“Nightmares Never Sleep” headlines an integrated marketing campaign debuting the Air Jordan 2010, worn by Wade in the ad and the first Team Jordan athlete to debut the shoe on-court during this year’s All-Star weekend.
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What do you think?
“We chose the ‘Nightmares Never Sleep’ spot to debut the Air Jordan 2010 and to show how unstoppable Dwyane Wade is as a basketball player,
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Created by Wieden+Kennedy New York,
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Last night, Jordan Brand unveiled its latest chapter of the “Become Legendary” national brand campaign, entitled “Nightmares Never Sleep” starring the newest member to the team, Dwyane Wade.
Dime Exclusive: Behind The Scenes Of Dwyane Wade & Jordan Brand’s New Ad,
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Today I am leaving for a two week vacation to Europe. My long lost college roommate and I are going to be hitting up Spain and Italy and in Italy Vlad will be meeting up with us for a Gondola ride or two! I am super excited for this vacation and this time will actually be vacationing. We are lucky enough to have someone who will write posts for me while I am gone, Nerdphanie! You all remember her as a guest blogger! Now she is signed on as a two week blogger to fill my spot. She will bring you lots of new bags and goodies to look at. I will be posting sporadically, but not my usual four or five posts a day
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