Precise positioning and effective segmentation

And create a blue ocean market entrance brain products

entrance brain slices planning products recorded

Micrel annual college entrance examination, which involve the hearts of many parents, because the social environment in the examination-oriented education , the one or two points difference can change a person's fate. Precisely because of this, the eve of the brain is often the formation of products selling in the entrance examination. However, faced with fierce competition, to the Red Sea in the product market entrance brain slice, how to differentiate products with the traditional position as the market entrance of the first products to enter the brain off. Author is currently involved in product Micrel entrance brain slices in the planning, talk about the importance of positioning segment.

received communication from the source Biotechnology Co., Ltd. Guangzhou, the planning task, we first conducted a three-dimensional piece of Micrel.

one brain product profiles.

1, market-based data Jiannaoyizhi market demand for data based on the total youth population (18) 360 000 000 products to take the number of young brain to take over 10 million products to youth ratio of brain 3% of the total market capacity of 100 billion / year market, the country has developed Jiannaoyizhi total 3 billion yuan / year sales growth of brain health food (5 years) 15% - 30% of the brain through the products approved by the Ministry of Health Number 90-120 a variety of consumer products, the main time Jiannaoyizhi

focus on consumption of 3,4,5-time in the common entrance examination one month before the sales model 1, the television advertising sales

2, stores sales

3, the meeting focused on Region 1 sales market, coastal 2, Central 3, Northeastern data to support - The main functions and principles of a common, feature a product itself, eliminating the brain fatigue (changing the learning state)

2, enhance memory (to improve learning efficiency)

3, development of the brain potential (long-term improvement brain power)

4, eliminate examinations syndrome (play problem solving exam) 2, the mechanism (theory) to provide unsaturated fatty acids of brain cells, brain nutrition supplement to improve the cerebral cortex excitability, promote brain blood circulation 3, the main component of DHA (docosahexaenoic acid), EPA (eicosapentaenoic acid) unsaturated fatty acid,Louis Vuitton Wallets, lecithin, EPA, small peptides, vitamins, trace elements and so on. Analysis of data sources: the current mainstream 100 kinds of products, the second brain, market analysis

macro perspective, the brain capacity of health care products market, a conservative estimate of about 100 million, is the potential for the industry, but it homogeneity of serious, life-cycle markets short.

1, the concept of the situation

1994, the

Since then, the Bear markets have Bunao puzzle solution, Life One, Chinese Cong oral liquid, oral nutrition mental health,Coach Shoulder Bags, more spiritual and more brain capsule, two Chinese intelligence treasure capsules, oral liquid Naolingsu, Thunis Children's Health and Sport Park fish oil, sea power and other raw Cerebral soul capsule about the size of more than 120 product brands (not counting the new birth and exit from the market products) and then compete for competing brands improve memory markets. Most products on the market demands point Jiannaoyizhi focused on improving memory.

2, the future market space

nearly 5 years of brain products to maintain an annual growth rate of 15-30%.

the macro level, two quarters of 2010, maintained a GDP growth rate of more than 10% in the next few years, due to strong positive financial state intervention, the Chinese economy will be further developed, the purchasing power of consumers will be further enhanced.

another aspect, because the future will further increase the pressure to survive, and not the frustration of Chinese consumers a sense of achievement will become the mainstream of consumer psychology, the psychological pressure of the whole Chinese people will further increase.

their needs for human, Chinese parents will wish they can not hope to complete their children, in order to make the child into the community after the competition to avoid future negative, parents will be more willing to invest in their children the intellectual I hope their children more than their peers.

pressure of learning also occur in adolescents, academic disadvantage, would be parents think is unforgivable mistake, today's good and bad studies, associated with whether children admitted to a good future University, and a good university, it is the parents think that in the future based on social capital. There is only one ultimate goal, so that their children a competitive edge in the community. This is the brain basis of social demand products. Products on behalf of the future development of brain the size of an empty interval. School year total 370 million young people, decided to have their brain development educational products.

Jiannaoyizhi products market volume of 100 billion years or so, has developed about 30 million, so there is a larger JiannaoYizhi product development.

3, the market bottlenecks

current products mainly from the brain to improve memory and fatigue, improve sleep quality and other aspects of the college entrance examination to attack the market, product approvals are mainly concentrated in improving memory and secondary these two types of health food fatigue. Every year a large number of brands focused on advertising, sales network is very robust, and has become the leading brand, market competition is very fierce.

In addition, there is a characteristic brain puzzle market, buy the people do not eat, eat people do not buy, the main decision-making parents and students are passive consumers, so start the student market = start parent market.

