the new MC13982 power management IC. Integrating a variety of discrete functions into a single device, the MC13982 contributes to reduced size and weight of conclude products while extending their battery life through innovative power management and control features. The device incorporates a battery charging system, four adjustable buck converters for powering the processor core and memory, two boost converters for LCD backlighting, and RGB LED displays along with serial backlighting drivers for display and keypad.
About Adobe Flash Platform
The Adobe Flash Platform is the de facto standard for delivering breakthrough applications, content and video on the World wide web. Adobe Flash Player and Adobe Flash Liteâ„¢ are on over 98 percent of connected computers and more than 800 million gadgets, and provide much more than 80 percent of Internet video worldwide, ensuring that content and applications are presented consistently in the format users want. For much more information on the Adobe Flash Platform, visit www.adobe.com/flashplatform.
Availability
Freescale’s netbook reference design is available now. The company is currently sampling the i.MX515 processor and MC13982 power management device to tier one netbook customers. Volume production for the i.MX515 device is planned for Q2 2009 to power netbooks intended for the 2009 holiday shopping season.
About Freescale Semiconductor
Freescale Semiconductor is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. The privately held company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in far more than 30 countries. Freescale is one of the world’s largest semiconductor companies with 2007 sales of $5.7 billion (USD). www.freescale.com
Supporting comments from Freescale partners follow
Adobe: “Freescale’s netbook solution based on the new i.MX51 applications processor is an ideal platform for showcasing the rich graphics and video capabilities that Adobe Flash Platform enables with Flash Lite,” said Danny Winokur, senior director for business development, Platform Business Unit at Adobe. “With the combination of advanced processing intelligence from Freescale and rich Internet experiences delivered by Adobe software, consumers can look forward to compelling new netbook products in 2009 and beyond.”
ARM: Consumer demand for all-day, always-on Internet experiences requires the power-efficiency and performance of the 1GHz Cortex-A8 processor,” said Mike Inglis, executive vice president and general manager for the Processor Division of ARM Limited. With leading edge ARM technology onboard, Freescale’s i.MX515 system-on-chip is an outstanding device that may play a key role in the evolution of the dynamic and fast-growing netbook space.”
Canonical: The increasing uptake of Ubuntu by computer manufacturers demonstrates how it is ideally suited to meet customer expectations for netbooks,” said Canonical’s director of OEM Services, Chris Kenyon. Netbook buyers want small form factor, lightweight gadgets that offer all day computing, fast access to World wide web, email and entertainment, and a mobile-oriented user interface. The i.MX515 processor’s onboard graphics and performance and power consumption characteristics make it a great platform to operate Ubuntu.”