At its advance08 ad summit this week,
Office 2010 Serial, Microsoft is rolling out but yet another push to develop its Internet search share by gratifying end users with cash.As described by the Seattle Post-Intelligencer, via the new “Live Lookup Cashback” program, Microsoft will pay a portion of a purchase price (from 2 percent to additional than 30 percent) to individuals who use its Live Lookup engine to find products online and buy them from participating retailers.The new program seems to be connected to Jellyfish, a comparison shopping-engine firm that Microsoft bought last year.Microsoft has been experimenting with ways to reward customers with points,
Office 2007 Professional Key, prizes and cash — through programs like the “Live Lookup Club” — for the past year-plus. While the Live Lookup Club program did boost temporarily Microsoft;s search share, it didn;t help it beyond a few percentage points.At this week;s summit, Microsoft is expected to continue to beat the drum for a new analytics technology that it is rolling out in beta with a few of its largest advertising partners. That technology, “Engagement Mapping,
Office Professional 2007,” is an offshoot of the aQuantive Atlas platform. Microsoft is set to expand the pool of testers for Engagement Mapping in June, officials said.The premise behind Engagement Mapping: People don’t buy a product because they discovered it by way of Google lookup. Instead, people visit a number of various World-wide-web sites before buying. Tracking this behavior is important, so that all of the sites get credit for prompting a user’s visit,
Purchase Office 2010, according to the Softies.Microsoft also is expected to talk up the value of its MSN portal at the ad summit this week. According to an internal Microsoft memo from Senior Vice President of Search, Portal and Advertising Satya Nadella (courtesy of GigaOM), Microsoft is looking to further blur the lines between portal and lookup. Will this mean a rebranding of Live Search to MSN.com? Who knows… stranger things have happened on the Live branding side of the house.Meanwhile, will Microsoft offer ad-summit attendees any updates on what it;s thinking, re: Yahoo? So far,
Microsoft Office 2010 Professional, not so much.