Second, Marinelli film SWOT Analysis

college entrance exam is memory, memory, or memory - how to get rid of homogenization?

(a) Advantages: a comprehensive formula, the product a good technical background.

(b) Disadvantages: Micrel film Disadvantages: new products, lack of well-known

(c) of the threat: current brain market Merry-chip market will face a brutal future market competition and runs.

(d) Opportunities:

1, on the brain product, current market trend is: infant stage (less than 3 years old child) the principal is a doctor recommended a soft capsule formulation based because the liquid to take it easy to add in milk. Test phase (in the college entrance exam) to the teacher recommendation and advertising based. More accurate two-stage products that are not form the so-called brand loyalty. Are only sold passerby, small children grow up, a child will not continue taking the product. After the examination tests the students, it will not use brain products. There is also a feature of these products is to buy back the parents, the child may not be necessary to take, so from this realistic point of view, the product is also a Liushui Xi. Not easy to form brand loyalty.

2, regardless of the cards you hold in your hand how bad the reality-based solutions must exist! There is no single policy strategy than to deduct the value of Chinese enterprises is more and more important, more real, more urgent, because we are destined to respond to an unequal competition.

3, through in-depth market research and impact the mind, the key lies in product innovation and marketing positioning planning model innovation. Only through careful planning and difference to create integrated, so Marinelli film stand out, out of same, and satisfy consumer demand, to solve the most pressing problems, many parents have not been to mobilize attention and attention to the deep desire for consumption, in order from Red Sea Market

Third, Marinelli film product positioning

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1,You used up 21 of 2010, after in-depth analysis, we found that: all the brain products currently on the market, no matter big in small, are doing the same thing, are in competition for the same piece of cake: improve your memory - to improve intelligence! Merry film: brain newcomer, the weak,Copyright Reprinted form of a hyperlink when you i, from birth is necessary to withstand these pressures, in a brutal market scraping grew up in it?

2, targeting the key skills issues like wearing a hat, red hat, yellow hat or a green hat? Good brands and bad brands of difference is a standard problem, the essence of marketing is to sell the same products, different!

for Marinelli film, the current largest market opportunity is also the largest consumer issues: What is good brain products? What is the parents heart, brain nutrition action?

who first answers, who is the first brand! Micrel film combines technical characteristics of right brain development, our products, the traditional entrance memory referred to as memory

college entrance examination, the past is hard to fight the memory, and now the memory

Using soft usually learn better is the foundation, the third year review is the key

good product positioning, product highlights What value

in the end product is a good brain? Parents heart, brain nutrition action? Solution-maker, the answer is always the consumer there!

soft memory is the memory bridge between left and right brain

soft memory is the knowledge of learning through the integrated use of memory and the ability to

increased by one percentage point of soft memory, you can improve memory quotient of 10, test scores increased by 1 percent and 10 percent.

fate, because many consider the 3 - 5 minutes and change! ! !

selling through these demands, we identified the Mishap three are: long-term study pressure; daily inevitable chemical pollution; daily dietary intake of balanced nutrition wisdom. These three factors are the parents can not avoid the problems and concerns, but also just the weakness of consumer psychology can play the role of Watch. The Merry-chip technology just from these three aspects of memory to improve and enhance the software.

Fourth, the mechanism refined, science is more credible.

Ruan memory is the memory of happy mood, his brain had to learn the knowledge and skills to be processed and stored, once the need to use the time to the depths of knowledge on memory for rapid search, and the association and the issue of instructions.

example: the question had been answered, such as a demerit in the need to use the word, can quickly think of it, and the familiar knowledge of the handling and use of rapid,Guizhou Province in southwest China, so that lesson should be learned, resulting in the examination able to previously learned, or similar questions from the mind to search out the rapid and complete answers.

soft memory can only be done by the brain, right brain, right brain left brain does not have a lot of memory function and fast automatic processing function quickly, after a super fast machine to make the right brain can be obtained by processing information. Left brain and right brain's memory capacity is 1:100 million, but 95% of the memory of most people done by the left brain! 5% of the memory by the right brain to complete.

right brain with the huge learning potential through the development of the brain soft memory, the memory system can release the most potential to shape the force of the right brain.

studies have shown that each increase of one percentage point of soft memory, the memory can improve business ShuJiu 10 points, memory capacity has increased greatly. The knowledge learned will leap off the paper. To the learned only can do it fluent. Test scores increased by 1 percent and 10 percent.

the human brain a vast reservoir of potential, this potential still So, we need to enhance the efficiency review candidates, get good grades, then they would raise the soft memory of the right brain.

