[ Reserved ] Website of the common indicators !

[mill90771]

The following information is collected from the Internet, giving everyone brothers share it!

I. Analysis of the contents of the site conversion rate index

Take Rates (Conversions Rates)
formula: conversion rates for the corresponding action = visits / total visits
index meaning: measure the content of the degree and site visitors to attract publicity
Index Usage: When you subscribe to different parts of the test information, download links, or registered member,nine west shoes, you can use a different name for the link, subscribe to way, advertising placement, paid search links, paid advertising (PPC) and so on, to see the kind of approach is to maintain the conversion rate on the rise? How to increase visitors and the relevance of site content? If this value is increased, indicating increased relevance, on the contrary, it is weakened.

returning ratio Repeat Visitor Share
formula: ratio = returning the number of returning visitors / unique visitors, meaning the number of
indicators: measure the site content to attract visitors to the extent and site usability , if your site has content of interest to visitors to return to your site.
index Usage: set length of time based on access and generate reports of the time, this indicator may be very different. Most visitors want to visit the website, so all hope that the value of continuous improvement, if this value is declining, indicating the site content or quality of the product is not strengthened. Note that, once you have selected a long time, and time, we must use the same parameters to generate your report, otherwise the comparison loses meaning.

active visitor ratio Heavy User Share
formula: Ratio of active users to access more than 11 users / total number of visits
indicators significance: the number of visitors to measure the content of the site indicators of high interest
Usage: If your site for the right target audience and the site easy to use, you can see this indicator should be on the increase. If your site is the content type, you can target different types of content to differentiate the positive visitors, of course, you can define more than 20 visitors to be considered positive.

loyal visitors to rate Committed Visitor Share
formula: access time in 19 minutes or more the number of users / total number of users
sense indicators: an indicator of the significance and the same, but using the stay Time to replace page views, depending on the target site, you can use one or two in combination.
index Usage: length of time visitors there is much controversy this indicator, this indicator should be used in combination with other indicators, such as conversion rate, but, overall, longer duration of the visit means that users prefer to stay in your site, a high access rate is certainly true good. Similarly, access to hours also can set their own different needs.

loyal visitors Index Committed Visitor Index
formula: Index = faithful visitors access to more than 19 minutes the number of pages / number of visitors more than 19 minutes
indicators meaning: refers to the Each time the average visitor access pages, this is an important indicator, which combines a number of pages and time.
index usage: If this is lower, that means a longer access time but lower access the page (maybe just leave the food to the visitors). Usually want to see the value of the index higher,nike air max 180, if you modify the site, added features and information site,christian louboutin patent pump, attracting more visitors to stay faithful and browse content on the site, the index will rise.

amount of loyal visitors Committed Visitor Volume
formula: volume = faithful visitors access to more than 19 minutes the number of pages / total number of pages
indicator of his visit: a long time visitor visit the page to access the page numbers of all indicators of the amount of
Usage: For an ad-driven sites, this indicator is particularly noteworthy because it represents the overall quality of the pages visited. If you have access to 10,000 pages but only 1% of the faithful visitor rate, which means that you may attract the wrong visitors, the value of those visitors was doing anything, they just look at your page and left. This is advertising you should consider whether the words had been a misunderstanding.

visitor participation index Visitor Engagement Index
formula: Index = total access to visitors in the number / number of unique visitors, meaning
indicators: This indicator is the average of each visitor session (session ), representing some of the many visitors to visit the trend.
Index Usage: different rates and returning, this indicator represents the strong degree of return visitors, if there is a very correct target audience constantly visit websites, this index will be much higher than 1; If there is no returning, the index will close to 1, meaning that each visitor has a new session. The index depends on the level of the target site, most of the content type and commercial sites want every visitor of the week / month more than one session (session); customer service complaints and the like in particular page or Web site wants the index close to 1 as possible.

spring rate (all pages) Reject Rate / Bounce Rate
formula: spring rate (all pages) = number of single page visits / total number of visits
indicators meaning: on behalf of the visitors the only one to see the ratio of
indicators Significance: This indicator for the entry page has a very high significance, because the flow is generated from these pages when you navigate the site design or layout adjustment particular attention to this parameter. And you always want to keep this ratio down.

spring rate (Home) Reject Rate / Bounce Rate
formula: spring rate (Home) = number of visits only access the home page / start all the number of visits from the home
indicators meaning: This indicator represents all visitors start from the home page of the visitors in the ratio of read only
indicators Significance: This indicator is that all content-based indicators of the most important, we usually think that home is the highest entry of the page (of course, If your site has better access to other pages, then it should add it to the target track). For any one site, we can imagine, if the visitor to the home page or entry pages are the most common skimming through, that there are problems in one site. If the target market for the right, indicating that visitors can not find what he wanted, or a problem with the design of web pages (including page layout, network speed, link text, etc.); if it is feasible and easy website design use, site content can be easily found,discount handbags, then the problem may be the quality of visitors that market problems.

View user ratio Scanning Visitor Share
formula: View the user rate = the number of visitors is less than 1 minute / total number of visits
indicators Significance: This indicator measures a certain extent, attractiveness of the page .
index usage: Most of the sites want visitors to stay for more than a minute, if the index is too high, you should consider whether the content of the website is too simple, the site's navigation menu need improvement.

View user's index Scanning Visitor Index
formula: View the user index = less than 1 minute to access the page number / number of visitors is less than 1 minute
indicators significance: the visit within one minute The average number of pages visited
Index Usage: The index is also close to 1, indicating that more site visitors are not interested, they just glance at and left. This is perhaps the navigation problem, the navigation system if you are a significant improvement, you should see the index on the rise; if the index is still down, should be the target market and use of the site features a problem, should be addressed.

users will browse and view the user's index rate used in combination, can be seen that the user is browsing the useful information is tired and leave.

Browse subscribers Scanning Visitor Volume
formula: View user volume = less than 1 minute page views / index of all page views
significance: the visit to be completed within a minute number of pages indicators of the rate of
Usage: According to the different target sites, the level of this indicator have different requirements, most of the site hope that this indicator reduced. If you are engaged in ad-driven site,nike foamposite, this index is too high for long-term goal is to bad because it means that although you through advertising attracted many visitors, resulting in a high number of pages visited, but the quality of visitors is not high, the benefits can also be affected.

Second, the site of the commercial indicators of the average order amount

Average Order Amount (AOA)
formula: the average order amount = total sales / total number of
indicator of his order : used to measure good and bad sales
site usage indicators: the web site visitors into buyers is of course very important, equally important is to inspire buyers to buy more at each visit is the product. Tracking this indicator improved method can find better.

conversion Conversion Rate (CR)
formula: total order conversion rate = number / total visits
indicators Significance: This is a more important indicator, measured on each visit to the site indicators of those sales
Usage: With this index you can see that even minor changes in income can give the site a huge change. If you can separate the old and new orders generated by your visitors, then this indicator can be refined, new and old customers are the statistics.

sales per visitor Sales Per Visit (SPV)
formula: sales = total sales per visitor / total number of visits
indicators Significance: This indicator is also used to measure the site indicators of market efficiency
use: this indicator and the conversion rate, only in different forms.

single order costs Cost per Order (CPO)
formula: Each order costs = total marketing expenditure / total number of
indicator of his order: the order to measure the average cost of
Index Usage: marketing costs for each order, for the site, earnings and cash flow are critical. The calculation of the cost of marketing each have different standards, some of the annual operating costs apportioned to the website of the monthly cost, some do not, the key depends on the kind most suited to their situation. If you can not increase marketing costs in the case of increasing conversion rates, this indicator should be reduced.

reorder rates Repeat Order Rate (ROR)
formula: existing customers re-order rate = number of orders / total orders
indicators meaning: used to measure the attractiveness of the customer site
index usage: the level of this indicator is very much related and customer service, only to experience the satisfaction of consumer products and services in order to improve this target. the cost of a single visitor

Cost Per Visit (CPV)
formula: Cost = single visitor marketing expenses / total number of visits
indicators meaning: used to measure site traffic cost
Usage Indicators: This indicator measures the efficiency of your market, the goal is to reduce the indicators to improve SPV, ineffective marketing this to cut costs and increase effective marketing investment.

order to obtain the difference between the Order Acquisition Gap (OAG)
formula: Order for the difference = cost of a single visitor (CPV) - the cost of single order (CPO)
indicators Significance: This is a measure of indicator of market efficiency, brought on behalf of the site visitors and visitors into the differences between the use of
indicators: indicators should be a negative value, which is a measure obtained from a non-customer visitors costs. There are two ways to reduce this difference, when you increase the site's sales ability, CPO will drop, this difference will narrow, indicating that site into the existing traffic capacity has been strengthened; the same, CPV may increase the CPO remain unchanged or lower, this difference will narrow, indicating that the site attracts high traffic conversion rate, this situation usually occurs in the opening of the PPC (pay per click) program.

order to obtain rate Order Acquisition Ratio (OAR)
formula: rate = order to get the cost of single order (CPO) / cost of a single visitor (CPV)
indicators meaning: in another
form market efficiency indicators to reflect usage: use ratio in the form of management is often more easily understood, especially in terms of personnel.

each output Contribution per Order (CON)
formula: each output = (X average number of average marginal revenue order) - the cost of each order, meaning
indicators: each order to bring you the net increase in cash usage
indicators: the company's financial director always interested in this indicator, represents how much you spend much money.

ROI Return on Investment (ROI)
formula: ROI = each output (CON) / cost per order (CPO)
indicators Meaning: You used to measure advertising return on investment
Index Usage: To compare the rate of return on your advertising, the money should be allocated to the ad has the highest rate of return, but this rate of return should be time limited, such as Week