What is the reason the soft memories of candidates

What is the reason the soft memories of candidates

three flawed lives, sniper soft memory

largest Mishap - Pressure is the soft memory

biggest rival exam has a great many students mental stress, sustained pressure in the brain like a buried bomb, bombing at any time the child's intellectual reserves. This series of attacks on the impact of the brain will seriously undermine the ability of the soft opening of the memory, so memory can not play soft.

learning pressure that cerebral vasoconstriction, blood flow slows, the pressure of the negative material interference with the normal operation of the soft memory, while also releasing the body's free radical damage. Once the soft memory block, as if there is no computer software, the child's wisdom is unable to function properly. Thus, the earlier the information stored in the memory center can not be easily remembered. Student's memory decay,Coach Handbags, leading them to study in the heavy conditions at the time, appears tired mind and spirit of chaos, stagnation results is important to stress the performance of soft memory.

pressure on the left and right brain memory function of the state continued to pressure of time left brain right brain left brain ratio of the speed dropped down the speed ratio of the state right-brain pressure for two weeks between neurons dendrites, axon fragmentation 5.8% decline in running speed between neurons dendrites, axon fragmentation speed down 8.7% for January, the pressure

dendrites between neurons, axons fragmented

Contact Abnormal blood glucose fluctuations blocked



memory decline 28% decline in running speed between neurons dendrites, axons fragmented

Contact blocked

glucose abnormal fluctuations in the speed

memory decline 32% decline in long-term stress can not be relieved

1, cognitive function and decreased ability to respond, the brain becomes rigid and can not judge the whole

2 of stress hormones - cortisol levels increased to the detriment of the brain, affecting memory

3, slow the brain, memory, confused, irritable, forgetful

4, have continued to fatigue, decreased attention, easily distracted, poor appetite, poor sleep

5, the left hippocampal atrophy

6, left and right brain to memory speed is almost break down 49.7% 1, cognitive reduced ability to function and response, the brain becomes rigid and can not judge the whole

2, stress hormone - cortisol levels increased to the detriment of the brain, affecting memory

3, the brain slow, confused memory, irritability,Louis Vuitton Handbags, forgetfulness

4, have continued to fatigue, decreased attention, easily distracted, poor appetite, poor sleep

5, the right hippocampus atrophy

6, left and right brain to memory speed break down almost 65.2% of the second-largest Mishap - 3500 multiple chemical

day, 3,500 candidates a variety of chemical substances in the brain injury, so the right memory of computer software is closed, so that they become mood swings, attention lax, depression, poor sleep, poor memory.

only in the last 40 years, mankind has created a large number of industrial and domestic pollution in our food, in the air we breathe, in the environment we live there are about 3500 kinds of harmful chemicals. Sadly, we are daily intake of these harmful substances, and these hazardous substances which remain in our bodies. Like lead, cadmium and other heavy metals can be seen everywhere in modern life, the average content of heavy metals in our bodies the body content is as high as 700 times their ancestors! Most of the food we eat are contaminated by pesticides and herbicides. These chemical additives, heavy metals and pesticides by scientists known as the

Mishap --- the third largest

unbalanced diet filled with junk nutrition brain, less than 30% of the nutritional quality of wisdom, but asked to play 90% of the state of the brain. To the brain in the best condition, we must ensure that we provide the basis for the brain material is high quality. The base material is that the brain of several intellectual nutrition. The best combination of nutrients to the brain wisdom at its best, and poor nutritional wisdom in awful state of the brain. For a long time, in our daily diet, full of a lot of junk food, fried food, refined sugar, coffee,Prada Shoulder Bags, etc., but the brain needs nutrition is the lack of quality intelligence and non-equilibrium. The wisdom of our nutritional intake requirement of only 30% of the brain. We are faced with insufficient nutrition wisdom,Jimmy Choo Shoes, intelligence, and balanced nutritional intake is not a weak awareness of the situation.

not the best nutritional combination of wisdom, not the best soft memory.

four: Micrel film marketing model:

in marketing mode, we recommend: Network-based speculation and newspaper media hype,USA Louis Vuitton, so the formation of three-dimensional interactive online and offline marketing model, can quickly set off the market peak.

planning is completed, we recommend that pass from the source Biotechnology Co., Ltd. Guangzhou, first test the product on the network of water sales, to see the degree of consumer recognition, and then into the traditional sales channels investment. Company manager told me that sales of close to test the water for 15 days, the market response was very good, a number of market agents compete for the provincial agency situation.

Therefore, the primary factor in product planning, is an effective segmentation and product segmentation,Gucci Online USA, in order to get the first cognitive effects of consumer psychology.